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NBC, News Corp Join to Create YouTube Clone 126

Brett writes "It's official: NBC Universal and News Corp have announced their plans to create a video sharing site of their own. The joint venture will features both TV and movie shows in full length, including episodes of '24,' 'My Name is Earl,' and movies like 'Borat.' The plan is to also syndicate content on other portals like MSN, MySpace, and Yahoo! It's unclear how YouTube's previous deal with NBC relates to this, but it's clear that the major players are now shunning YouTube."
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NBC, News Corp Join to Create YouTube Clone

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  • If they allow people to mashup their shows and whatnot, you can wave bye-bye to YouTube.
    • Re: (Score:3, Insightful)

      Not necessarily. People will still do it anyway and YouTube has more of a purpose than the mashup of TV shows. Some musicians, rather than posting their videos on their websites, are posting on YouTube and then linking directly to that from their website. There is always a need for a service where literally anyone can post anything, and much of the content is more than music videos set to Battlestar Galactica scenes.
    • by Jeremiah Cornelius ( 137 ) * on Thursday March 22, 2007 @01:45PM (#18447509) Homepage Journal
      B.S.

      It's crap - not community driven. It misunderstands the interest in YouTube.

      YouTube is not popular because people are "snagging free stuff" that they already have on their Tivo, etc. Repackaging the TV is stupid. That is an aspect of YouTube, and the only one that this is a reaction to.

      The Corporations who are driving this "partnership" never even heard of "All your base are belong to us" - let alone understood what it means. The Internet is a social phenomenon, not just a marketing experience.

      People who've destroyed their creative thinking process in the marketing field fail to understand this.
      • Re: (Score:3, Interesting)

        by nanoflower ( 1077145 )
        Of course it's crap. It was a decision made by accountants. They saw the number of viewers that YouTube was getting, and they may even have some preliminary numbers for the TV shows that have ended up on YouTube and they wanted that money for themselves. They think if they set up a site with TV shows they will pull in the viewers and get all of the money for themselves. It might be by using ads or perhaps they want to use the site to sell DVDs and new episodes to viewers that check out the site (instead of
        • If they would actually just put up the episodes, without requiring you to watch advertisements, with just advertisements on the sides, then I think they could catch some of the audience. If they make it easier than going to Youtube, then why shouldn't the people go to their site. If they provide a couple links to buy the DVDs and T-shirts, then i'm sure they'd make a few bucks.
          • by Jaysyn ( 203771 )
            I don't really watch much TV, but doesn't ABC already do this. I could have swore one of my co-workers was watching Heroes or something on break the other day.
            • by CoderJoe ( 97563 )
              Um... Heroes is an NBC show, and yes, NBC has the episodes, broken into pieces, on their site.
          • by DShard ( 159067 )
            The war for web browser video is over. Google knew that. They weren't even competing against it with google video. The TV industry is kidding themselves that it matters.

            Sure, people will go to the site to watch stuff, but not with the same kind of loyal viewership that youtube gets. My _mom_ told me she loved it. It is as ubiquitous as google is for search.

            If they make it easier than going to Youtube...

            Their competition is google. These guys make everything they do relevant and easy. Microsoft can't

      • They think that they can squeeze YouTube out, but since the take down notices, I have not had my YouTube searching impacted at all. I don't spend my day searching for stupid TV shows (that's why I don't watch NBC). There are only a few channels I actually watch, and none of them have shows I watch all the time. TV is going the way of the music industry. They are losing focus on what people want and are following equations to make shows that will make profit. The problem is that people are starting to g
        • ...to bad they can't think that far ahead.

          If they are, they're probably thinking of getting out of the TV business and go into something else, like...petroleum, or sanitary napkins...who knows? Personally, I would think that funeral homes are where it's at. People are just dying to get in. *rimshot*
      • Youtube is pretty crap for TV anyway because it's all cut up into five minute 'parts', the picture quality is awful and their bandwidth can't keep up so it keeps stalling.
    • by MrAnnoyanceToYou ( 654053 ) <dylan@NOsPam.dylanbrams.com> on Thursday March 22, 2007 @01:52PM (#18447659) Homepage Journal
      Um...........

      You really think the people in charge of this little venture know that 'mashup' is a word that sometimes doesn't involve food?

