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Music Businesses Technology

We Won't Be Listening To Music in a Decade According To Vinod Khosla (techcrunch.com) 246

In the future, we won't be listening to our favorite bands or artists, we'll be listening to custom made sounds that are tailored to our mood. At least, that's what billionaire venture capitalist Vinod Khosla believes. From a report: "I actually think 10 years from now, you won't be listening to music," is a thing venture capitalist Vinod Khosla said onstage today during a fireside chat at Creative Destruction Lab's second annual Super Session event. Instead, he believes we'll be listening to custom song equivalents that are automatically designed specifically for each individual, and tailored to their brain, their listening preferences and their particular needs.
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We Won't Be Listening To Music in a Decade According To Vinod Khosla

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  • by Nidi62 ( 1525137 ) on Friday June 14, 2019 @01:28PM (#58762096)

    "I actually think 10 years from now, you won't be listening to music," is a thing venture capitalist Vinod Khosla said onstage today during a fireside chat at Creative Destruction Lab's second annual Super Session event.

    In 10 years? They haven't been making music since the 70s! What they call "music" these days is nothing but noise! Now get off my lawn!

    • by phantomfive ( 622387 ) on Friday June 14, 2019 @01:35PM (#58762162) Journal
      What happened in the '70s? Oh right, that's when Beethoven became active. Crazy guy changed everything. Oh, you're talking about the 1970s? What's wrong with you???
      • by meglon ( 1001833 )
        Disco. Disco happened in the 70's, then in 1980 all the "up-and-coming" country "singers" started doing covers of rock and roll songs because people stopped caring if: their wife left them, their pick up truck broke down, their dog died, or a train came through their town. What a horrible time in the annals of human history.
      • I was thinking they haven't been making music since more like the '50s. Just after Bach died.

    • SO when i'm anxious I will hear discordant drones like I'm in Inception or Bladerunner 2049?
      And when I'm edgy, it'll be all psycho jump scare music?

      Or will is go the other way and try to reverse my mood? So like THX1138 I'll be arrested for Music evasion if I don't listen to the right music to correct my aberrant moods.

      Maybe music will become punishment/correctional too. You can serve 5 years in solitary confiment or 6 months of Beegees and Abba.

      Will it develop a self reinforcing psychosis or perpetual ni

    • Re: In 10 years? (Score:2, Informative)

      by Anonymous Coward

      I bet that I will listen to music in 10 years, and also bet I will never listen to this Vinpoop or whatever his name is.

    • by mschaffer ( 97223 ) on Friday June 14, 2019 @02:02PM (#58762386)

      My hope is that in 10 years a cure for Anal Cranial Inversion (ACI) can be found. It's just sad to see someone like Vinod Khosla suffer from this condition.

      • My hope is that in 10 years a cure for Anal Cranial Inversion (ACI) can be found.

        Wow. Anal. Cranial. Inversion. as we say in talk.bizarre, "Band name, rights, mine!"

        "GOOD EVENING MALONES, we are ANAL.. CRANIAL.. INVERSION... from South Central Poland... rot.. in... HELL!" (noise ensues)

    • Re:In 10 years? (Score:5, Informative)

      by Jason Levine ( 196982 ) on Friday June 14, 2019 @02:38PM (#58762694) Homepage

      Actually, the 80's were the pinnacle of music.

      Source: That's when I grew up so it must be an objective fact!

      • Actually, the 80's were the pinnacle of music.

        Source: That's when I grew up so it must be an objective fact!

        Whats the greatest album of the 80s?

        • King Crimson's Discipline, U2's The Joshua Tree, Paul Simon's Graceland and Jane's Addiction's Nothing's Shocking are also acceptable answers.

          • by Bob_Who ( 926234 )

            King Crimson's Discipline, U2's The Joshua Tree, Paul Simon's Graceland and Jane's Addiction's Nothing's Shocking are also acceptable answers.

            Yes. Notable collaborative overlaps here: Eno and Lanois worked with Gabriel & U2 and Fripp/Crismo. Tony Levin payed with Paul Simon, King Crimson, Gabriel. Jane's Addiction is a worthy wild card.

