DeviceGuru writes "Mediafly's A/V podcast aggregation service will be added to Roku's $100 digital video player set-top box this fall, the companies report. This puts the companies on a path to compete directly with Hulu.com. According to Mediafly, its service will provide free access to 'tens of thousands of audio and video podcasts' from NBC, CNN, ESPN, Comedy Central, and other sources. Roku VP Jim Funk notes that Mediafly is using a new Roku Developer Kit to ease the task of developing its add-on for the Roku box. Surely the cable companies are reading the writing on the wall!"