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DRM Entertainment

Details of Initial "Disc to Digital" Program Emerge 201

MojoKid writes with an excerpt from an article at Hot Hardware: "Walmart's burgeoning partnership with the Ultraviolet DRM system backed by major Hollywood studios and their plans to 'assist' customers in registering DVDs with the Ultraviolet system, made headlines not long ago. Walmart has also since announced additional details to the program and it's a clever attempt to drive more users to Vudu, Walmart's subsidiary movie streaming service. Here's how the service works. 'Starting April 16th, 2012 in more than 3,500 stores, Walmart customers will be able to bring their DVD and Blu-ray collections to Walmart and receive digital access to their favorite titles from the partnering studios. An equal conversion for standard DVDs and Blu-ray discs will be $2. Standard DVDs can be upgraded to High-Def (HD) for $5.' Anyone who doesn't have a Vudu account will have one created for them as part of this process. That's part of the genius to the plan. If customers embrace the offer, Walmart signs up hundreds of thousands, possibly millions of people for Vudu. Even better, from Walmart's perspective, is that first-time users who pony up $2 for a digital version of their DVDs are effectively paying to create Vudu accounts."
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Details of Initial "Disc to Digital" Program Emerge

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  • by ossuary ( 1532467 ) on Wednesday March 14, 2012 @11:41AM (#39353207)
    I can see this being aimed at tech-dumb parents/grandparents. Might be huge for my "business-smart but tech-dumb" bro-in-law who doesn't mind paying a fortune for a mobile data plan. I don't see how this gives any halfway tech-literate person anything better than what they can do on their own with a good ripper and a NAS. If they also provided a local DRM-Free file for home/traveling non-streamed viewing when you take your disc in, I could see it being more popular, but as is, I am not interested in the slightest.
  • by Anonymous Coward on Wednesday March 14, 2012 @11:41AM (#39353209)

    Studios continue to charge again and again for the same media... Lucas pioneered this and we're sheep to continue to pay and repay for movies/music/etc.

  • by Anonymous Coward on Wednesday March 14, 2012 @11:41AM (#39353219)

    They'll let me pay them for the privilege of watching something I already own in a different format? How magnanimous of them.

  • Call me when... (Score:5, Insightful)

    by OliWarner ( 1529079 ) on Wednesday March 14, 2012 @11:46AM (#39353297) Homepage

    ... they let me trade in a DVD for a DRM-free 10-15GB h.264 MKV with the digital HD audio track. I'll happily pay money for that because it adds value for me. I could just buy the Bluray but this would save me filling up my house with those infernal things and would save me a fair chunk of transcoding time. I don't even care if you watermark the hell out of them (if the watermarks aren't visible) - just as long as they're DRM-free, so I can use them how I like.

    I'm not going to spend extra money so I can trade one crappy format for another.

    And just remember TPB offers this service for free. That's who you're competing against.

  • by TheRaven64 ( 641858 ) on Wednesday March 14, 2012 @11:56AM (#39353449) Journal
    Apple showed very well that allowing DRM gives a huge amount of power to the distributor, at the expense of the copyright holder. Why does the movie industry not learn the lesson that the music industry demonstrated? Requiring DRM does not do anything to reduce piracy, but it does do a lot to allow people further down the supply chain than you to control the prices that you can charge.
  • by SuricouRaven ( 1897204 ) on Wednesday March 14, 2012 @11:58AM (#39353485)
    You've still got the dependency issue, though: What is Ultraviolet ceases to exist some day? A lot can happen in a decade or two. Key companies could go out of business, a key member might break away to start their own service, or it might be shut down to push customers towards a successor service. When that happens, customers may well find their libraries vanishing, and what copies they have unplayable with the DRM servers disappeared. It wouldn't be the first time such a thing has happened.
  • What a BARGAIN! (Score:5, Insightful)

    by msobkow ( 48369 ) on Wednesday March 14, 2012 @12:00PM (#39353503) Homepage Journal

    You mean if I pick up a $10 DVD it'll only cost 20% extra for a DRM-encumbered streaming copy that doesn't actually reside on my hard drive and can disappear at any moment the studio changes it's mind?

    I'm IN!

    NOT.

  • by ScooterComputer ( 10306 ) on Wednesday March 14, 2012 @12:06PM (#39353575)

    The timing on this is WAAAY too coincidental...that's because the studios rolled this out now so that they could tell the Librarian of Congress [copyright.gov] that there exists a commercial ability to rip DVDs to digital files for use in the iOS infrastructure and therefore Exemption Class 10 [copyright.gov] and the position [copyright.gov] of Public Knowledge [publicknowledge.org] is unnecessary. Read the comments [copyright.gov] and replies [copyright.gov], you'll see.

    Which makes this all the more insidious. They could have rolled this AGES ago, but they're doing it now to stop American consumers from exercising their Free Use rights for another 3 years...during which, I'm sure, there will be another shift in their business strategy that they will take advantage of to bilk consumers. Ironically, the reason they gave during the arguing of the DMCA for this provision was NOT anti-consumer; instead it was compliance with licensing of hardware manufacturers. How thin that veil was! Because now they're back transparently arguing against the consumer. This needs to stop NOW! The studios stood by and watched the revolution; their loss. Consumers have hundreds/thousands of dollars of DVDs and Blu-rays and capable hardware to do the conversions at their fingertips, just as with CDs and iTunes. Exempt the DMCA and give us the ability to exercise our rights without being labeled "pirates".

  • by Anonymous Coward on Wednesday March 14, 2012 @12:20PM (#39353783)

    All in all, I spend my spare time on Saturday doing dvdbackups (About 7 hours total for the day) and then spend about an hour a day moving the completed movies to the Movie directory and removing the dvd backup once it is done.

    I think this quote reinforces GP's point - why spend free time fiddling about with all of this when you could pay somebody else a few dollars to do it for you? My Saturdays are probably my most precious resource, I am very careful about how I spend them, as I'm sure most working people are.

    I mean seriously, 14 hours per week simply to amass a collection of video files you probably don't have any remaining free time to sit down and watch? You're mad...

  • by Ihmhi ( 1206036 ) <i_have_mental_health_issues@yahoo.com> on Wednesday March 14, 2012 @02:32PM (#39355765)

    I think this quote reinforces GP's point - why spend free time fiddling about with all of this when you could pay somebody else a few dollars to do it for you?

    Why spend any money at all? Someone has already uploaded your favorite movie in your chosen language with your chosen subtitles in your chosen quality. The work was done probably before the movie was even out on DVD.

    You've already bought and paid for the disc. Why would you have anything but a clear conscience in downloading a movie you've already purchased?

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