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Zune Team Getting Amnesty for iPod Use

Posted by Zonk on Fri May 25, 2007 12:44 PM
from the ooooh-free-ipods dept.
MsManhattan writes "The Zune development team at Microsoft is apparently offering amnesty to employees who give up their iPods in favor of using the Zune MP3 player. An MSNBC employee has posted a photo on Flickr of the company's 'iPod Amnesty Bin,' which sports an image of a bitten green apple and the words 'Bite me.' Whether it's to be taken seriously or is a joke to boost employee morale is anyone's guess, and naturally no one at Microsoft was available for comment. From what can be seen in the photo, only a few early-model iPods have been deposited."
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  • I saw the new ad by Microsoft (on American Idol, at least they're finally picking a demographic):

    Still, Microsoft is ramping up its marketing efforts around Zune in the hopes it can drum up interest in the device. The company released a pink Zune earlier this month that is outselling Zunes in white and brown, according to the company, and also launched a new print advertising campaign to promote the pink Zune called "Sync Pink." Microsoft also introduced a new TV commercial that highlights the features of Zune that differentiate it from the iPod, such as wireless sharing and the FM radio tuner.

    I asked my wife to view the ad (tivo), as I suspected the "uploading one song" (tune?, track?, can't remember) on one Zune screen, and the "downloading one song" on the screen of a Zune behind the first did not convey the "sharing" notion. Sure enough, when asked, she said "of course" she understood -- it was demonstrating how a Zune could upload and download music from the computer wirelessly (something I don't even think it really is capable of).

    I explained what it really demonstrated, and she thought that was kind of cool, but I told her she'd have to

    • encounter a fellow Zuner within fifty feet of her (unlikely)
    • could only play the shared tune 3 times OR
    • within 3 days, whichever came first
    • live with drm encumbered music
    All of which she says (said) "ewwwwww!" to, and not in a good way. Zune is hardly a product that lights a fire under any consumers' desires.
    • by rucs_hack (784150) on Friday May 25 2007, @12:51PM (#19272965)
      Well some people might buy one based on the adverts, but they likely wouldn't buy again.

      Especially given microsofts constant habit of forcing uupgrades.

      Apple do constant upgrades too, but my trusty old generation 3 iPod is still going strong in linux via Amarok. It works with the latest iTunes software too, but that's frankly not a very good peice of software, so I don't use it.
      • by soupd (1099379) on Friday May 25 2007, @12:56PM (#19273039)
        And anybody who bought into Microsoft's 'Plays For Sure' DRM, which Zune doesn't support, is surely going to think twice before picking a Zune over an iPod.
        • Yes, because all that "Plays For Sure" music will work just fine on an iPod. Err, wait....
            • Re: (Score:3, Informative)

              My point was if having a catalog of "Plays For Sure" music represents a significant barrier for switching to Zune, then it would also represent a significant barrier towards switching to an iPod. A customer isn't going to go, "Hmmm, well I could buy a Zune, but I have all this Plays For Sure music that doesn't work on it... I guess I'll buy an iPod."
                • Re: (Score:3, Insightful)

                  I can see that line of reasoning.

                  Of course you also have freaks like me who'd just buy the CDs and rip instead.
        • Somehow, I don't think the sets "people who think twice" and "people who buy Zune" share any meaningful intersection.
          • Re: (Score:3, Interesting)

            Well I don't think you'll find anybody here who views DRM as anything less than evil, however as of yet Apple have yet to arbitrarily drop support for it's FairPlay DRM system, Microsoft actually did this with the Zune by ignoring it's earlier DRM mechanism.

            Further to this, Apple's FairPlay2 (the current implementation of it's iTunes DRM) really doesn't cause me any problems, there are multi-platform tools to remove the FairPlay2 DRM from your purchased tracks, it only gets tricky when your trying to break

          • by NiceGeek (126629) on Friday May 25 2007, @01:51PM (#19273991)
            How many times does it have to be said? The DRM on music purchased from iTunes is the fault of the record labels not Apple. Apple is trying to get the lables to buy in on non-DRM music. The "iTunes lock-in" is FUD plain and simple.
              • I think the point made a few posts up was that people are angry with MS not because of DRM in general, but because they pushed the "Plays for Sure" DRM initiative, which had two problems:

                a) It didn't really "play for sure" even on devices that were theoretically compatible and supported
                b) After heavily marketing PlaysForSure, Microsoft made their very first self-branded media player incompatible with it. Not just "claimed compatibility that doesn't work" but explicitly "not compatible".

