New submitter pjlehtim writes "In a recent interview. Samsung's AV product manager, Chris Moseley, said, 'TVs are ultimately about picture quality. ... and there is no way that anyone, new or old, can come along this year or next year and beat us on picture quality.' Sounds familiar? There must be a change in the perceived role of television in the entertainment ecosystem before the general public starts to care about the smart TVs manufacturers are trying to push. That change is likely to come from outside the traditional home entertainment industry. It's not about technology; it is about user experience, again."