UK Apple Shop Forced To Change Its Name 174
tlhIngan writes "The Apple Shop, in Norfolk, UK is a little corner store that sells apple products. Not Apple products, but apple products, in this case, cider. However, it's been forced to change its name to the Norfolk Cider Shop. However, the name change did not come from any lawsuit from Apple (the Cupertino one, that is), nor has there been any evidence that Apple (Cupertino) knew about them. Instead, they're changing their name because their phones have been ringing constantly from people seeking help with their Apple (Cupertino) products. Apple (Cupertino) opened an Apple store in 2009 in the nearby (larger) town of Norwich."
So by forced, they mean chose (Score:5, Informative)
So by forced to change their name, what they really mean is they chose to change their name because people were mistaking them for the Apple Store?
Re:So by forced, they mean chose (Score:4, Informative)
I'm guessing they're happy selling cider and don't have any interest or expertise in servicing computers.
Re:So by forced, they mean chose (Score:4, Informative)
No, then that would become trademark infringement...Apple Inc has a trademark to use Apple in a variety of computer-related fields, while this store is using it legally in an unrelated field. If they were to switch or add computer services to their business, then they would be infringing on Apple Inc's trademark.