Hugh Pickens writes writes "Richard Gray reports that scientists have found a way to help anyone plagued by those annoying tunes that lodge themselves inside our heads and repeat on an endless loop — when snippets of a catchy song inexplicably play like a broken record in your brain. The solution can be to solve some tricky anagrams to force the intrusive music out of your working memory allowing the music to be replaced with other more amenable thoughts. 'The key is to find something that will give the right level of challenge,' says Dr Ira Hyman, a music psychologist at Western Washington University who conducted the research. 'If you are cognitively engaged, it limits the ability of intrusive songs to enter your head.' Hyman says that the problem, called involuntary memory retrieval, is that something we can do automatically like driving or walking means you are not using all of your cognitive resource, so there is plenty of space left for that internal jukebox to start playing. Dr Vicky Williamson, a music psychologist at Goldsmiths, University of London, says that the most likely songs to get stuck are those that are easy to hum along to or sing and found that that Lady Gaga was the most common artist to get stuck in people's heads, with four of her catchy pop songs being the most likely to become earworms – Alejandro, Bad Romance, Just Dance and Paparazzi. Other surveys have reported Abba songs such as Waterloo, Changes by David Bowie or the Beatles' Hey Jude."
e-credibility: the non-guaranteeable likelihood that the electronic data
you're seeing is genuine rather than somebody's made-up crap.
- Karl Lehenbauer