      Be serious. This isn't going to end YouTube. This might cause a little healthy competition. Honestly, I'm kinda disappointed because YouTube isn't clusterf*d with video ads all the time, and this will be. There's little chance you'll get to watch short clips of pieces of the Daily Show. You'll get to watch the entire thing, and commercials will come with. Lame? Yeah, kinda.

      And my bet is their solution will be DRM enhanced. Another little bit of lame.
  • What if you built it and no one came? This sounds like a huge money pit for the folks in Hollywood.
    • by Jeremiah Cornelius ( 137 ) * on Thursday March 22, 2007 @01:55PM (#18447719) Homepage Journal
      Three words:

      GO DOT COM
      • Re: (Score:3, Funny)

        by h2g2bob ( 948006 )
        Ahem:

        blastro.com, blip.tv, bolt.com, dailymotion.com, daum.net, devilducky.com, doubleagent.com, evideoshare.com, evtv1.com, expertvillage.com, flurl.com, g4tv.com, glumbert.com, godtube.com, gofish.com, gorillamask.net, grindtv.com, grouper.com, guba.com, ifilm.com, imeem.com, jibjab.com, jumpcut.com, livedigital.com, livevideo.com, metacafe.com, newgrounds.com, military.com, mypartypost.com, nonstoptv.ru, ouou.com, peekvid.com, pornotube.com, sharkle.com, sho.com, soapbox.msn.com, streetfire.net, superdel
    • by vought ( 160908 ) on Thursday March 22, 2007 @02:00PM (#18447795)
      This will fail miserably.

      -Can't store content for future use.
      -Windows/Explorer ONLY
      -Advertising
      -Crappy format

      And most importantly:

      PEOPLE DON'T SIT AT THE COMPUTER TO WATCH HALF-HOUR SHOWS.

      Apple has this figured out. Why do these people feel the need to reinvent the wheel?*

      *Actually, it's to make themselves feel smart. When this fails - and it will - they can blame filesharing, technology, or some other bugaboo.
      • PEOPLE DON'T SIT AT THE COMPUTER TO WATCH HALF-HOUR SHOWS.


        Buh? I put a TV Tuner in my computer specifically so I could watch shows (half-hour or more) while I'm sitting at my computer, generally while I'm doing other things. That way I don't have to divide my attention between my monitor and a television across the room.
      • by gkhan1 ( 886823 )

        What, are you kidding me? Since you seem to communicate in all caps language, let me explain it to you that way:

        OF COURSE PEOPLE WATCH TV-SHOWS ON THEIR COMPUTER SCREENS!

        I am currently looking at a bittorrent file of the latest Lost episode (that aired last night) and more than 180,000 people have downloaded it. That's just ONE TORRENT in ONE DAY! Most people might not view TV that way, but a helluva lot of people does. This is not an insignificant piece of the market.

      • YES, THEY DO :) (Score:3, Informative)

        by pavon ( 30274 )

        PEOPLE DON'T SIT AT THE COMPUTER TO WATCH HALF-HOUR SHOWS.

        Full-length shows constantly being posted to YouTube, and have a large number of visitors. The shows made available at the networks website have also had a very large number of visitors despite technical difficulties. People don't prefer to watch 40 minute or even 20 minute shows on their computer, but if they missed an episode of $FAVORITE_SHOW, being able to catch it online is the next best thing (until IP-TV becomes mainstream).

        As slashdoters hav

      • by Dan541 ( 1032000 )
        Ive watched half hour shows at my computer but nothing beats a couch and tv
      • This will fail miserably.

        -Can't store content for future use.
        -Windows/Explorer ONLY
        -Advertising
        -Crappy format

        No wireless, less space than a nomad. Lame.

        Face it, Slashdot is crap at predicting the market.
      • by GWBasic ( 900357 )

        PEOPLE DON'T SIT AT THE COMPUTER TO WATCH HALF-HOUR SHOWS.

        I've been watching internet video on my TV for years. About a year ago, NBC (or ABC?) canceled "The Book of Daniel" and put a few of the remaining episodes on their web site, Ad-free. I plugged my laptop into my TV and enjoyed them from my couch.

        It's getting easier: My Nintendo Wii has a web browser that works with YouTube. There's a 50% chance that it'll be reliable once Netflix's Flash-based service comes online!

    • You just have to... Go the distance.
    • ...claiming that casual piracy like YouTube is the root of the problem.
  • Have they squatted the name wedontgetit.tv yet?

