A Year After Ban On Loud TV Commercials: Has It Worked? 288
netbuzz writes "It's been a year since the FCC implemented the CALM Act, a law that prohibits broadcasters from blasting TV commercials at volumes louder than the programming. Whether the ban has worked or not depends on who you ask. The FCC notes that formal complaints about overly loud commercials are on the decline in recent months, but those complaints have totaled more than 20,000 over the past year."
Re:Cut the cord (Score:5, Funny)
Oh, you're THAT GUY [theonion.com]!!
Re:No complaints here (Score:5, Funny)
Re:loud quiet loud quiet (Score:4, Funny)
Re:loud quiet loud quiet (Score:4, Funny)
The problem could easily be solved by, instead of regulating the volume levels, regulating that the media companies cannot own the DVR companies.
The DVR companies would then compete on features, one of which being commercial skip. If the commercials are kind enough to make themselves easily identifiable by noticeably higher volume, the commercial skip feature of your typical DVR will be happy to use that data to accurately slice them out.
The war ends with commercials being better integrated with the content, either through product placement or through matching the style of the content they are inserted in.
That is, as long as the DVR producers are ideologically and financially separate from the companies selling the ads....
Re:loud quiet loud quiet (Score:4, Funny)
A DVR?
What do I win?