Napster To Campaign Aggressively Against iPod 855
rocketjam writes "Forbes reports that Napster plans an aggressive marketing campaign against Apple's iPod as part of its subscription service full launch later this quarter. Napster's service uses Microsoft's Janus technology to enable DRM protected music files 'bought' through subscription services to be transferred from a PC to a portable music player. Napster CEO Chris Gorog said the company is betting heavily that their monthly 'all you can eat' subscription service will win the battle for online digital music services, claiming, 'It's exactly what consumers want to do. Napster To Go is very similar to the P2P experience.' He believes the best way to market the service is to emphasize its advantages over iTunes and its iPod-only compatibility. 'We're going to be communicating to people that it's stupid to buy an iPod.' Maybe I'm too old to get it, but I fail to see the attraction of paying a monthly fee for as long as I want to have access to my music." Of course, if Napster To Go supported iPod, they'd have a much larger install base to convince to use their service, instead of still pleading people to buy a portable player with compatible DRM installed.
DRM! DRM! DRM! (Score:5, Funny)
(This message brought to you by the RIAA)
Re:It's not working (Score:5, Funny)
My iPod is pretty full already, $0, largely due to songs I downloaded from Napster a few years ago.
Oh? I was supposed to delete those?
Re:What a waste of Money (Score:5, Funny)
Total long term value of iTunes $360
But in the really long term you're dead and the sun has exploded, so it doesn't really matter anyway.
Re:What a waste of Money (Score:5, Funny)
So there's the sales pitch: "You don't really want to own your music, because it sucks anyway! Why not rent your sucky music from us? That way it can only suck as long as we let you listen to it!"
Re:Rent music???? (Score:1, Funny)
I hope he doesn't cut me off.
Re:One small change would make all the difference. (Score:5, Funny)
Ah, you must have missed the "Moore's Law" clause in the fine print. No worries, they put it in really quite small words, very easy to miss. For your convenience:
So, as you can see, you'll eventually get access to your music back. Perhaps sooner (possibly even long before Napster goes under, depending on algorithmic weaknesses in their DRM), perhaps later, probably not quite legally, but it will happen, eventually.
Re:What a waste of Money (Score:2, Funny)
They can just wait for the batteries to die.
Re:One small change would make all the difference. (Score:5, Funny)
Or if that didn't work, they could try, say, one song per 99 cents.
Re:One small change would make all the difference. (Score:2, Funny)
Re:One small change would make all the difference. (Score:3, Funny)
Re:One small change would make all the difference. (Score:3, Funny)
Sounds like crap to me. Kazaa offers a much better deal.
Re:One small change would make all the difference. (Score:4, Funny)
Seriously... give me 10 cute girls and a digital camera...