            As I recall, the REM was Rolling Stone's cover for the band of the decade for the 1980's at some point.... which had really bummed me out when you consider the quality of your picks. I'd also like to add the often overlooked XTC and Elvis Costello.

        • Dieterich Buxtehude – Membra Jesu Nostri

          You did mean 1680, right?

      • Not possible. Dark side of the Moon was released in the 70s!
        I have hereby debunked your objective fact with a better fact.

    • "I actually think 10 years from now, you won't be listening to music," is a thing venture capitalist Vinod Khosla said onstage today during a fireside chat at Creative Destruction Lab's second annual Super Session event.

      In 10 years? They haven't been making music since the 70s! What they call "music" these days is nothing but noise! Now get off my lawn!

      70s? I thought 80s and early 90s were good. Since then, though, not so much

      • The Nineties in music was constant playing of the Spice Girls, and everyone declaring that the chart ratings were a joke because Mr Blobby came top.

  • Let me guess, (Score:5, Insightful)

    by Mr. Dollar Ton ( 5495648 ) on Friday June 14, 2019 @01:29PM (#58762106)

    stupid is "investing" into a great startup that will generate the said tunes and is setting up an "exit" by peddling it to even more stupid.

    • If Billionaire Khosla is dumb enough to invest his own money in this, his title will soon be changing: only those with a missing right hemisphere think that art comes from algorithms.
    • But, but... he's a BILLIONAIRE and a VENTURE CAPITALIST, so he must be listened to about everything!

    • I would invest in startup that could cure my tinnitus
      • This is completely off topic, but - a few weeks ago my tinnitus was going off like the Geiger counters in "Chernobyl", and i sniffed - and it paused for a couple of seconds. i sniffed harder and it vanished for a few minutes. your mileage may vary.

  • Seems unlikely (Score:5, Insightful)

    by enigma32 ( 128601 ) on Friday June 14, 2019 @01:32PM (#58762140)

    First of all: They built a "post" around a quote that's less than a single sentence? wtf

    Second:
    Maybe. If he's referring to AI-generated music, I could see that. But it's not going to be something like amorphous patterns that just have a "feel" to them-- part of the reason listening to music is pleasurable is because it is largely recognizable. Unfortunately I don't know which he's referring to because this article is complete crap.
    Of course so is most pop music for quite a while now.

    • Even birds know that much, what's with the guy in the quote?!

    • It could be a thing for a short while, like visualizations - I think I fired up my last vizzie in Winamp about 6 months ago (milkdrops, I think). At least I could mostly synchronize the visualizations with agreeable music. I'm trying to imagine atonal, seemingly random notes generating a visualization. Cue for epilepsy.
  • by al0ha ( 1262684 ) on Friday June 14, 2019 @01:33PM (#58762142) Journal
    Yeah; I don't think so dude. I want to hear music created by real intelligence, not support your effort to cut humanity out of music creation.

    What a [ insert favorite curse phrase here ]
    • by Aighearach ( 97333 ) on Friday June 14, 2019 @02:18PM (#58762498)

      Yeah; I don't think so dude. I want to hear music created by real intelligence, not support your effort to cut humanity out of music creation.

      What a [ insert favorite curse phrase here ]

      It reminds me of the production manager at a company I worked for. He believed in Evolved Music. He didn't just think, "hey, this is what I like, don't judge," instead he insisted that in the future this is what music is going to sound like. He made this music himself. On a keyboard.

      It sounded like mating elephants being disturbed by hippos.

    • I want to hear music created by real intelligence

      If that's what you're after then effectively his prediction was just ahead of its time. Music these days is crafted through a formula. A large part of that formula is mixing irrelevant junk with the familiar, e.g. a forgettable nothing rap with a chorus of a crazy song that doesn't make any sense in the context of the song, ... assuming the song has context in the first place. Or better still just make some noise and then add a https://en.wikipedia.org/wiki/... [wikipedia.org]

  • by Subgenius ( 95662 ) on Friday June 14, 2019 @01:33PM (#58762144) Homepage

    Isn't this the same guy who figured people really don't need access to the coast, but HE does?

    • by chandoni ( 28843 ) on Friday June 14, 2019 @01:45PM (#58762254) Homepage

      We especially won't be able to listen to the Beach Boys.

