5841901 story The Coming Problems For Rolling Out 3D TV 232 Posted by Soulskill on Wednesday September 09, 2009 @09:35AM from the just-wait-for-our-3d-firehose dept. holy_calamity writes "Now that Sony has announced it will sell 3D-capable televisions in 2010, people are thinking more seriously about the rocky road leading to mainstream 3D TV adoption. New Scientist says that not only do program makers lack the technology to make shows in 3D, but that little is known about the creative problems posed by shooting shows that make use of a whole new dimension, and what works for audiences. Engadget's own pundit focuses on the more predictable problems of format wars between competing 3D display technologies. Suddenly 2010 seems a little too soon."