You can only ever be art (aka good) and a business at the same time by chance and accident. They have fundamentally opposing goals.

Art is meant to resonate with what touches you, and give you new insights into that. Useful when something is vage, and hard to put a finger on. But that necessarily means it is specific, and individual, and might even be hated by some. It is a work of passion, by people that are driven, with own interests.

A business, on the other hand, tries to maximize profit (even though a *surviving* business by definition can't, but that is a story for another time). Which means it tries to appeal as broadely as possible. And whether it is loved by anyone, is completely irrelevant. It just needs to be OK enough to fall for it again. Ideally without making any effort or delivering anything.

So if you want to make a business out of art, you and up with a bland result that is milked to death. It will never stop while it is still liked, even just a bit. It will only end, when has been raped and squeezed and ruined so thoroughly, that not a single lost soul would still fall for it yet another time. (See: Star Wars Christmas Special)
And then when the horrors of how it was killed slowly fade away, and people nostalgically "remember" the good times... it is exhumed, dressed up in a cargo cult fashion... and the flailing corpse is raped some more. Until the arms fall off. This is where we are now.

And in my very frank and direct view (I'm German, after all :), that is so perverse,it should be illegal and criminal.