    • by DRJlaw ( 946416 )

      Isn't this the same guy who figured people really don't need access to the coast, but HE does?

      He's just trying to retcon selling off his music collection to cover the fines [mercurynews.com]:

      Khosla now faces huge fines. In September 2017, the California Coastal Commission began an enforcement action against him. Under a law signed by Gov. Jerry Brown in 2014, the Coastal Commission can fine people who build without permits along the coast or who block public access to beaches up to $11,250 per day - or $4.1 million per year

  • Songs tailored to our mood? So, we won't listen to anything that could expand our thought or emotional universe? Sounds like some kind of dystopian society.
    • The other day I stumbled across Lèpoka, which is a spanish folk metal band with celtic influences. I guarantee that AI is never going to look at anyone's mood and go, "looks like spanish folk metal with celtic influences, I'll whip some of that up". However, that is a super fun band, and I definitely now have a mood which includes it.

      • The other day I stumbled across Lèpoka, which is a spanish folk metal band with celtic influences.

        WELL there's my music for today.

    • Songs tailored to our mood? So, we won't listen to anything that could expand our thought or emotional universe? Sounds like some kind of dystopian society.

      You're starting to catch on.

    • I dunno. Music that's tuned to my brain - sounds like Black Sabbath to me.

  • by RickyShade ( 5419186 ) on Friday June 14, 2019 @01:34PM (#58762152)

    "Instead, he believes we'll be listening to custom song equivalents"

    Y'mean, like, music?

    • That equivalence reminds me of the line from the movie __Dave__. I'm going from memory here...

      "The White House is saying that the President has not suffered a stroke, but rather 'a temporary problem with blood flow in the head'."
  • Comment removed based on user account deletion
  • by dcollins ( 135727 ) on Friday June 14, 2019 @01:56PM (#58762340) Homepage

    Disproof: It's unshareable. A large part of the music experience is the social and identity aspects.

    This is what happens when the hyper-wealthy, cushioned from anyone daring to tell them bad news, get lost in the echo chamber.

    • by Livius ( 318358 )

      This was my first thought. I don't doubt there will be a market for computer-generated personalized processed music-like audio product (much like edible products that are not food in any traditional sense), but listening to music is also something people do together, creating a shared experience that connects people, and even shared heros and inspirations.

  • by edi_guy ( 2225738 ) on Friday June 14, 2019 @01:56PM (#58762348)

    I am going to start working hard to be cool enough to some day, some day be invited to something called "Creative Destruction Lab's Super Session" event.

    Oh, and not for nothing but this Khosla character is the tool who tried to bring down California's public beach access law, for the entire state. He knew about public beach access before he bought the land, but threw a tantrum and when on suing everyone he could think of. (https://en.wikipedia.org/wiki/Vinod_Khosla#Martins_Beach_dispute) including

    Speaking of lawsuits, his venture firm bet badly on ethanol tech and is being sued themselves (http://fortune.com/kior-vinod-khosla-clean-tech/)

    He had some solid credibility as a co-founder of Sun Microsystems, but left after 2 years to get into VC work. I won't fault the guy, his choices have netted him $2.7 billion more than I have. However it seems like he got in early, happened to be on the right team, made out like a bandit, and has coasted on the benefits of compounding interest available to billionaires over the past 30 years. But there is nothing to suggest that he knows anything about anything in 2019

  • And music for every taste. Why should artificially generated sounds take over what already is being accomplished.
  • In 10 years... (Score:5, Insightful)

    by mschaffer ( 97223 ) on Friday June 14, 2019 @01:59PM (#58762368)

    In 10 years I hope we learn not to listen to Vinod Khosla.

  • In 10 years, we won't be listening to what "billionaire venture capitalist Vinod Khosla believes"
  • This is the same asshole who tried to make a public beach his own by buying the land around it and closing easements.

  • by Hankenstein ( 107201 ) on Friday June 14, 2019 @02:03PM (#58762396) Homepage

    Generally I use music to change my mood. How do they or even I know what mood I want to end up in?

  • by jwhyche ( 6192 ) on Friday June 14, 2019 @02:06PM (#58762416) Homepage

    Who is this idiot and why is this important enough to be on the front page? What makes this idiots option something I should pay attention too?

