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Caffeinated Beer Becomes a Reality

Posted by CmdrTaco on Tue Oct 05, 2004 09:17 AM
from the i've-waited-for-this-day-so-long dept.
Cylar writes "CNN is reporting that Anheuser-Bush has developed a sweet, caffeinated beer they are dubbing B(E). Intended to compete with the trendy sweet concotions popular on the club scenes (such as Smirnoff Ice), it will contain caffeine, guarana, and ginseng." Not sure how I feel about ginseng in my brew, so I'll have to study this with a few cases.
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  • New taste to acquire (Score:4, Interesting)

    by mirko (198274) on Tuesday October 05 2004, @09:18AM (#10438951) Homepage Journal
    Coffee is an acquired taste, so is beer, I guess one will have to learn to enjoy this beverage...
    • by Nos. (179609) <andrew@NoSPAm.thekerrs.ca> on Tuesday October 05 2004, @09:23AM (#10439032) Homepage
      At least you'll be awake and in a good mood while you "learn to enjoy" it
      • by r_j_prahad (309298) <r_j_prahad@ h o t m a i l.com> on Tuesday October 05 2004, @10:04AM (#10439593)
        At least you'll be awake and in a good mood while you "learn to enjoy" it

        Just what the highways need at oh-dark-thirty in the A.M... a bunch of wide awake drunks behind the wheel.
      • by gstoddart (321705) on Tuesday October 05 2004, @01:01PM (#10442144) Homepage
        At least you'll be awake and in a good mood while you "learn to enjoy" it.


        Caffeine and alcohol may not be all it's cracked up.

        I once saw someone use Jolt for mix. By the end of the night he was so bombed he needed to sleep but so wired he couldn't sit still. Not a pretty sight.

        At the time, he most assuredly was not in a good mood for the experience. :-P

        Cheers
          • by Servo5678 (468237) on Tuesday October 05 2004, @10:26AM (#10439848)
            Remember the Buzz Beer slogan? "Stay up and get drunk all over again."

            "The combination of alcohol and caffeine should be addictive as heroin but so far the sales haven't born that out." - Lewis Kiniski

    • Gratuitous Linkage (Score:5, Informative)

      by swordboy (472941) on Tuesday October 05 2004, @09:29AM (#10439113) Journal
      Nudge, nudge. Link, link [anheuser-busch.com].

      This isn't for carb watchers as it has 22 grams in there. Probably all sugar. 6.6 percent alcohol will be chasing the Jager Bomb [google.com] crowd.
    • by Walt Dismal (534799) on Tuesday October 05 2004, @09:42AM (#10439280)
      Thank goodness. Finally a beer that goes well with Twinkies.
      • by Anonymous Coward on Tuesday October 05 2004, @10:20AM (#10439791)
        Why the very thought of anyone drinking such a low class beverage has CAUSED MY MONOCLE TO POP RIGHT OUT! And really, who drinks beer in this day and age anyway? Everyone should drink only expensive wine and scotch.

        Why just the other day my chauffeur took a wrong turn off of the freeway and pulled me past this run down little liquor store where this shabby looking man (who by the way was driving a Pontiac! A PONTIAC!!!) who hadn't shaved for a couple of days was walking out with a bottle of Johnny Walker Red. RED LABEL?! I exclaimed, exhaling a puff of cigar smoke and tipping my top hat back in a bemused manner. WHO ARE THESE CRETINS? I practically had my driver phone the police right then and there...
      • by csteinle (68146) on Tuesday October 05 2004, @11:09AM (#10440394) Homepage
        I always thought Hoegaarden sounded like an outdoor brothel.
  • MMmmmm Beer (Score:5, Funny)

    by mfh (56) on Tuesday October 05 2004, @09:19AM (#10438959) Journal
    In the immortal words of Homer Simpson...

    Oh, yeah. Beer busts, beer blasts, keggers, stein hoists, AA meetings, beer night. It's wonderful, Marge. I've never felt so accepted in all my life. These people looked deep within my soul and assigned me a number based on the order in which I joined.