                As much as Apple's DRM sucks, at least one thing can be said about it - It's compatible with every iPod ever released since Apple started using that DRM technology, and as far as anyone can tell will continue to be compatible with all future iPods. Yes, you're locked in to Apple hardware, but at least you don't have to rebuy your music every time Apple releases a new iPod, whereas Microsoft's track record with compatibility is awful, even between different versions of their own products.
                • by Anonymous Coward on Friday May 25 2007, @02:43PM (#19274705)
                  Dear Mac users,

                  We have no problem with you wanting to get rid of us oh-so-horrible PC users, if it means that you guys stop trying to push Macs on us. Seems like not a single Apple story goes by without one of you guys smugly declaring how superior your Mac experience is. All it takes is for you guys to actually shut up, but I guess that concept is too difficult for you.

                  PS: You might want to get Jobs to cancel all those smug advertisements aimed at converting PC users too.

                  Love,
                  PC Users
                  • Dear PC users,

                    We will not use parent's moronic post as a reason to insult all of you. We realize that a certain percentage of all people are morons. We realize that this applies to Windows users as well as to Mac users and Linux users. Even though not one single Apple story goes by without a PC user smugly declaring how idiotic Mac users and iPod owners are, we will not hold this against you since we assume that only a minority of all PC users consists of condescending Apple haters who presumably had a really hard childhood and now feel forced to take their anger out on Mac users.

                    PS: We would not mind if you lynched these idiots yourself, though.

                    Love,
                    Mac Users
      • Re: (Score:3, Insightful)


          Exactly - MS's ad campaigns are battling...MS prior customers! Most people I see with a Zune tell me not to get one..they don't use the over-Pod features. Additionally, when they want to share some music.. they talk about simply giving me a thumbdrive to copy. WTF is MS thinking...Zune's DRM makes it DOA - as judged by MS's own Zune owners!

    • Then, she might have liked it. The great unwashed masses just might buy it - not that I'm commenting on your wife's personal hygiene. :)
    • All of which she says (said) "ewwwwww!" to, and not in a good way

      Does anyone ever say ewwww in a good way?
  • Uptake ? (Score:5, Insightful)

    by Space cowboy (13680) * on Friday May 25 2007, @12:46PM (#19272873) Journal
    So, according to a manager at Redmond [wired.com], there are ~16,000 iPods at MS-HQ. From looking at that bin, they've managed to get about 0.1% of those people to "upgrade" to a zune...

    I especially love the employee who gained brownie-points by putting something (anything!) in the ipod-bin, even if it was only an iPod *cover* [huge grin]. I wonder if Steve (that's Balmer, in case of confusion) was watching him walk on by, and he thought he had to put *something* in...

    If MS can only get 0.1% of their *own* people to switch, they ain't gonna make it too big in the far more neutral marketplace...

    Simon.

    • From the date of that article, that figure is from more than two years ago. I'm sure the total number of iPods on campus is much, much higher now.
    • Steve (that's Balmer, in case of confusion)
      I just call him Uncle Fester. No confusion with that name.
    • Re: (Score:3, Insightful)

      I know of 4 people that ditched their iPods when they gave up on them in the past 7 months. It doesn't necessarily mean people are "switching" due to a new product, but more along the lines of not ditching an existing product simply because it's an "IPod" and it works for what they use it for.

      Yesterday, a woman I work with asked me for help with her iPod because it prompted her to reset all the software on it, and it was the 4th time she had to do it. She asked me for a different alternative and I told
    • Re: (Score:3, Interesting)

      So, according to a manager at Redmond, there are ~16,000 iPods at MS-HQ. From looking at that bin, they've managed to get about 0.1% of those people to "upgrade" to a zune...
      I may be wrong, but I think the Zune team is down in Mountain View, CA, which is where the box is.

