CNet is running a story speculating on the potential for full-length television shows and movies on YouTube. Google has been looking for ways to improve the popular but unprofitable video-sharing site, including some experiments with movies that exceed the typical 10-minute limit. Incorporating a system similar to Hulu could draw the interest of more advertisers. "[Mark Cuban] wrote that Hulu is crushing YouTube in revenue per video and revenue per user primarily because 'Hulu has the right to sell advertising in and around every single video on its site,' Cuban wrote. 'It can package and sell any way that might make its customers happy.' YouTube doesn't have the same luxury because it can advertise only 'on the small percentage of videos on its site that it has a licensing deal with.'"