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Advertising Television

Dish Network Announces Prime Time TV With No Ads 283

Posted by samzenpus
from the best-skip dept.
Hugh Pickens writes "Forbes reports that Dish Network has announced a new feature called called Auto Hop for its satellite TV subscribers that will let you automatically skip all commercials for prime time television from the four major broadcast networks — when you watch programs the day after they are first aired. 'Viewers love to skip commercials,' says Vivek Khemka, vice president of DISH Product Management. 'With the Auto Hop capability of the Hopper, watching your favorite shows commercial-free is easier than ever before.' Craig Moffett says it's going to be hard for Dish to maintain good relationships with its programming affiliates when they start offering a feature intended to cut out the bulk of the affiliates' revenues. Whether the auto-skip feature can withstand legal challenge remains to be seen. 'Given the already long list of industry-unfriendly features promoted by Dish, one wonders if Auto Hop will be the final straw that provokes legal action from the broadcast networks,' says Moffett. 'We suspect Auto Hop probably uses some sort of bookmarking insertion based on automated recognition of commercial inserts (called "fingerprinting'"), which if true could certainly be argued to be a manipulation of the content stream by the distributor.'"
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Dish Network Announces Prime Time TV With No Ads

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  • ReplayTV (Score:5, Interesting)

    by jimmyswimmy (749153) on Friday May 11, 2012 @12:48AM (#39963211)

    I had a ReplayTV years ago that did this, which used to be a competitor for Tivo until they lost the pricing war (didn't take long!). Actually until a few months ago I still used it regularly to tape standard def TV shows, but then my "lifetime" subscription ran out... (let THAT be a lesson to you)

    Anyway they had two incredible features on these boxes, from around 2003 until the service shut down. The first was commercial skipping, which worked reasonably well. The second was the ability to share recorded shows. Several communities sprung up around this capability, so you could request a show that you had missed from someone else who had taped it.

    Predictably they were sued and that did not help their already troubled business model. But it's not such a new thing for commercial skip to be available in COTS consumer devices. And man I miss it!

    • Re: (Score:2, Informative)

      by Anonymous Coward

      Oh. You didn't realise that they reconsidered and continued the service after we all bitched at their plans to discontinue? By the time they did that I'd switched to running against SchedulesDirect provided schedule served up by WiRNS (same data that replaytv serve up), and since that works so well I haven't bothered to switch back. If you've still got your boxes, I suggest reconnecting them. :)

      I couldn't live without my 2 replaytvs. I use them to record everything - standard or high def in medium quality

  • Advertising (Score:5, Interesting)

    by girlintraining (1395911) on Friday May 11, 2012 @12:56AM (#39963261)
    When cable TV was originally created, it was promoted as an advertisement-free alternative to regular TV. The subscription fee was the replacement to advertising revenue. Many people seem to have forgotten that -- today, it's just a foregone conclusion that you have to suffer advertising on everything. But it's a lie; And if there's millions of viewers on DishTV's network, then it doesn't matter how loudly advertisers scream... Dish can just pay the content producers directly and tell them to suck dick. The only one that loses here are advertisers who have to suck dick instead of forcing theirs down their subscriber's throats. :O
  • by SmallFurryCreature (593017) on Friday May 11, 2012 @01:18AM (#39963359) Journal

    The real problem for most people is that advertising never ends, it never seems to be enough. For Americans it might just always have been there, I am old enough and European enough there are alternatives. Germany has a very odd mechanic where they seems to show all the ads on one TV station for about half an hour and that is it. Belgium occasionally has one. The BBC has none and Dutch TV didn't have to use any on Sunday so they had to add cartoons to make programs run a full hour. Battle Star Galactica (The original) followed by Bugs Bunny and then the news.

    But if you watch some American TV (and may god have mercy on your soul) you will see ads EVERYWHERE, every five minutes, they have popups during the program, on the first seconds as the program comes back on after a commercial block and in the program itself. The logic seems to be that if 1 ad works, a 100 will work even better.

    The reasoning when applied to sex (hey, I can't always use car anologies) would be that since your gf likes a small penis inside, she would REALLY like a big one so why not have her fucked by a whale and make her really happy. And then you wonder why she ain't happy, because you just make your gf explode into a thousand gooey bits from being banged by a volkswagen (oh okay, one car analogy) sized penis! HAPPY?

    It as as when your gf asks you to spank her, what she means is that she wants you to make her hiny glow a nice pink color. NOT to beat her until she is a thin red paste on the wall and the cops are hauling you away, yet again (and now you know why on /. we use car analogies, because the other kind are just to revealing of the inner workings of the average analogy using slashdotter). There is a line between advanced sex play and first degree murder and there is a line between advertising that works and advertising that doesn't work because there is just to fucking much of it.

    People are lazy, that can lead you to believe you can push them and stop until they start to react. The problem is that while people have a great deal of inertia, once they stop moving, they are unstoppable. Once people have started using time-shifting and ad-blockers, you can't get them to stop again. I started using ad blocking because a series of ads just pissed me off enough to take the effort and now all ads are blocks and screw you if your website dies because of it.

    I think the real problem is that TV execs don't eat their own dog shit (calling TV food is just to ridiculous) they don't have to sit through their own ads to watch their own content. They don't get just how fucking annoying it gets and the people that stop watching don't show up on their statistics until suddenly, advertising on TV doesn't have as much effect in generating sales. You can see it in the advertising industry, they know they aren't reaching customers anymore but are at a loss of coming up with a solution. There are still viewers but they are the cattle that lack the income/knowledge to go elsewhere, the high income viewers are gone, unreachable. So... MORE ADS! That will get them back!

