Janko Roettgers reports for Variety: Sony is launching its 4K movie streaming service called Ultra next month: Consumers will be able to buy movies from the service, and stream to supported Sony 4K TV sets, starting April 4. The new service will offer 4K HDR movies to stream, including extras that have previously been able only on physical discs. Ultra ties into UltraViolet, the cloud locker service backed by Sony. Consumers will be able to upgrade SD and HD quality movies from their UltraViolet cloud locker for $12 to $15, respectively.
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