    While they're at it, maybe they should develop their own web search engine too. Oh, and a portal! And some dancing hamsters! Everyone loves the dancing hamsters!

    • Re: (Score:3, Insightful)

      by Anonymous Coward
      No, it's ironically the Internet articles that don't get it. The company not only didn't refer to it as a competitor to youtube but actually played down such comparisons. I think this is brilliant if you think of it from the perspective of the thing itself, and not pretending that it's competing with something that is inherently different.
    • by elrous0 ( 869638 ) *
      Who says the old farts at NBC aren't hip with the kids? They're totally down the the Jim Croce and Dan Folgelberg music that the kids are into these days!
  • Displace YouTube? (Score:3, Insightful)

    by mymaxx ( 924704 ) on Thursday March 22, 2007 @01:42PM (#18447441)
    I just don't think NBC is going to be able to displace YouTube for the homemade videos. They'll probably get people to come and watch their shows though.
    • I would definitely watch TV shows on this. The big difference is that on the couch there's not much time to do a lot while commercials are on. If it's on the web, I can alt-tab and read slashdot or fark. Good times.
  • what about a GodTube [godtube.com] clone?
    not laughed so much in hours
  • by Anonymous Coward
    Oh yeah? Well I'll create my own YouTube! With blackjack! And hookers! In fact, forget the YouTube!
  • great... (Score:3, Interesting)

    by kennedy ( 18142 ) on Thursday March 22, 2007 @01:45PM (#18447521) Homepage
    but what will it cost to view the content? i mean it seems to me that one of the largest draws to youtube is that it's free and good for a quick time waster/video fix. remove the free aspect, and youtube would have been just another failed web start up. anyway i highly doubt news corp and/or nbc would be open to simply giving away viewings to movies. NBC is already dabbling with free tv shows online (the only example that comes to mind is Heroes - you can catch that on nbc.com for free [they advertise it with each episode of heroes on the tube).

    • by CoderJoe ( 97563 )
      apparently, based on an ad I had seen recently, NBC has put all of the episodes of "Andy Barker" or "Raines" on NBC.com for viewing AFTER THE FIRST EPISODE HAS AIRED.
  • by Anonymous Coward
    ..do they mean web ads, or ads in the show (like traditional commercials)? In my mind, there is a big difference, especially considering that if they were commercials the service would probably try to keep people from skipping them.
  • Seriously, I'm amazed that these parties would even be caught in the same room together. I've been to industry meetings (different industry) where many of the major players get together. All such meetings are preceeded by a highly-paid attorney telling us exactly what we can and cannot talk about. Even if we just heard the same lecture 2 hours ago.
  • I have a question (Score:5, Interesting)

    by stratjakt ( 596332 ) on Thursday March 22, 2007 @01:46PM (#18447539) Journal
    Is any video sharing site to be labelled a youtube clone?

    Just like newbies to the intarweb would think that Yahoo is a "google clone"?

    Is this a "Apple invented the computer, mp3 player, and are currently inventing the phone right now and we cant wait" type of a deal?

    I just remember seeing video on the internet pre-youtube.
    • No, only crappy sites can be YouTube or YouTube clones. :p

      (I'll let you know what good ones are called when one shows up.)
    • by Panseh ( 1072370 )
      There may have been sites like Youtube in the past, but none have been as entrenched in internet culture. Newbies can talk about Yahoo being a "google clone" and it would be incorrect, but this NBC/News Corp project is a future endeavor, and it is plain to see who their main competition is. They plan to take a shot putting their own networks' content using the medium that Youtube has popularized.
      • and it is plain to see who their main competition is.