      I may hate the iPod, but I'm not going to go from Redmond to Mountain View just to throw it out.
  • by Sciros (986030) on Friday May 25 2007, @12:48PM (#19272909) Journal
    General Motors is granting amnesty to all employees who trade in their Acura TL for a Chevy Malibu.

    Also, Nokia is granting amnesty to all employees who trade in their Nintendo DS for an N-Gage.

    Interestingly, there has been an increase in the number of Acura TLs driven by GM lower management...
    • Re:In other news (Score:5, Insightful)

      by fistfullast33l (819270) on Friday May 25 2007, @01:01PM (#19273131) Homepage Journal
      Who the heck modded you interesting? Is their sarcasm-meter broken? Just because someone says the word interesting, doesn't make them interesting.

      Insightful +1
      • Re:In other news (Score:5, Interesting)

        by drinkypoo (153816) <martin.espinoza@gmail.com> on Friday May 25 2007, @01:08PM (#19273227) Homepage Journal

        Who the heck modded you interesting? Is their sarcasm-meter broken? Just because someone says the word interesting, doesn't make them interesting.

        What's interesting (let's see if this works!) is that the individual was likely just trying to work around a design flaw in the moderation system. The Funny mod doesn't increase karma, but modding you down will decrease it, meaning that typically getting modded funny very often results in loss of karma. In fact, if someone mods you funny, then someone else mods you overrated, then not only do you lose a karma point, but the overrated mod never appears in metamoderation, so the bad moderation is never corrected (as per the FAQ, you should concentrate on positive moderation.)

      • Re:In other news (Score:5, Interesting)

        by jez9999 (618189) on Friday May 25 2007, @01:24PM (#19273503) Homepage Journal
        Just because someone says the word interesting, doesn't make them interesting.

        Interesting...
  • Tips (Score:3, Insightful)

    by N3Roaster (888781) <nealwNO@SPAMacm.org> on Friday May 25 2007, @12:48PM (#19272917) Homepage Journal
    Those early model iPods weren't put there by real employees giving up iPods. It's like a tip jar. You always start it out with a little in there to give people the idea.

    Disclaimer: I own neither an iPod nor a Zune. I have an off brand music player.
  • act quickly (Score:5, Funny)

    by jcgf (688310) on Friday May 25 2007, @12:51PM (#19272969)
    Isn't this a bit like trading in your mercedes for a cavalier and the ability to hear your friends tales of where he has been with his cavalier? Doesn't sound like a very good deal to me.
  • Corporate welfare? (Score:5, Insightful)

    by aero6dof (415422) <aero6dof@yahoo.com> on Friday May 25 2007, @12:55PM (#19273025) Homepage
    I'm missing something here. Why would anyone deposit a few hundred dollars worth of hardware into essentially a trash bin for the sake of an anonymous show of company loyalty?
  • ....DOA or broken. Otherwise, the bin would have been pilfered.
  • Make a better Zune (Score:5, Insightful)

    by PackMan97 (244419) on Friday May 25 2007, @12:57PM (#19273069) Homepage
    I would think that the Zune team should be working on making a better mp3 player instead of trying to guilt trip MS employees into giving up their iPods.

    Heck, it should be mandatory for every single employee on the Zune team to have an iPod just so they know what the best in breed mp3 player looks like.
  • Maybe if Bill Gates, Steve Ballmer and others actually asked their employees what they like about the iPod and why they don't own a Zune then they would learn something.

    But instead they are too arrogant to realise their product isn't good enough.
  • None of these devices interest me anymore. I used to own a 30gb iPod video.

    The screen died after two months. The backlight wouldn't turn on anymore.

    Instead of getting a new iPod (ebay to me: gg) I recently purchased an HTC Hermes (Cingular 8525) for slightly more than the cost of a new iPod.

