US Cord Cutters Getting Snubbed From NBC's Olympic Coverage Online

Monoman writes "The Washington Post reports, 'The 2014 Sochi Winter Olympics start tonight. But if you're among the 9 percent of U.S. households who have broadband but don't subscribe to paid television, it will be nearly impossible to (legally) watch the games online this year. ... That's because while NBC is streaming all of the events live online, full access to the livestream will only be available to paying cable subscribers. And thanks to a $4.38 billion exclusive deal NBC struck with the International Olympics Committee (IOC) in 2011 for the privilege of broadcasting the Olympic games in the U.S. through 2020, cord-cutters don't have a lot of options.' Is this a money play by Comcast/NBC to get some subscribers back? Should the FCC step in and require NBC to at least provide a stream of their OTA content?"