    And now he can stay up late drinking beer without passing out -- because it's got caffeine!
  • Buzz Beer (Score:5, Funny)

    by Merlin42 (148225) * on Tuesday October 05 2004, @09:19AM (#10438960) Homepage
    Does Drew Carey get royalty payments on this stuff?!?
    • Re:Buzz Beer (Score:5, Informative)

      by goneutt (694223) on Tuesday October 05 2004, @09:46AM (#10439335) Journal
      The Coffee in the beer products go way back. At the 1904 worlds fair (the same place that gave jack daniels the ribbons on the label) a beer was awarded a medal that used coffee instead of hops.

      I only know this cuz it was Kurt Vonnegut's grandfather (I think thats the right relation) and was mentioned in Time Quake.
        • Re:Buzz Beer (Score:4, Interesting)

          by Creepy (93888) on Tuesday October 05 2004, @11:50AM (#10441086) Journal
          Guarana isn't an asian vegetable, though - it's a South American stimulant that is traditionally used to boost the sex drive.

          Ginseng, native to Asia and North America both is reputably also an aphrodesiac (and promote well being, yada, yada yada).
          I found a great quote here [altnature.com] -

          Don't take Ginseng and Ginseng mixtures with Coffee as it will accelerate the caffine effects on the body and can cause diarrhea.

          So basically, they want you to get drunk, buzzing, and horny all at once. I would recommend against this one for most geeks, but you probably would match up well with someone drinking it ;)
  • by CrazyTalk (662055) on Tuesday October 05 2004, @09:19AM (#10438961)
    In reference to Buzz Beer (they had the concept years ago!) - "Stay up so you can get drunk all over again"
  • by justkarl (775856) on Tuesday October 05 2004, @09:19AM (#10438969) Homepage
    "Sweeter flavors have definitely made an impact on 21- to 35-year-olds. ... It's a bigger part of the alcohol-drinking spectrum."

    I really don't have to say anything here, right?
    • by Otter (3800) on Tuesday October 05 2004, @09:36AM (#10439210) Journal
      A couple of years ago, I arrived in Islay (home of Bowmore and Laphroaig), checked into a Port Ellen hotel and went down to the local pub to try the local whiskies in their native environment. Everyone from farmers to surly teenagers was drinking -- Smirnoff Ice.
      • If they were proper yuppies, wouldn't they at least try the wines? And no, I don't mean Thunderbird.

        You mean Arbor Mist?
      • 1. My college was yuppie school - and it was dominated by Natural Ice (Natty/Nasty Ice), Milwaukee's Best (the Beast), and other crappy cheap beers.

        2. I don't know a lot of girls that like beer. My wife can't stand the smell of most alcohol. She does kind of like these flavored beers/malted cocktails. On our honeymoon, I introduced her to iced tea a la Long Island.

        3. Most college kids don't really do the wine thing. Once you learn to like wine, it can become a very expensive taste. Personally, I limit mys
  • Ew. (Score:3, Funny)

    by njfuzzy (734116) <ian.ian-x@com> on Tuesday October 05 2004, @09:20AM (#10438972) Homepage
    So we take the nasty taste of American beer, and we load it up with sugar and stuff to make us jittery. Great plan.
  • by Anti Frozt (655515) <chris.buffett@gmail . c om> on Tuesday October 05 2004, @09:20AM (#10438978)
    Marge: I'd like a coffee
    Aussie Bartender: Beer it is
    Marge: No, coffee
    Bartender: Beer
    Marge: Cof-fee
    Bartender: Be-er
    Marge: C-O
    Bartender: B-E
  • by cerebralsugar (203167) * on Tuesday October 05 2004, @09:20AM (#10438980)
    Now if they can just add nicotine to it too I can have all my vices in ONE CAN!
  • at least you used to be able to count on somebody passing out...
  • by soccerisgod (585710) on Tuesday October 05 2004, @09:21AM (#10439000)

    As an inhabitant of a country that makes great beers, I have to say I find this highly appaling.

