Spotify To Bait and Switch? 121
hype7 writes "The Harvard Business Review, of all places, is running a story suggesting that Spotify may have to rely on a bait & switch strategy — or might have one forced upon it by the record labels. From the article: 'Spotify gets all its content from the same place everyone else does – the same industry that has forced price increases on other online services once they have become successful. That appears to be at least partly what happened with Netflix last week. At least in the case of the existing a la carte music services, if you don't like the new price, you don't have to buy the new track. In Spotify's world, if you don't like the new price, there goes your music library. Or, if Spotify tries to stand up for its users, the labels can just pull the songs and those songs simply disappear.'"
Re:Rent? (Score:4, Insightful)
If the terms of the subscription are quite clear that you only have access to the music so long as you pay the subscription, why should you own the content?
I don't own every film I get in my Netflix subscription....