Last December VidAngel fought three Hollywood studios
in court for the right to stream filtered versions of movies. Now fogez
reports that "they have come up with a new tactic in their attempts to bring filtering choice into the streaming media equation. Instead of leveraging the legal loophole that landed them in court, VidAngel is now going to insert themselves as a filtering proxy for services like Netflix and Amazon." From the Hollywood Reporter:
Its new $7.99 per month service piggybacks on users' streaming accounts. Customers log into the VidAngel app, link it to their other accounts and then filter out the language, nudity and violence in that content to their heart's desire... "Out of the gate we'll be supporting Netflix and Amazon and HBO through Amazon channels," says Harmon, adding that Hulu, iTunes and Vudu will follow... Harmon says it remains to be seen if the studios will fight VidAngel's new platform, but his biggest concern is how Amazon and Netflix will respond. He says his company has reached out to the streamers, and he hopes they'll raise any concerns through conversation instead of litigation... "VidAngel's philosophy is very libertarian," he says. "Let directors create what they want, and let viewers watch how they want in their own home. That kind of philosophy respects the views of both parties."
The original submission
describes the conflict as a "freedom of choice versus Hollywood."