An anonymous reader writes "The BBC reports that ad-supported music service Spotify is bringing strict limits to its service, allowing users ten hours listening time per month and a lifetime total of five plays per track. Rory Cellan-Jones discusses how much their hand was forced by the labels, and how much it was down to their own desire to move more than the current 15% of users to their paid subscriptions. The overwhelming reaction from users seems to be straightforward disappointment at the loss of a service which managed to bridge the commercial radio business model and modern listening habits. As the first response to the announcement said: 'So long Spotify. It was nice knowing you. Guess I'll go back to pirating music again then.'"