Apple Mac/PC Ads With a UK Twist

leppi writes "Japanese isn't the only language barrier Apple's decided to cross with its 'I'm a Mac, I'm a PC' ads. Those Brits love their 'shenanigans and tomfoolery' just as much as the next guy. Watch the Peep Show's Mitchell and Webb do the honors as PC and Mac, respectively."

Re:OK...

[Whiney Mac Fanboy]

With some truth in them, too...

Bollocks - they completely ignore the fact that a mac is a PC.

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Re:Apple get the terminology WRONG!!!

[91degrees]

PC is has become a term meaning x86 based PC running Windows. That's evolution of language for you.

Re:Apple get the terminology WRONG!!!

[rednuhter]

to little to late, the press have conveniently 'bent' thechological terminology and the new terms have stuck in the mind of the public.
Although I used to get annoyed about the miss use of 'PC' and correct anyone how spouted the 'windows PC' version, I now accept that the majority of the public know 'PC' as 'Windows PC'.
On the other hand I do not get fed up correcting people on the use of the word Hacker, miscreants that break into systems illegally are Crackers !
People interested in technology are Hackers.
http://en.wikipedia.org/wiki/Hacker_definition_con troversy [wikipedia.org]

Wanting it both ways..

[goldcd]

One advert makes the point that the 'PC' is a boring machine designed for boring office activities and the Mac is the free-spirited bundle'o'fun that'll bring joy an amusement to your home.
Then a couple of adverts later, they proudly tell you how your Mac'll run MS Office, a package which pretty much defines 'non-fun office stuff'

hmmm

[TB]

"Hello, Im a Mac, AND IM A PC. Im all about fun on holidays, looking cool and being a rebel. IM ALL ABOUT GAMES. I dont have any games. I DO, INFACT I HAVE SO MANY GAMES NO MATTER HOW MANY OF THESE ADS WE MAKE I WILL ALWAYS BE IN FRONT. Oh. YUP. So these ads wont do anything to help MacOS? NOPE. Bugger"

Re:Yup, these two are suitable PC and Macs

[delinear]

Exactly what I thought when I saw this - Jeremy is funny not because he's "cool", but because he's trying so desperately hard to be cool (and quite often just ends up looking silly). So in essence, they're saying Macs are for people who aren't especially cool but want to look/act like they are (and don't mind parting with more money to achieve it), which is perhaps not the message they were aiming for. Maybe by choosing this pairing for the ads, Apple themselves are trying to be cool and missing the point somewhat, too? (On a sidenote, I love Mitchell and Webb, for all their faults).

Re:Yup, these two are suitable PC and Macs

[KDan]

I was thinking exactly that, when I first heard of these ads...

I think the Apple marketing team has missed one essential point:

Both of the main characters of Peep Show are wankers!

That's one of the things that dawns on you as you watch the show is that the two characters are equally worthless human beings. You start off siding with Jeremy because he's cooler, but then realise he's a wanker, so then Mark appears slightly better because he's on the surface a bit more kind... but then he turns out to be a prick as well.

Which I guess is spot on. Computers are a pain no matter which one you use!

Daniel

Most ads suck

[yeber]

and I would include the mac ones. I am a mac user and always have been, but the way these ads are presented does nothing but perpetuate the fanboi propoganda.

Re:I loved them but now I'm packing my bags

[GilesP]

Of course, the fact that both of them have done numerous voice overs in ads (both tv and radio) for ages means they became "sell outs" a while back.

It doesn't detract from the fact that they produce some damned funny work and will no doubt continue to do so for some time to come. Besides, why shouldn't they make some money while they are at the "height" of their careers? If the only way is down as you imply, then they'll need something in the old retirement fund.

Re:And yet...

[iangoldby]

Who cares if a notebook comes with a camera? Yet another feature Apple crams down your throat, increasing the cost of the system.

If you really don't want a camera then, buy a Dell or something.

I'm about to purchase a Dell M2010 and it's got a camera built-in.

<confused>

coke and pepsi?

[hhawk]

I mean it's a bit like selling coke and pepsi; not so much difference between Macs and PCs but people have their very clear and very strong choices...

The Ads are cute and funny and like any other ad are designed to sell one product at the expense of an other. I think they do that very well.