
AT&T To Lose 1.1 Million TV Subscribers As DirecTV Continues Nosedive (arstechnica.com) 75
An anonymous reader quotes a report from Ars Technica: AT&T expects to lose about 1.1 million TV customers in the third quarter as it faces pressure from an investment group that says AT&T's increased focus on the TV business was a giant mistake. In an update to shareholders yesterday, AT&T CFO John Stephens "said the company expects an incremental 300,000 to 350,000 premium video losses above the previous quarter's premium video results," according to AT&T. Since that's an incremental increase over the previous quarter's loss, that will amount to a three-month loss of more than 1 million TV customers.
In Q2 2019, AT&T reported a net loss of 778,000 subscribers in the "Premium TV" category, which includes its DirecTV satellite and U-verse wireline TV services. With AT&T expecting to lose that amount of subscribers plus another 300,000 to 350,000, the update to shareholders suggests the Q3 loss in the category will be between 1,078,000 and 1,128,000 subscribers. (An AT&T spokesperson confirmed to Ars that a projected loss of 1,078,000 and 1,128,000 subscribers in Q3 is accurate.) AT&T's update to shareholders attributed the expected loss to "aggressively managing costs with retransmission negotiations, some of which resulted in content provider blackouts; and from limiting promotional pricing." AT&T said it has been "holding a hard line in negotiations" with programmers to control costs, but the resulting blackouts of channels is driving TV subscribers away. What's not included in the projected loss is AT&T TV Now (formerly known as DirecTV Now). "AT&T also lost 168,000 subscribers of DirecTV Now/AT&T TV Now in the second quarter, but it didn't say how that service will fare in the third quarter," the report adds.
In Q2 2019, AT&T reported a net loss of 778,000 subscribers in the "Premium TV" category, which includes its DirecTV satellite and U-verse wireline TV services. With AT&T expecting to lose that amount of subscribers plus another 300,000 to 350,000, the update to shareholders suggests the Q3 loss in the category will be between 1,078,000 and 1,128,000 subscribers. (An AT&T spokesperson confirmed to Ars that a projected loss of 1,078,000 and 1,128,000 subscribers in Q3 is accurate.) AT&T's update to shareholders attributed the expected loss to "aggressively managing costs with retransmission negotiations, some of which resulted in content provider blackouts; and from limiting promotional pricing." AT&T said it has been "holding a hard line in negotiations" with programmers to control costs, but the resulting blackouts of channels is driving TV subscribers away. What's not included in the projected loss is AT&T TV Now (formerly known as DirecTV Now). "AT&T also lost 168,000 subscribers of DirecTV Now/AT&T TV Now in the second quarter, but it didn't say how that service will fare in the third quarter," the report adds.