    • by SuricouRaven (1897204) on Friday May 11, 2012 @03:28AM (#39963959)
      I visited the US once, a few years ago, and made the mistake of trying to watch a movie on TV there. It was unwatchable. Every ten minutes or so, a break for five minutes of advertising. Completly ruined the mood.

      I was also surprised by the number of pharmacutical adverts I saw. Over here in the UK, direct-to-consumer advertising of drugs is prohibited.
    • by isorox (205688)

      The reasoning when applied to sex (hey, I can't always use car anologies) would be that since your gf likes a small penis inside, she would REALLY like a big one so why not have her fucked by a whale and make her really happy. And then you wonder why she ain't happy, because you just make your gf explode into a thousand gooey bits from being banged by a volkswagen (oh okay, one car analogy) sized penis! HAPPY?

      It as as when your gf asks you to spank her, what she means is that she wants you to make her hiny glow a nice pink color. NOT to beat her until she is a thin red paste on the wall and the cops are hauling you away, yet again (and now you know why on /. we use car analogies, because the other kind are just to revealing of the inner workings of the average analogy using slashdotter). There is a line between advanced sex play and first degree murder and there is a line between advertising that works and advertising that doesn't work because there is just to fucking much of it.

      What are you smoking?

    • by azalin (67640)
      I think I liked the cars better even though it is refreshing to see new ideas on /.
  • There is nothing more "industry unfriendly" than a genuine free market. Despite propaganda, no businessman ever wants to compete in freedom. What you want is to control the customer and the competition, not let them control you.
  • As a long-time advocate of censorship in mass-distribution media, I have to remind everyone that this is also a form of censorship.

    I believe, it would be great if government ensured availability of media in such ad-stripped form, and provided a way to compensate the providers with subscription fees even if those providers refuse to implement such service on their own, or do not like the fees that users are willing to pay.

    • by SeaFox (739806)

      As a long-time advocate of censorship in mass-distribution media, I have to remind everyone that this is also a form of censorship.

      Which part is censorship?

      The part where consumers get to opt-in to a service to skip ads, continue watching TV with ads as they have before, or continue to DVR it and make up their own minds then? Or the part where the owner of the content wants to sell advertising inserted with the product and not have a reseller editing the final item without their say-so?

      War is Peace.
      Freedom is Slavery.
      Choice is Censorship.

      • by Alex Belits (437) *

        Which part is censorship?

        The part that advertisers are prevented from distributing their speech to some potential listeners despite advertisers clearly intending to do so and even paying for it.

        The part where consumers get to opt-in to a service to skip ads, continue watching TV with ads as they have before, or continue to DVR it and make up their own minds then? Or the part where the owner of the content wants to sell advertising inserted with the product and not have a reseller editing the final item without their say-so?

        Free speech is about the rights of the speaker, not listener. Consumer protection is about the rights of the listener, and thanks to the First Amendment, the former always trumps the latter in US (until "speech" reaches the point of being obscenity, a part of criminal activity, or by itself causes direct harm such as very loud noise, as thos

        • by azalin (67640)
          Even though the listener explicitly stated he didn't want to hear you? There is some difference between the right to speak and the right to be heard.
  • by GodfatherofSoul (174979) on Friday May 11, 2012 @02:32AM (#39963723)

    This is something that really bugs me. When I was a kid, I can remember the exact pattern of commercials. There were exactly 4 commercial breaks with 4 commercials each 30 seconds long. So, you had 22 minutes of content for 8 minutes of advertising. Even the placement was exactly the same in my favorite shows. Two breaks were interspersed during the show with 2 breaks mixed in between show intro-outros. I don't know if the ratio is the same, but the breaks on network TV are definitely way too long and far too much for my patience.

  • One of which being that I was fucking tired of PAYING to watch advertisements. It's one of the biggest scams of all time. Everywhere I go, I'm inundated with ads. The rare time I go to watch a movie at the theater, now instead of just movie ads, I'm watching ads for soft-drinks, cars, TV shows... Keep going Entertainment Industry. Keep annoying the shit out of me. See how far it gets you.
    • by Gordonjcp (186804)

      Exactly. Why would you *pay* for TV services, and then have adverts shown all the time? American TV is the worst for this, with about five minutes of programme for every ten minutes of obnoxiously loud adverts.

      I don't really watch a lot of TV, but loud intrusive adverts put me off watching what little I do watch. BBC iPlayer is just about perfect.

  • US TV in 2012 (Score:2, Insightful)

    by Anonymous Coward

    can be simply defined as

    Commercials with Programming breaks.

    nothing more, nothing less.

    The Advertisers dictate what gets shown and when.
    The Advertisers can dictate when the Network moves to another program despite the previous one (eg US Foodball) still not being finished.
    The Advertisers can dictate the rules of sports so that they can have as many commercial breaks as possible. This is why they hate proper Foortball or Rugby.

    so what is left?

    not a lot

  • The BBC (Score:4, Insightful)

    by biodata (1981610) on Friday May 11, 2012 @06:47AM (#39964757)
    The British Broadcasting Corporation does not have adverts on domestic television. It's much better. Just pay your TV licence to the government instead of paying your cable subscription to the media organisation, and magically, your TV programs have no ads. Really, try it, you'll like it a lot.

You can do this in a number of ways. IBM chose to do all of them. Why do you find that funny? -- D. Taylor, Computer Science 350

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