cashman73 writes "Several sources are reporting that Nielsen is finally going to start measuring online TV viewing. You would think that this is a good idea, since many people are now watching TV programs on the Internet. However, there's a catch: Nielsen's new service will only count viewings of a program with the same number of advertisements as the network TV model. So, this immediately eliminates Hulu, as well as any shows watched via the network's own websites. As a matter of fact, it would currently only include Comcast's XFinity TV service, and TV Everywhere (which, so far, appears to be the equivalent of Duke Nukem Forever for television). So either, (a) everyone will rush out to watch their online TV on Comcast XFinity, so that their viewing counts in the ratings (unlikely), or (b) Hulu and everyone else starts to put more advertisements on their shows (more likely, but would also probably mean the death of Hulu)."