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Soulskill from the i-will-buy-one-of-those-NASAs-please dept.
Tired of seeing ads for cars and soda before the films you watch at the theater? Well, a successful crowdfunding campaign at Indiegogo will see a trimmed down version of NASA's 'We Are Explorers' video aired before showings of the upcoming Star Trek: Into Darkness in theaters all over the country. "Most people recognize space as a key expression of our character. They know our space programs as a globally recognized brand of ingenuity. The recently landed Mars Curiosity Rover was the latest reminder that space systems are the crown jewels of our scientific and technical prowess. Less known is the indispensable value space systems bring to our everyday lives. Space provides irreplaceable capabilities for defense, public health, finance, medicine, energy, agriculture, transportation, development and countless other fields. Investments in space programs are precisely about improving and protecting life on Earth. ... By funding this campaign, we can remind students and the general public that our nation's space agency is working hard on the next era of exploration." The campaign's funding goal was reached in just six days — their stretch goal will increase the number of theaters for the clip from 59 screens to 750. The movie comes out on May 17th.