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Businesses Music The Almighty Buck Entertainment Apple

Apple Wants To Turn Its Music App Into a One-Stop Shop For Pop Culture (bloomberg.com) 54

Jimmy Iovine, one of the heads of Apple Music, has long expressed desires to make Apple Music "an entire pop cultural experience." The company, he has previously said, will do so partly by including original video content into its music app. Now, in an interview with Bloomberg, he added that the company plans to include original shows and videos with high-profile partners such as director J.J. Abrams and rapper R. Kelly. Iovine adds, from the interview: A music service needs to be more than a bunch of songs and a few playlists. I'm trying to help Apple Music be an overall movement in popular culture, everything from unsigned bands to video. We have a lot of plans. We have the freedom, because it's Apple, to make one show, three shows, see what works, see what doesn't work until it feels good. The article also sheds light on Iovine's personality: Iovine fidgets when he talks. As his mind wanders, he takes his jacket off, then puts it back on. He frequently clutches his legs, contorting himself into a ball. He's a font of ideas with industry contacts to help execute every one of them. He turned to Pharrell Williams and Gwen Stefani for help picking the model for Beats headphones. Some ideas get Iovine into trouble. He's taken meetings with artists and made arrangements to release music without telling anyone in advance, frustrating colleagues. He's persuaded artists to release music exclusively with Apple, frustrating record labels.
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Apple Wants To Turn Its Music App Into a One-Stop Shop For Pop Culture

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  • bloat (Score:5, Insightful)

    by bugs2squash ( 1132591 ) on Thursday April 27, 2017 @10:44AM (#54312755)
    and the app shall grow until it consumes the world, like itunes does
    • I hear ya.

      When I want a music player...I want a music player.

      When I want video or streaming, I used the appropriate app.

      I find with most things in life, the products that try to do all-in-one usually do none of them in a premium fashion.

      I find it is usually best to buy dedicated units for most things, that are each engineered to do one thing and do it right.

    • more dancing on Steve Jobs' grave
    • Wait, he wasn't talking about iTunes? Does Apple have some other end-all-be-all media store/player that isn't iTunes?

      I thought they started down this movie/TV/media road some 15 years ago?

      • It's the Music app on the iPhone and iPad. For the longest time it just played the music you had stored on your device. Then around iOS 8.3 they shoved in the their streaming music and made the app less user friendly. In iOS 9 they redesigned the app so it was a bit better but it still is missing things from before such as replacing the ratings with a heart. The ratings still exist in iTunes though. And if you want to change the volume or skip forward/backward you have to go from the mini-browser view

    • I've stayed away from it. I have iTunes for only 1 reason: to get music videos I must have to play in my car, since my Lumia can't trick the car into thinking that it's an iPod. Otherwise, most of the almost 100 songs I've collected are mp4s downloaded directly from YouTube. And if I wanted a one stop shop, Vevo is the best - although somehow, the option of buying songs from there, available to download to any of your media, has disappeared

    • I was thinking that too. iTunes is what Emacs looks at and thinks "that's just become way too bloated".
  • Apple (Score:5, Insightful)

    by DontBeAMoran ( 4843879 ) on Thursday April 27, 2017 @10:49AM (#54312799)

    The company that used to make good computers.

  • by Anonymous Coward

    Translated:

    iTunes. Now with "original" pop shite, as well as the third party pop shite we've been shovelling you. We have no idea what we are doing, so we'll just keep trying different shite out on you until we get it right. Plus, one of the Apple executives acts like a drug addict in withdrawal.

  • Apple = the Gap (Score:4, Interesting)

    by DogDude ( 805747 ) on Thursday April 27, 2017 @10:59AM (#54312871)
    Apple is about as culturally relevant as The Gap is a good place to find fashionable clothes. Both are bland and dumbed down for the idiot masses.
    • LCD FTW

      • by Archfeld ( 6757 )

        Was thinking more like Hot Topic or Old Navy but the Gap works as well. I've not used apple hardware since high school, when as the designated AV Geek I set up an Apple II in the library and reassured the librarian that the sounds coming out of the disk drive were normal. The rest of the computer lab was using Commodore 64's. I had a TRS-80 color at home, and my dad had a CPM machine from work that we played Zork on. I won't play in Apples walled garden so any music or 'pop culture' will be a mystery to me

  • by thogard ( 43403 )

    You have to get me to stop cussing at the stupid app if you want me to have any respect for anything you do. Sorry but since the skinny guy died, Apple is just following the Apple ][e days without any innovation which will be followed by the impending stock crash followed by the takeover attempts to withdraw the cash and then Apple will be dead and gone forever. Or they could fix their stuff.

  • by Bill Hayden ( 649193 ) on Thursday April 27, 2017 @11:21AM (#54313077) Homepage

    Consumer: Can you please just make your program simply play my music?
    Apple: We're going to do much more than that! It will play and organize your music, sync your phone and ipod, apply iOS updates, manage Apple credentials, sell music, sell videos, sell apps, and install drivers and services. They said it wasn't possible, but in addition, we've made the interface simultaneously so spartan yet so confusing that just knowing how to use it at all will be a mark of pride.

  • I remember reading years ago that in the coming years, the world would transition from an industrial to an information economy. This would have drastic consequences for society. Real power didn't reside with the manufacturers of goods, it would reside with the creators of content, the creators of brands. That's why Sony bought Columbia pictures. The new age would be digital, and the electronics manufacturers needed potato salad to send through the magical digital pipes for us to consume. Now that day is her
  • Netflix is not the walled garden that Apple wants. They produce their own content, sure. But you can use it on virtually any device, provided that you accept the DRM. What plays Apple content? iTunes, iPhones, and Apple TV.

  • It's not done until it can send/receive email.

  • I've never seen the Ideas Font before. :)
  • Being around a thing does not make you that thing, just ask action star Seth Rogen, or chef Guy Fieri.
  • fuck this, fuck that, and good night.

He has not acquired a fortune; the fortune has acquired him. -- Bion

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