Hollywood Studios Fuming Over Indie Studio Deal With BitTorrent 187
silentbrad sends this quote from TheWrap:
"'It's a deal with the devil,' one studio executive [said]. 'Cinedigm is being used as their pawn.' Cinedigm announced this weekend that it would offer the first seven minutes of the Emily Blunt-Colin Firth indie Arthur Newman exclusively to BitTorrent users, which number up to 170 million people.... Hollywood studios have spent years and many millions of dollars to protect their intellectual property and worry that by teaming up with BitTorrent, Cinedigm has embraced a company that imperils the financial underpinnings of the film business and should be kept at arm's length. 'It's great for BitTorrent and disingenuous of Cinedigm,' said the executive. 'The fact of the matter is BitTorrent is in it for themselves, they're not in it for the health of the industry.' Other executives including at Warner Brothers and Sony echoed those comments, fretting that Cinedigm had unwittingly opened a Pandora's box in a bid to get attention for its low-budget release. ... 'Blaming BitTorrent for piracy is like blaming a freeway for drunk drivers, ' Jill Calcaterra, Cinedigm's chief marketing officer said. 'How people use it can be positive for the industry or it can hurt the industry. We want it help us make this indie film successful.' ... 'We'll be working with all of [the studios] one day,' [Matt Mason, BitTorrent's vice president of marketing] said. 'It's really up to them how quickly they come to the table and realize we're not the villain, we're the heroes.'"
As an indie filmmaker... (Score:5, Interesting)
As an indie filmmaker, I understand the dilemma. Granted, I'm at the low end, and don't get to work with name actors, but the problems stay the same until you have to start worrying about territories and distribution - and this is a dispute about controlling distribution.
If I invest, say, $20,000 of my own money in a project, I need to be reasonably confident about making at least some of that money back or I don't get to make another movie. I don't have a patron or rich lover to fund what I do, so... I have to not make consistent losses.
Facing this reality, the main way I make money is through private showings in indie theaters, selling disks direct, and then when the economic potential of the production seems tapped out, sticking it somewhere accessible so at least it is seen by *people*.
That doesn't really work. I don't know what else to do. I have a couple of really fun hard sci-fi ideas I'd love to develop, but the audience is hard to reach and still get paid enough to just cover my costs... Or I can participate in the conventional distribution system and be SURE of making no money.
Unless there's some rich benefactor or wealthy single lady out there *grins* my really very specialist movies have no chance of being made or seen by a wide audience.
Bittorrent breaks the distribution problem, but doesn't help the money problem.
Re:Indie - pendent (Score:4, Interesting)
I second that. We CG people sure don't get to see the kind of money the major production houses flaunt and only have our jobs shipped out of country as ultimate reward. Many would be better off if it wasn't for overly-greedy middlemen ; we might actually see more cultural diversity as well. CG work is gruesome, constant focus work with short deadlines and low salaries for the amount of skill required. If Cinedigm opens an alternate route that turns out to be viable, new life can be breathed into the suffocating US film and animation industries and add some extra fluidity to the economy as a consequence.
This should be an interesting fight.
Re:I don't get it (Score:4, Interesting)
I think Harrison Ford would actually be in complete agreement with you. I recall an interview with him where he was recounting his early career and how he eventually became a big name actor. Basically, in a minor role as a bus boy, he had been pulled aside by a movie exec and told that he didn't have the 'star power' required to make it in Hollywood. The exec cited another popular actor of the era and said that he was easily recognizable as a star, even in a similar minor role. Ford replied something like "I thought the audience was supposed to be seeing a bus boy, not a movie star".
I managed to find part of the interview here:
http://www.biography.com/people/harrison-ford-9298701/videos [biography.com]
Relevant bit starts 40 seconds in, but unfortunately it does not include Ford's rebuttal to the exec.