    It's serves as my:

    -Mp3 player (I have 8gb of storage and I'm telling you, when I pick the songs I really want, instead of the thousands I don't care about at all, I have PLENTY of storage)
    -Digital camera for everyday use (if I want greater than 1600x1200 I use my Canon, usually 1600x1200 is plenty)
    -Cell phone
    -PDA running windows mobile; it synchronizes all my appointments and reminds me in advance of upcoming birthdays/holidays
    -Instant Messenger and e-mail (has built-in WiFI G)

    I got all that for trading the storage space for movies on a 2.5" screen and music that I am constantly hitting next to get to a better song.

    Please tell me, for pure mp3 players/storage devices, where's the appeal now?

    TLF
    • > The screen died after two months.
      > The backlight wouldn't turn on anymore.

      What about the warranty? Didn't Apple honor it? You should have at least had Apple fix the iPod under warranty so you could sell it on eBay. The semi-recent iPod Video models fetch a good amount of money on eBay!

      Heck, I'll take your dead iPod if you don't want it.
        • OK. So you've got more money than sense and you chose Windows? I thought people usually choose Apple in that situation.
  • poor devs (Score:5, Interesting)

    by blhack (921171) on Friday May 25 2007, @01:05PM (#19273189)
    I really do feel bad for the Devs working on the zune. It must be tough to have the skills, the money, and the facilities to create something really really truly cool....but be held back by the fact that you "cool new toy" won't be allowed by upper management for fear of lawsuit. I mean, imagine if the zune didn't have the DRM built into the wireless song swap feature....that is just really really damn cool! I mean, imagine sitting in your cube, and talking to that cute girl across the row about some song that she should just oh so totally have, and then being able to just go "HERE!" and give it to her!! I would imagine that if the zune caught on, some cool linux dev would probably make a "zune server" or something like that, similar to the mt-daapd projectf (to make iTunes think that your linux box is sharing a song library with it), but for the wireless functionality of the zune.

    THAT would be freaking cool.

    FYI..i don't work for microsoft...i know that sounded like an ad for the zune or something...I own an iPod in fact. I'm just saying, keep in mind that the engineers I'm sure are working on this device aren't evil RIAA lawyers, they're geeks. It must just really really really suck to not be able to put all the cool features i'm sure you would want into a project that you're working on...

  • by dcavanaugh (248349) on Friday May 25 2007, @01:14PM (#19273315) Homepage
    That the few iPods in the bin were purchased on E-bay and planted in the box. After all, an empty box would be an embarrassment by itself, and MS has a track record of manufacturing its own fans. [slashdot.org]
  • by j00r0m4nc3r (959816) on Friday May 25 2007, @01:44PM (#19273849)
    "Most of the people [working on] Zune would want to have an iPod to keep track of the competition,"

    That's right, how can you copy your competitor if you don't have any of their products on hand? Oops, did I say "copy"? I meant "compete with".. my bad..
  • The Zune Counter (Score:4, Interesting)

    After the Zune was released, I decided to go counting how many people would actually buy it. My target was where my internship was: New York. This would be a fairly easy time killer; many New York commuters have some sort of MP3 player, so it shouldn't be too hard to at least get a raw estimate and ballpark a real-world value from there.

    Since it's release, I only counted TWO people who had a Zune. TWO. Out of the HUNDREDS of people that I have seen while commuting every weekday to work, and out of the HUNDREDS of iPods (various generations) I have seen on those commuters, I have only seen TWO people carry a Zune. Furthermore, I have yet to really see a Zune make Page 1 of your advertisements. It's usually pretty deeply hidden, unlike its competitor.

    Another interesting place to confirm this is eBay. If I had to ballpark a value for the average price of a Zune there, I would have to say it was somewhere around the upper $210-lower $220 range. Check here. [ebay.com] However, the average price of iPods is noticeably higher. Check here. [ebay.com]

    In short, I think that this iDumpster, while it might surface as a joke, is just to remind the Zune developers that they have quite a bit of work to do before they even expect to see people actually flocking to this device. This is just my honest opinion.

  • by Tarkwyn (130064) on Friday May 25 2007, @04:39PM (#19276261)
    ... was this interesting bin: http://flickr.com/photos/tarkwyn/513911705/ [flickr.com]