Here's something to do if that TV commercial is too loud: complain to the feds, who just might do something about it. From a report: The U.S. Federal Communications Commission on Monday asked for public help to determine whether to update rules to prevent broadcast, cable and satellite providers from sending commercials that are louder than the programming they accompany. "In particular, we invite consumers to tell us their experiences," the agency's media bureau said in a public notice. The action follows an April 13 letter from Representative Anna Eshoo asking FCC Acting Chairwoman Jessica Rosenworcel to look into a reported increase in complaints about loud commercials. Eshoo wrote a 2010 law, known as the CALM Act, or Commercial Advertisement Loudness Mitigation Act, that underpins FCC rules that may be changed. The FCC has never sought to enforce the act, despite receiving thousands of complaints, Eshoo said. A recent press report said complaints to the FCC had increased "sharply," Eshoo wrote. "This worries me a great deal." Eshoo mentioned a March 31 report in Business Insider that said complaints to the FCC for the four-month period from November to February rose 140% compared to the same period a year earlier.

"Jensen Huang, the CEO of Nvidia, the nation's most valuable semiconductor company, with a stock price of $645 a share and a market cap of $400 billion, is out to create the metaverse," writes Time magazine.

Huang defines it as "a virtual world that is a digital twin of ours." Huang credits author Neal Stephenson's Snow Crash, filled with collectives of shared 3-D spaces and virtually enhanced physical spaces that are extensions of the Internet, for conjuring the metaverse. This is already playing out with the massively popular online games like Fortnite and Minecraft, where users create richly imagined virtual worlds. Now the concept is being put to work by Nvidia and others.

Partnering with Nvidia, BMW is using a virtual digital twin of a factory in Regensburg, Germany, to virtually plan new workflows before deploying the changes in real time in their physical factory. The metaverse, says Huang, "is where we will create the future" and transform how the world's biggest industries operate...

Not to make any value judgments about the importance of video games, but do you find it ironic that a company that has its roots in entertainment is now providing vitally important computing power for drug discovery, basic research and reinventing manufacturing?

No, not at all. It's actually the opposite. We always started as a computing company. It just turned out that our first killer app was video games...

How important is the advent and the adaptation of digital twins for manufacturing, business and society at large?

In the future, the digital world or the virtual world will be thousands of times bigger than the physical world. There will be a new New York City. There'll be a new Shanghai. Every single factory and every single building will have a digital twin that will simulate and track the physical version of it. Always. By doing so, engineers and software programmers could simulate new software that will ultimately run in the physical version of the car, the physical version of the robot, the physical version of the airport, the physical version of the building. All of the software that's going to be running in these physical things will be simulated in the digital twin first, and then it will be downloaded into the physical version. And as a result, the product keeps getting better at an exponential rate.

The second thing is, you're going to be able to go in and out of the two worlds through wormholes. We'll go into the virtual world using virtual reality, and the objects in the virtual world, in the digital world, will come into the physical world, using augmented reality. So what's going to happen is pieces of the digital world will be temporarily, or even semipermanently, augmenting our physical world. It's ultimately about the fusion of the virtual world and the physical world.
See also this possibly related story, "Nvidia's newest AI model can transform single images into realistic 3D models."