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Television Idle

TV Programmers Seek the Elusive Dog Market 199

Posted by samzenpus
from the what-does-your-fish-read? dept.
HonorPoncaCityDotCom writes "Stanley Coren reports that a number of new television stations are providing programming specifically designed for dogs and while many people report that their dogs completely ignore what is visible on television, with modern resolution and quicker imaging, more dogs have become potential television viewers. The increase in dog viewership is primarily attributed to the way the dog's eye works. The image on a standard television screen is updated 60 times per second and since a human's flicker fusion frequency is only 55 Hz, the image appears continuous and the gradually changing images give us the illusion of movement. However dogs can discern flickers at up to 80 Hz so with the increased availability of high-resolution digital screens that are refreshed at a much higher rate, the images are less likely to appear to be flickering to the canine eye. Presentation factors are also an issue. Dogs are most likely to respond to images that have been captured at the eye level of a dog with a low camera angle where there are moving things like animals or birds. But even if that requirement is fulfilled, most dogs do not watch television because the TV is normally placed at a comfortable eye level for human beings and dogs do tend not to scan upward, and therefore do not notice the TV images. All of which brings us to DogTV, the first cable network to deliver 24-hour programming for dogs that lets you flip on the channel while you go out for the day as your pet is stimulated, entertained and relaxed. 'If the dog wasn't enjoying it, he would find something else to do, like nibble on the end of a sofa,' says veterinarian Ann E. Hohenhaus."
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TV Programmers Seek the Elusive Dog Market

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