    You might wonder why I even care - after all, that beer is not exported to Europe and we can still drink our own (beerlike) beer. There's just one problem - the Football WC (you call it soccer...)

    Stupid FIFA has a contract with an American beer producer. Guess which. That means we can only buy American beer in the stadion.

    Someone from Europe who's pissed at piss...

    • by bludstone (103539) on Tuesday October 05 2004, @09:35AM (#10439190)
      American microbreweries are great.

      Not all american beers are the crappy bud chains. There are plenty of fantastic brews available stateside.
        • by NeoSkandranon (515696) on Tuesday October 05 2004, @10:01AM (#10439555)
          The big brands make what people like to drink, simply.

          The majority of beer drinkers here in the states want something weak and tasteless that they can knock back ASAP and reach for another, thus accellerating their progression towards getting totally pissed (or at least pleasantly buzzed). Or at least this is what my friends and roommates have infromed me after asking how the hell they stand to drink the tan water that passes for beer here.

          Now granted, I can see the reasnong behind wanting a not-strong/overpowering beer perhaps with food...but my idea of that is Harp or Newcastle, not Bud piss -in-a-bottle Light

          (Disclaimer: I'm a college student)
          (Disclaimer 2: I drink imported, microbrew, or nothing)
          • by Creepy (93888) on Tuesday October 05 2004, @11:21AM (#10440601) Journal
            There's more to it than that.

            US law prohibited small breweries before 1977. In 1977 that law was overturned (or repealed or something of that sort) and microbreweries and brewing in the home was permitted for the first time since pre-prohibition. That meant large breweries (the only ones allowed) had ~50 years to change US tastes to a cheap, bitter, rice-based wheat lager in a market they basically had a monopoly over (you had several choices from some core breweries, but they all were basically the same).

            Microbreweries didn't take off until the mid-to-late 1980s and the reputation was their beers were bad - and to American US mass brewery tastes, they were right.

            Most drinkers start in late high school or early college. Because those are generally lean times financially, the cheapest swill that does the job is chosen. That, of course, is usually the stuff put out by the largest breweries. Even after college, it's hard to turn down 2-for-1 taps for $1 when imports and microbrews go for $5 or more each at the same bar.

            Incidentally, and ironically in a way, the custom-brewed beers (in my case, Leinenkeugel's Red) put out by major breweries were my gateway to imports and other quality beers (though I did have a Pete's Wicked Ale long before that, but nobody, including me, liked it). I also no longer like wheat lagers at all... ok, I admit there's a German wheat lager I like (it's like drinking bread), but that's it.
  • Guano? (Score:3, Funny)

    by drooling-dog (189103) on Tuesday October 05 2004, @09:21AM (#10439001)
    it will contain caffeine, guarana, and ginseng.

    At first glance I thought I saw "guano" in there...

  • My first real thought, however, due to the distributor was, "gross."

    Immediately following that, though, I thought of a Simpsons episode, then a Futurama episode:

    Homer: Uh, yeah. I need something that will keep me awake, alert, and reckless all night long.
    Clerk: Well, Congress is racing back to Washington to outlaw these. [puts a bottle of pills on the counter]
    Homer: [takes bottle] Sold!
    [downs most of the pills on the spot]
    Clerk: Hey, you can't take that many pep pills at once.
    Homer: No problem, I'll balance it out with a bottle of sleeping pills. [takes another generous helping of pills]
    -- "Maximum Homerdrive"

    Fry: I'm never going to get used to the 31st century. [He points to his breakfast.] Caffinated bacon? Baconated grapefruit? Admiral Crunch?
    -- "The Series Has Landed"
  • Not a new thing... (Score:5, Informative)

    by Theaetetus (590071) <danroseNO@SPAMgmail.com> on Tuesday October 05 2004, @09:22AM (#10439010) Homepage Journal
    MoonShot Beer! [moonshotbeer.com]

    MoonShot contains the maximum amount of caffeine allowed by law: 45mg per twelve-ounce serving. Since this is a moderate level (a cup of coffee contains 70mg), we have formulated MoonShot to be light-bodied, smooth and therefore uncommonly drinkable.

