mbone writes "Ever wonder how Jimi Hendrix would cover Lady Gaga? Whether you do or not [I'm guessing not], you may be about to find out. Writing for Wired, Eliot Van Buskirk describes North Carolina's Zenph Sound Innovations, which takes existing recordings of musicians (deceased, for now) and models their 'musical personalities' to create new recordings, apparently to critical acclaim (PDF). The company has raised $10.7 million in funding to pursue their business plan, and hopes to branch out into, among other things, software that would let musicians jam with virtual versions of famous musicians. This work unites music with the very similar trend going on in the movies — Tron 2.0, for example, will clone the young Jeff Bridges. If this goes on, will the major labels and studios actually need musicians and actors? In the future, it could be harder to make money playing guitar with all of the competition from dead or retired artists."