        uh... iTunes? iFilm maybe? Definitely isn't youtube, as this is a site for disributing the kind of content youtube doesn't even allow, rather than a bunch of home made americas funniest home videos meets public access like youtube is.
  • by Anonymous Coward
    How can this be described as cloning YouTube when we all know good and well that none of the content will be created by the proverbial "You"?
  • by shawn443 ( 882648 ) on Thursday March 22, 2007 @01:48PM (#18447587)
    How is this bad? This is natural. I did not expect gootube to be the end all for online video. I doubt google expected a monopoly position either. We are only seeing natural competition within this type of service.
  • If the media conglomerates are going to create a source of truly free content, then more power to them. But I won't be holding my breath.
  • by MobyDisk ( 75490 ) on Thursday March 22, 2007 @01:55PM (#18447731) Homepage
    I hope it is better than NBC's Video Rewind site which lets you view previous episodes of their shows [nbc.com]. It is so glitchy that it is probably easier for an end-user to install BitTorrent, find a site, and download it. They use Flash video, so you get postage-stamp size video. They divide it into 6 sections and run short commercials in-between -- shorter than network TV commercials, which would be nice... except that half the time it gets stuck and doesn't move on to the next section. Then if you try to seek it displays another commercial. And it plays the video before it is buffered so you have to pause/play it manually and guesstimate when it is safe. Then of course, if you mis-click, or the playback glitches, you seek and get an ad and have to start over. It took me 2 hours to watch a 1 hour episodeof Lost.

    To top it off, it crashed when I exit the browser (Safari) which is sad since I can spent hours watching videos on YouTube without it crashing.

    Why can't they just stream an .MP4 file? It's a standard, cross-platform format that every OS has a player for. Sheesh.
    • Re: (Score:2, Interesting)

      About two months ago I would've agreed with you about the NBC Video Rewind. However they've really improved it over the last few weeks. Video quality is better than youTube and I haven't had it skip once on the 14.99 a month dsl package that I watch from.

      I will give you points for accuracy about what it used to be. I tried watching it after hours on the work T1 line about 2 months ago and the video halted, audio got out of synch with the video and a lot of times the video wouldn't come back after the
    • It took me 2 hours to watch a 1 hour episodeof Lost.

      Might I suggest instead, taking merely half an hour to watch a half-hour episode of something similar but independent?

      www.thehousebetween.com [thehousebetween.com]

      No ads, no lag, no copyright infringement. Just free entertainment for sci-fi hungry folks like us.
      • Meh, if I can't even get a simple MPEG or AVI that I can watch on my HTPC, it's not worth my time...
    • Over the past couple of weeks I watched every episode of heroes on their site. The first time I tried it I had a lot of trouble getting the video started. Since then I have had problems at one part in one of the videos.

      The fullscreen mode also works pretty well, although since the videos are widescreen shows encoded in fullscreen format widescreen monitors have a black border all the way around the video.

      Fox's video streaming service requires an exe installation. Their shows are in higher quality than NBCs
    • Re: (Score:2, Funny)

      Of course it's going to be lagged if you're waiting for Lost on NBC.com, Lost is an ABC show.
    • by Mex ( 191941 )
      Add to that the fact that it doesn't display anywhere outside the USA, and you got a loser of a web app.
  • As someone who doesn't have or watch TV (except downloaded shows), I really hope this comes to fruition. I don't care about ads or commercials at this time -- being able to watch legitimate, high-quality shows and movies will be a blessing. I'll be waiting patiently!
  • A predictable step (Score:3, Interesting)

    by BlueCoder ( 223005 ) on Thursday March 22, 2007 @02:01PM (#18447817)
    Youtube was ahead of it's time. It was inevitable that the media conglomerates would try to role their own. They will find out exactly how expensive and difficult it is to do this type of site and predictably the small players and producers will eventually go with Youtube and then the major ones will crumble one by one as they strike amicable deals due to customer demand for a single site.
    • But if they could get their act together and all the major media companies get togeather to form a central site for play on demand from their entire catalog in high quality, full screen format...that would not be a youtube clone, but it would be cool.
  • by themushroom ( 197365 ) on Thursday March 22, 2007 @02:02PM (#18447839) Homepage
    ...join 'em.

    Hey, I think it's great that NBC would want to get into the video offerings business. Reason why people post copyrighted material to YouTube is so it will be available. NBC has already been making overtures in that direction with some of their shows (like the standup routines from 'Last Comic Standing' S5) and Fox has performances from 'American Idol' on their site, ergo you don't have to go to find a Torrent or browse YouTube et aliis to see what you missed.

    And for that reason, NBC's assimilating seems a smarter move than Viacom's bitching, IMHO.
    • ...browse YouTube et aliis to see what you missed.