    I've tried MoonShot... It's not bad, but not great. Little bit of caffeine tang, like Krank2O or Water Joe, but better masked by the beer. Tastes kinda like Rolling Rock. Weak, in other words.

    If you want caffeine with your alcohol, go for irish coffee [castletown.com]

    -T

  • by 3.5 stripes (578410) on Tuesday October 05 2004, @09:23AM (#10439030)
    If it's made by Anheiser Busch, it's CRAP!
  • by Spencerian (465343) on Tuesday October 05 2004, @09:24AM (#10439044) Homepage Journal
    As if beer doesn't make you pee enough!

    B/E! Now you can piss like the mighty Mississipp!!
  • by JUSTONEMORELATTE (584508) on Tuesday October 05 2004, @09:25AM (#10439060) Homepage
    Years ago, a friend of mine was brewing and thought he'd invent a recipie for Coffee Porter. Rather than read what anyone else had done, he decided to just wing it and hope for the best.
    He came into work one Monday, and asked what I knew about coffee. Seems he had a bottle with dinner the night before, but hadn't been to sleep yet.

    Now any homebrewer can tell you that the typical formula for 5-6 gallons of beer calls for about one pot of strong coffee for a subtle but noticable flavor.
    Mark, on the other hand, took a pound of french roast, ground it to the "Espresso" setting, and dumped it into secondary for two weeks. If I remember the back-of-the-envelope calculations, we figured each bottle had 500 - 700 mg of caffiene, compared to 40-70 mg in a cup of coffee.

    He gave me a bottle, and we used it for shots at a party, but that's about all I could do with it.

    --
    Free gmail invites [slashdot.org]
  • They must get a nickel every time someone runs to the John. Don't we suffer enough!
  • Bad combo (Score:5, Funny)

    by FunWithHeadlines (644929) on Tuesday October 05 2004, @09:27AM (#10439087) Homepage
    Too drunk to drive, too jittery to just sit in the back seat.
  • by BelugaParty (684507) on Tuesday October 05 2004, @09:28AM (#10439105)
    This competes with Red Bull and Vodka and its derivitives.
  • by SWroclawski (95770) <serge@wroc l a w s k i .org> on Tuesday October 05 2004, @09:31AM (#10439143) Homepage
    Is the first I've seen of the "Energy Drink Beer" series. It smells like orange soda and tastes like a Sweet Tart.

    6% alcohol cancels out the stimulants though,
  • B(E)? (Score:5, Interesting)

    by Speare (84249) on Tuesday October 05 2004, @09:40AM (#10439259) Homepage

    B(E)? The geek in me reads that as "B of E" and then turns that phonetically into BFE, a vulgar initialism for "bum f* egypt," meaning the middle of nowhere.

    How do companies decide to call things by stupid unpronounceable names? Pentax *istD [google.com] Olympus m:robe [google.com]

    Then you have the stupid names which are just too close to derogatory names. I'm not talking about creative stretches of normal words like "Back Orifice" or "Internet Exploder." I'm talking about nonsense turned into the nearest possible normal words. Olympus eVolt [google.com] sounds revolting.

  • by jav1231 (539129) on Tuesday October 05 2004, @09:43AM (#10439287)
    Isn't mixing stimulants and depressants (ginseng and alcohol) a bad thing? There are incidences of people mixing vodka and Red Bull and actually dying. I'm sure this is due to drinking an inordinate amount, but still uppers and downers together doesn't sound like good eats.
  • by Kakurenbo Shogun (64436) on Tuesday October 05 2004, @10:45AM (#10440118) Homepage
    Next thing you know, they'll be putting ginko biloba into beer so that you can get drunk, do something stupid, and remember it in the morning.
    • Well, here in Norway we've gotten milk with coffee taste (that's right, TASTE). It's horrible, and I really hope they stop mixing so many drinks. Alchohol in coffee is a rather good mix imo.