Most People Now Prefer Shopping Online For Cars Than Shopping In-Person (autoblog.com) 130
According to a survey of 501 people conducted by insurance company Progressive, most people prefer the process of buying a car online than at dealerships. Autoblog reports: Based on the 251 people who completed a transaction entirely online or through a dealer web site, and the 250 who did solely face-to-face business, there are two big takeaways. The first is that online shopping, still a small percentage of overall car sales, is growing rapidly in acceptance and actual transactions. [...] The second takeaway is that millennials are a major part of the online sales growth.
Overall, though, online shoppers expressed more joy with the process than showroom floor shoppers. Compared to 78% of buyers highly satisfied with buying a car online, only 58% of in-person shoppers registered the same pleasure. That carried through to trade-ins and financing as well. Eighty percent of online shoppers were highly satisfied with the trade-in process, versus 57% of dealership visitors; 70% of online shoppers gave the highest marks to the financing process as opposed to 53% of guests asked to "Step into the office" and wait while the salesperson conferred with the finance manager.
Overall, though, online shoppers expressed more joy with the process than showroom floor shoppers. Compared to 78% of buyers highly satisfied with buying a car online, only 58% of in-person shoppers registered the same pleasure. That carried through to trade-ins and financing as well. Eighty percent of online shoppers were highly satisfied with the trade-in process, versus 57% of dealership visitors; 70% of online shoppers gave the highest marks to the financing process as opposed to 53% of guests asked to "Step into the office" and wait while the salesperson conferred with the finance manager.