      Not to be pedantic, but the proper declination of the plural form of et al. would be et alii,(masculine), et aliae(feminine), or et alia(neuter).
    • I also like how NBC has put all of Heroes online. Through their website I watched basically all of the episodes. If they didn't put them online I wouldn't be watching the series right now since I missed the first 8 episodes when they aired and then finally decided to start watching it. Yes there are ads, about 6 15 second clips total. I know some people can't stand any ads at all but I can put up with these adds. There isn't enough time to get up and get a snack or use the bathroom before the ad is ove
  • ...will it be called CrapTube?
  • who (Score:1, Offtopic)

    Who actually watches 45 minute TV shows in a 3inch box on their monitor?
    • Re:who (Score:4, Interesting)

      by AresTheImpaler ( 570208 ) on Thursday March 22, 2007 @02:25PM (#18448203)
      I do.. sometimes.. :( leave me alone..
      a tv tunner card + coding session (or web browsing) = happy me
      I just resize the video and put it on the bottom right corner.
      • I think it's safe to say you're a member of a very small minority. :)
        • by Nykon ( 304003 )
          Actually I'd say it's a MUCH bigger sub group then you think. The majority of college kids rely on their PC as their only form of watching TV, movies,etc. Now they don't make up 25% of the martet. But they are a big chunk of the demographic using such services. How they use them is in said 3" box on their monitors ;-)
          • No, how they use them is with BitTorrent. :) After all, why watch a low-quality 3" box in your browser when you can just download HD-quality H.264-encoded copies?
    • by afidel ( 530433 )
      I do, except they are nice full screen (even HD) videos. Ah the wonders of bittorrent. I generally watch shows that aren't available in my market (like TopGear) but I've been known to watch a missed episode of Battlestar Galactica to catch up. There's no reason that the media providers can't use a bittorrent like interface with a big initial seed from their servers to provide full resolution content.
    • by antdude ( 79039 )
      People without TVs. :)
    • by Oniko ( 865215 )
      College students. Seriously, I'm not gonna pay $$$$ a semester, plus the cost of the box, for the glitchy TV service our campus gets when I can download TV shows for free. Plus, I can watch what I want (including older stuff), when I want. All the benefits of tivo, for free, and I can surf the internet while watching Law & Order. Sounds perfect. ^_^
    • Myself and all my friends. But sometimes I maximize the window.
  • ...until someone posts these new NBC videos over on YouTube.... I hear NBC will call their site NoobTube.
    • by vought ( 160908 )
      Nah. I heard someone refer to it as "Colon".

      "Colon?" I asked.

      Yeah - it's gonna be Poo-tube!
  • That's funny (Score:5, Insightful)

    by Z0mb1eman ( 629653 ) on Thursday March 22, 2007 @02:14PM (#18448023) Homepage
    Almost every discussion about music, movies or TV shows here has countless replies saying "But the industry doesn't GET IT, man!! Their business model is OUTDATED!! If they gave me this content for cheap with no DRM I wouldn't have to pirate it!!"

    So here comes an announcement that they'll be putting content online for FREE - and they'll be the ones making the money from the ads, not youtube, which seems only fair to me - and again I see replies of "but the industry doesn't GET IT!!". I think that's kinda funny.

    This site could go either way, but to me it's the first indication that they might be starting to "get it".
    • Well (Score:3, Interesting)

      by unity100 ( 970058 )
      people are yelling like this, because they are still not believing it is actually happening.

      neither am i.

      ill only believe it when i see it.
    • by getting you mean entering their perverted(In the other meaning) minds?
    • Emphasis on "might" -- TFA doesn't mention DRM one way or another, but a proprietary DRM-enabled browser plug-in to view the content (probably only available for Windows Vista) would not surprise me. The advertiser-supported free-as-in-beer part is nice, but it's not exactly a new business model for the TV industry.
      • Absolutely. They could screw this up big time - which is why I said it could go either way. But the only reason to assume they'll screw it up is past experience and conjecture, not anything I read in the article.

        What the article promises still sounds better and more reasonable than anything I remember the media industry promising in the past. Whether they deliver it or not, the article itself (again, without preconceived opinions and assumptions) still sounds like an ackowledgement of what the Slashdot c
    • Re: (Score:2, Insightful)

      by daigu ( 111684 )
      If I am interested in particular show and I know where it is available, then its one thing to "get it".