    • He is a propped up tool.
    • Who is this idiot and why is this important enough to be on the front page? What makes this idiots option something I should pay attention too?

      There's quite a complex legitimate answer to your rant:

      a) Slashdot is a news aggregation. What goes on the front page are things submitted by randoms on the internet and put there by other randoms on the internet who are paid to convert submissions to posts.

      b) One should always pay attention to the opinions of others, that way you can learn something. If not about then about the people. If you analyse what was being said with music industry trends you can see we're not that far from that reality already. Th

      • by jwhyche ( 6192 )

        One should always pay attention to the opinions of others

        So, you are saying we should pay attention to every crack pot with an option? Sorry, my time is to valuable for that. I see no reason to waste it listening to the crackpot ravings of some contrail nut, or flat earther. There are some people who's option is not worth listening to, period.

  • People have been listening to music created by others since.... well... there have been other people to listen to. This behavior in humans is many hundreds of thousands of years or possibly even millions of years old (depending on when one agrees that humanity started).

    I think it is safe to say that this behavior is not going anywhere.

  • by GuB-42 ( 2483988 ) on Friday June 14, 2019 @02:11PM (#58762442)

    Also, it completely overlooks the fact that many people listen to music because of the celebrity attached to it. Typically a cute girl/boy, or a tough looking guy.

    Take Justin Bieber for instance, his music is unremarkable, but people loved it or hated it because of the man what he represents. People want celebrities. Just look at animation movies, they recruit famous actors to do the voice acting, just so that there is a familiar name on the poster.

    The closest to the idea of computer generated popular music I can think of would be Hatsune Miku. A computer generated idol with a synthetic voice, the actual artists behind her remaining largely anonymous, they could conceivably be replaced by AIs in the future. But the thing is: Hatsune Miku is more than 10 years old and the idea is still niche. And while she may be virtual, she is still an idol, and she still gets people together in concerts.

    • First of all, I don't really listen to music anymore since about 20 years.
      I have quite an iTunes collection, though, but don't really listen to anything either.
      My CDs I gave to my father.

      The only celebrity I more or less listend to because I considered her hot was Whitney Houston, but that crush ended around 1993 ... or so.

      That said: for 90% of the music I listen, have bought, I have absolutely no clue how the people/band looks like or how their names are. The only exceptions are U2, where I remember Bono,

  • by Anonymous Coward

    4'33" by John Cage.

  • by 110010001000 ( 697113 ) on Friday June 14, 2019 @02:18PM (#58762508) Homepage Journal

    And people wonder why I hate AI Nutters. Nutters are so annoying.

  • Really? (Score:4, Insightful)

    by OneHundredAndTen ( 1523865 ) on Friday June 14, 2019 @02:24PM (#58762564)
    We will not be listening to Bach, Mozart, Beethoven, etc. any longer? Oh, you mean Ariana Grande, Britney Spears, etc. instead? That's not music, and you don't listen to it anyway,
  • by Anonymous Coward

    Previously in my career I've heard otherwise smart people say things about music that are silly in big forums. Most everyone likes music and they know what they like so why wouldn't they feel free to opine on something about music? Google announces that a computer composes Bach sound-alikes that any musician can hear is a trivial ditty that lasts a couple measures, sounding vaguely like a four-part harmony. Visual artists must similarly cringe at computer generated art. Fine arts require human intellige

  • I wonder what he'd be saying if he had no financial interests in the matter.
  • Nothing generated by artificial intelligence will replace Beethoven's "9th Symphony", Bruch's "Scottish Fantasy", Boccherini's "Quintet No.4", any of J. S. Bach's Brandenburg concerti, Bizet's "Carmen", or hundreds of other works that are over 100 years old. Yes, there are also more recent but very durable compositions, including selections from "Cats", "Westside Story", "Oklahoma", the Beetles, Orff, Scott Joplin, Rachmaninoff, etc.

    How much music that was a hit 10 years ago is still being performed today?

  • This was the theme ironically of a completely original song:

    Pink Beetles in a Purple Zeppelin - Arjen Anthony Lucassen

    https://www.youtube.com/watch?... [youtube.com]

  • How is it possible that people can make billions of dollars and yet be so incredibly dense?
    • by gweihir ( 88907 )

      Because capitalism does not reward insight or actual skill. One of its core problems.

