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Apple To Start Making TVs? 313

Posted by samzenpus
from the I-want-my-iTV dept.
timothy writes "Apple might want to sell you your next TV,' says this CNN report. Which makes a lot of sense, considering that Apple's razors-and-blades, vertical-marketplace model for iTunes (and the various iDevices) doesn't make as much sense with the world of TV, where your Sony, Samsung, or (egads!) Westinghouse set is just as happy with a Google TV box, or a Roku, or one of many other media devices, as it is with an Apple TV attached."
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Apple To Start Making TVs?

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  • by squiggleslash (241428) on Thursday June 23, 2011 @08:29AM (#36540100) Homepage Journal

    I must have missed the alternate universe where IE was banned in 1999.

    Microsoft wanted to protect its market and decided to do so by using its existing monopoly to control a likely future threat, by developing a web browser in competition with Netscape's and then doing what it could to ensure its browser, and not Netscape, would become standard, in particular using its control over a product it had a monopoly in to promote IE and suppress Netscape.

    This is somewhat different from Apple, who doesn't really have a monopoly in anything deciding to enter a new market so that it can sell its products and services there. Microsoft did the same thing without anti-trust criticism in the form of the X-Box. There's nothing illegal or anti-competitive about that.

    BTW, interesting fact: what got Microsoft so heated up about Netscape was that it was genuinely concerned that the web might become an environment in which an open, or at least not-controlled-by-Microsoft platform for software in the future. If the platform was not under Microsoft's control, then people might very well cease to be tied to Windows.

    And that's exactly what's happened since the anti-trust suit. The move to an entirely web based infrastructure has been slow, but much of the success of Apple in the 21st Centursy has been attributable to the decreasing need to use Windows as the browser becomes the major tool that everyone uses for an increasing percentage of their work (in some cases all of it.) Are we there yet? Obviously not, but when John Carmack releases Doom 7, available for all HTML7 browsers, complaining that the W3C Net3DObjects API sucks the big one, I suspect it'll be largely game over.

    Would that be true if Microsoft hadn't been sued? If Microsoft had been allowed to bury Mozilla the same way it did Netscape? If Apple hadn't bothered with WebKit/KHTML because, frankly, nothing out there of any significance worked in anything other than Trident? Would smartphones still be the unpopular devices of geeks and CEOs?

  • by DynamoJoe (879038) on Thursday June 23, 2011 @08:59AM (#36540324)
    Apple already has a device that handles everything the TV needs without having to deal with the TV's problems (backlight, dead pixels, manufacturing problems/"green-ness", etc). My guess is if Apple is looking in this direction, they're going to sell AppleTV equipment to TV manufacturers for integration into their TVs, not their own Apple-branded flat panels. I seriously doubt Apple will release an Apple TV to compete with the Sonys and Philips And Samsungs out there, but Apple will happily sell those companies a plug-in module that'll increase the value of their TVs and increase the userbase of the iTunes store. Maybe Sony won't bite, but the smaller manufacturers might.

"Indecision is the basis of flexibility" -- button at a Science Fiction convention.