Targeted TV Ads: Silver Bullet Or Privacy Nightmare? 96
ericjones12398 writes "The effectiveness of television, as an advertising medium and as a return on investment (ROI), has been constantly questioned since the arrival of the 'digital marketing age.' Not surprisingly, those who are loudest with this concern are mainly high-tech technology companies that are either strong proponents of online advertising — like Google — and/or device hardware manufacturers — like Apple. These organizations hope to 'improve the user experience' by introducing proprietary technologies — usually their own — that can integrate within the existing television environment."
I only buy (Score:4, Funny)
Highly sugared, caffeinated, low fibre, deep-fried breakfast cereals I see endorsed by /. posters.
Targeted? (Score:4, Funny)
So, I'll start seeing porn commercials?
Targetted Silver bullet? (Score:4, Funny)
TV: *watches me and scans the room through video camera*
TV: Wouldn't you rather have a Coors Light? If you don't like the taste of beer, Coors has less taste as it is designed to be closer to water.
Me: *Sips some Yuengling*
Me: No thanks TV, I like my beer's taste.
TV: One way or another you're going to taste the silver bullet.
Me: "You'll have to pry my Yuengling out of my cold dead hands."
TV: Okay... *fires a gun at me, wounding me*
Me: "How could TV betray me! These spy cameras were supposed to be innocent and the people who were supposed to be spied on is the enemy."
TV: You betrayed your country by not buying the things in the ads. How will the patriotic television exist if you don't buy what is in the ads? It was either me or you kid.
TV: *fires a few more bullets*
Me: *aaaaarrgh*
TV: "Recording deleted for security concerns"