    • If you know "how", making money is easy.
      After all they are not working for it ...

      You are working for your money, that is why you don't have much.

  • But I am sure this person wants to sell us something. Best just ignore the used-car salesperson type.

  • we'll be listening to custom made sounds that are tailored to our mood

    This just makes me think of people who love ASMR and just talk about tingles over and over.

  • Human music is estimated to date back almost 40,000 years. I have high confidence it will outlast Vinod.

      Necron69

    • actually that date is of 40,000 year old instruments in europe that were pretty sophisticated and with the arrival of modern humans, so likely more primitive ones existed before. Singing could be hundreds of thousands of years old.

  • Many of the artists and producers I listen to and watch proclaim that the quality of all "good music" is its ability to tap into human emotion. In that context, it's interesting to ponder this guy's suggestion: If an AI could simply read your emotions then poop out a song into your ears, would you then be listening only to "good music?"

    Personally, I think the emotion must come from the artist/performer, which in some cases meshes with listeners' emotions. Such complexity, especially that of learning to like

  • by Rick Schumann ( 4662797 ) on Friday June 14, 2019 @03:28PM (#58763088) Journal
    Honestly, where do some people come up with this crap?
  • This is the kind of statement generally made by people smoking weed in their basement.

    Where did this whole billionaire futurist stoner archetype come from anyhow? Is this Elon Musk's fault?

  • by dskoll ( 99328 )

    "We won't be listening to Vinod Khosla in a Decade, According to Music."

    FTFY.

  • One thing is certain: we won't be listening to Vinod Khosla in a decade. Dude got lucky a couple of times, it's not like he can predict the future.

  • Human produced music won't go away, though its value could be radically reduced. If nothing else, some will always make music themselves - though I think someone transported from 60 years ago to today would be shocked at how few people are actively taught how to read music and sing as children today.

    I have no doubt that the AI part of this prediction will eventually happen. It isn't a new idea and doesn't require much of a futurist to predict. Many have already been working on the basic maths involved. By b

  • ... is listening to this [youtube.com]

  • Comment removed based on user account deletion
  • ... who brought to you lab grown meat and beyond meat and impossible burger. After that they will give you Soylent green.
  • by Eravnrekaree ( 467752 ) on Friday June 14, 2019 @06:41PM (#58764468)

    The mans an idiot. A lot of people listen to music because they are interested in the character that made it. Many people are interested in others than different personalities than themselves. People want to listen to music therefore written by someone else, not designed around their own personality.

    • No it's about who performed it. The vast majority of hits these days are written by a handful of people by a predefined successful formula. And you can tell.

    • The mans an idiot.

      This may be an artifact of "any PR is good PR." We probably wouldn't be talking about this if he had made a normal statement.

      People want to listen to music therefore written by someone else, not designed around their own personality.

      FWIW, I've got a dozen or two channels designed around my personality (personalities?) on Pandora.

  • Information is not knowledge.
    Knowledge is not wisdom.
    Wisdom is not truth.
    Truth is not beauty.
    Beauty is not love.
    Love is not music.
    Music is the best.
    FZ

  • Here's what I think happened. Elon Musk invited Vinod Khosla over. After smoking a bit too many of Elon's giant blunts the two started binge watching Rick and Morty. When they got to the "M. Night Shaym-Aliens!" episode Vinod couldn't help but think the Earth Music that Jerry was listening to was brilliant.

    Link to the Human Music: https://www.youtube.com/watch?... [youtube.com]

  • But forgetting for a moment about the massive number of ways in which he's wrong there's one way he could be right.

    One reason I listen to music isn't for enjoyment, it's to help me focus and eliminate distractions at work.

    For this specific use-case, AI generated instrumental music that is actually responding to active feedback of something about my physiology could actually be pretty effective.

    Or even not generated music, if it could figure out something enough about my current mood and mental state to choo

  • Mr.Khosla is a prominent figure in the valley VC circuit. Anything he says should be taken in that light. He is either funding startups in the custom music business, or he is inviting such proposals for funding.

    Do you have an idea in customized music? This would be the right time to get that pitch deck ready.

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