Bruce Perens writes "The World Health Organization will no longer refer to Virus A(H1N1) as 'Swine Flu,' citing ethnic reactions to 'swine,' for example among middle-eastern cultures who feel that swine are unclean. Or, is it because meat packers are concerned that people might stop eating pork in fear of the virus? WHO suggests that the public select a new name for the virus. I suggest that we all start calling it The Colbert Flu, after the comedian and fake pundit who asked his audience to stuff a NASA poll so that a Space Station module would be named after him. What can we do to make the name stick?"