      However, the real trick of "getting it" is making it available as part of an aggregate service so people can look for topics - sailing, science fiction or whatever without having to think of all the different shows and providers that have something you might be interested in. Sure, you can go to the New York Times site. You can aggregate sites you are typically interested in using an RSS feed. But a big pi
    • Very few people watch youtube as a substitute for TV, which is the basic assumption of the new site's business model. Why should people watch TV on a relatively small video window when TVs are cheap which handle full-screen full motion video content and cable service (or a pair of rabbit ears) isn't that expensive?

      People watch youtube for user-created content, which may be their own videos, content derivative from TV shows and modified into something funnier than the original, or a mixture of the two. Or
  • Note to NBC and News Corp: it's not a YouTube clone unless you deliver the goods in an easily viewed format (such as Flash) and with no DRM.

    I'm pessimistically expecting Windoze Media with lotsa DRM.
  • A few months to one year from now, on /.:

    NBC Gives Up On YouTube Clone
    • by apexcp ( 931320 )
      i can see where this is going, too. knowing slashdot, that will be the headline the day it goes live.
  • Now YouTube can dump all that network junk and free up some disk space.
  • it's clear to me that the proof readers are shunning now this article.
  • I mean, honestly, are they?

    To me, it would make a LOT more buisness sensefor these major companies to strike up a deal where full-length shows and such are allowed on their website, however a certain number of links on the main page must go to things from their channels.

    It's the best form of advertising; people being able to "try" a "full version" of your product.

    For all the degrees and everything that are required for a marketing person high on the chain, they sure are fucking stupid.
  • if you are embracing the internet revolution, do it just right.
  • has 24 and other full fox shows online with LESS ADS then on TV.
  • Here's the problem. NBC and NewsCorp makes a site. Disney makes a site. Viacom makes a site. Everybody and their brother makes a site. Now, you have a dozen different video sites all making sure that no one else downloads their videos anywhere else. If you want a SNL video, you go to one site. If you want a Daily Show video, it's another site. Download a Pixar clip, another site. That was the big advantage of YouTube. It wasn't like these clips weren't already on the Web. It was the fact you only had to go
  • Are they going to grace those of us with IPs outside of the US with the ability to watch said content? I'd bet not (even though I live 45min. north of the US and watch all its TV).

    In that case, back to YouTube!
    • by British ( 51765 )
      Considering the BBC locks anybody outside of the UK out of their online TV content, I'm going to have to say no. I know, television licenses,etc. But that's where the magic of BitTorrent comes in!
    • Exactly what I was wondering. I mean, we do buy trucks and soap and all kinds of advertisy things up here. I found a tv site from Sweden that let me watch all the Eurovision entries (shuddup!)and interviews with bands (in English) going back about 15 years. Good Karma for them, good music for me and probably a cd purchase. NBC? Well I hope it turns out well, but I have my doubts.
  • Am I the only one who sees a trend here? With the soon-to-be SpiralFrog and QTrax services, the internet is heading towards an ad-supported future. This can be good in that the consumer doesn't pay for the content, and more things become available to everyday internet users. The downside is that we now have all these annoying ads stuck in our face wherever we go.
    IMHO, I think the ad-supported free-ness is better than the clean-paged "premium-membership" ventures out there.
    • Nah... I simply think these people haven't learned from history yet. The "dot com" boom era was chock-full of business plans revolving around money that would supposedly come from advertisers. (Remember all those free dial-up services and free email services? Remember the services that promised to pay you to surf, as long as you kept some little advertising bar running at the bottom of your screen?) Yeah... pretty much all gone now.

      There is only so much advertising that has any effectiveness on the Int
      • Same as forever. Ads built media, newspapers,radio,TV and Google. It is not direct competition for youtube. But content providers creating thier own sites will prevent youtube from growing beyond funny home videos.
  • The folks who are really happy today are Akamai, Limelight Networks and Equinix, who supply content distribution network (CDN) and video peering services for NBC/Universal and MySpace. Lots and lots more big video files will be moving to anf from through their networks.
  • How does this new video venture make the following statement clear: "...the major players are shunning now YouTube."?
  • Yoda say (Score:1, Funny)

    by cheftw ( 996831 )
    The major players are shunning now YouTube. Google perhaps a bad descision has made? NBC we are, syntax unnecessary is.
  • Comment removed based on user account deletion
  • The whole point of youtube is YOU!

    it isn't run by big media.

    NBC and Alien mothership NewsCorp just don't understand the point of it.

You are always doing something marginal when the boss drops by your desk.

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