Piracy Offers Heavy Metal a New Business Model 246
hessian writes "Despite being extensively pirated worldwide, Iron Maiden have managed to put themselves in the £10-20m for 2012. This means that despite the growing popularity of the band on social media, and the extensive and pervasive torrent downloading of the band's music, books and movies, the band is turning a profit. This is in defiance of the past business model, and the idea that piracy is killing music. In fact, piracy seems to be saving music in Iron Maiden's case. One reason for this may be metal itself. It has a fiercely loyal fanbase and a clear brand and identity. The audience identifies with the genre, which stands in contrast to genericized genres. It doggedly maintains its own identity and shuns outsiders. As a result, fans tend to identify more with their music, and place a higher value on purchasing it."
Of course metal bands are doing well... (Score:5, Funny)
They are supported by Satan!
Re:You Are Not Special (Score:4, Funny)
I've noticed that too, but I always assumed that was because Justin Timberlake's fans know how to spell his name.
Re:Maybe, but... (Score:5, Funny)
So had Metallica...and we all know how that turned out for them.
Metallica cut their hair.
Then they went on a rampage against napster.
Then the quality of their music started to suck.
But the biggest problem? They cut their hair.
Rockers have long hair. Anything else is just posing.