Netflix Makes It Easy To Reach a Human 277
msblack writes "In a move that goes against the prevailing trends of outsourcing and non-interactive customer support, Netflix has forsaken e-mail as a means of resolving customer problems. According to the NYTimes article, Netflix set up a call center in Portland OR, shunning other popular US call center cities (because Portland natives were perceived to sound friendlier) or off-shoring. 'It's very interesting and counter to everything anybody else is doing,' said Tom Adams, a market researcher in Carmel, California. 'Everyone else is making it almost impossible to find a human.'"
Call center in Oregon... (Score:3, Informative)
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Cheers!
Re:Call center in Oregon... (Score:4, Insightful)
Mod parent up, I totally understand this problem. Why on earth companies that cater to a predominantly English speaking country off-shore their support to ESL countries where the people that can read & speak English DO NOT understand the vernacular, expressions, idioms and vocal inflexions are driving me nuts. How many companies do I have to put on a list to avoid because I just couldn't understand the person on the other end of the phone because:
1. They are ESL
2. They are reading exclusively from a script
3. The connection is so bad it sounds like we're both under water.
Just like if I were in France, I would expect a French speaking CSR...
Re:Call center in Oregon... (Score:5, Insightful)
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I think you mean "off-shoring." Outsourcing is just when you pay a consultant or another company to handle some part of your business. Could still be in the same country. Offshoring is when you either hire employees overseas or outsource to another company overseas. Although I suppose it doesn't necessarily have to be "overseas." It could be on the same continent, I suppose.
Or do you really hate outsourcing to the very core of your being?
-matthew
Re:Call center in Oregon... (Score:4, Insightful)
Another point to Netflix: (Score:5, Interesting)
Another thing they did recently
I was really surprised. Most companies I would have expected to just bump me up one level of service (to the 4-at-a-time plan or something) while keeping me at the same price level, making me call them up to downgrade to my old level of service in order to save money. They didn't; they just dropped the price, and I didn't have to do a thing.
It's a little ridiculous that I get surprised by a company doing what ought to be the right and obvious thing, but that's how things work these days. Anyway, kudos to Netflix and whoever is in charge there. Hope they can keep it up.
Re:Another point to Netflix: (Score:4, Informative)
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Re:Call center in Oregon... (Score:4, Insightful)
Or you can try ordering a 'pie' from a pizza place in Valdosta, GA.
I daresay that these companies can hire better employees, improve connection of the call and still come out ahead if they outsource. It's the implementation that is at fault - not the principle.
Cheers!
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In all of the times I've called customer support (both domestic centers and outsourced) I've never had anyone not understand what I was saying. I've had more difficulty understanding them.
And while it's great for you that you happened to learn English as your first language, that doesn't automatically mean that we can assume the entire nation of India speaks perfectly fluent English. It's only common sense to
Re:Call center in Oregon... (Score:5, Insightful)
Additionally, whether you learn a language as a first language or a second language is irrelevant to your skills in that language. I am better at understanding and communicating in my fifth language (Hindi) than several native speakers of the same due to better communication skills. When you learn a language is not so important as linguistic and communicative abilities.
Cheers!
Re:Call center in Oregon... (Score:4, Informative)
Southern accents have never been an issue for me either, but more often than not Indian accents are. The problem is that the Indian accent is so think it IS unintelligible. I don't think you're a good judge of that because you were raised in India and were exposed to it growing up. Most people in the US aren't exposed to thick Indian accents on English speech, and for us it IS very hard to understand.
Even some of the Indians I've worked with I've had to really concentrate to work through the accent. Others have had less of an accent, probably because they've been here for quite a while.
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Southern accents have never been an issue for me either, but more often than not Indian accents are. The problem is that the Indian accent is so think it IS unintelligible. I don't think you're a good judge of that because you were raised in India and were exposed to it growing up. Most people in the US aren't exposed to thick Indian accents on English speech, and for us it IS very hard to understand
That was my point. It is not a question of whether an accent is unintelligible, but whether it is unintelligible to YOU. I know a lot of americans that had an incredibly hard time communicating with black people since he had never really been exposed to ebonics much. Look at your local drive through. The people working there are some of the worst people to hire for a job where communication is important since it consists of people willing to work for their low wages and that invariably constitutes predomin
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WHat is interesting is that you hear about NY accents, SOuthern accents, British accents, Australian accents, Scottish accents, Irish accents, Midwest Twangs, and many many more- except for the West Coast. What's a Pacific Northwest accent? Or a California accent sound like? Just one of those things I've noticed...
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I've worked with several people from India and their English was quite good and their grammar was impeccable. (better than mine at times) But basic turns of phrase, jargon, acronyms, and slang would leave them confused.
They, like most people, can learn to adapt to those kinds of things over time. Of course the people I worked with were either immigrants or here on student visas. So they were in the c
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Your response is pretty dodgy (Score:2)
You said "That should not have a bearing on the issue. Although I am from India (and ESL country)english was the first language I learnt."
Then you're not ESL, are you?
On the other hand, you didn't capitalize "english". I don't know what to make of that.
And on the gripping hand, you said "learnt" which is almost certainly a UK idiom, even tho used over here once in a while.
None of what you said has much at all to do with his primary big picture complaint, that offshoring to ESL countr
Re:Your response is pretty dodgy (Score:4, Interesting)
You said "That should not have a bearing on the issue. Although I am from India (and ESL country)english was the first language I learnt."
Then you're not ESL, are you?
Next time, try answering his hig picture complaint.
Cheers!
Re:Call center in Oregon... (Score:5, Interesting)
I am not denying the limitations and to put it in less diplomatic terms, Indian call centers are crappy. But I am fairly sure that the source of the problem is not the fact that it is Indian, but rather the fact that the companies are cutting costs to the point where the quality of service is atrocious. If they spent a bit more money, they could hire better employees and have more stable and clear connections to India. The companies provide us with the least level of quality that we will put up with, so some of the blame lies with us for not complaining or objecing to their service.
I ntoday's society I find a lot of people clubbing their objection to outsourcing and the quality of service to strengthen their argument against the low quality call centers in India. I think these are separate issues. I will accept that it would be easier for me to bitch about Indian call centers. If you do it, people might misconstrue it as an argument against outsourcing or xenophobia. If I do it, they take my argument at face value.
Cheers!
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I disagree; the reason for offshoring is to cut costs. By definition,
Re:Call center in Oregon... (Score:5, Interesting)
Any company intending to set up a call centre needs to make the following decisions
1) Do I employ people who understand the business we're engaged in or the cheapest person we can find.
2) Do we allow the staff to use their own initative when speaking to the customers and rely on their knowledge of the businesss or do with give the cheapest people we could find a script
3) Do allow our staff to take as long as is necessary, including time after the call has finished ( to update records of conversation, make enquiries etc ) to resolve the problem or do we assume that all problems can be fixed in 2.35 minutes and 10 seconds is plenty of time to get ready for the next call
4) Do we reward those staff who help our customers most and learn from their techniques or do we reward those staff who have the most calls
5) Do we expose our staff to the other departments in our business so they gain an understanding of them and build relationships with people there who can sort out customers problems or do we keep them locked in a basement and communicate to them in barked commands
6) Do we allow our staff the leeway to take decisions as to how to deal with a problem and provide a good resolution for the customer or do we encourage them to concede no ground, admit no failure and re-route the call to random departments or drop it when the heat goes up
Those places which make the right decisions may cost more to run but from a customers point of view are vastly preferable to deal with. Since a call centre is now probably my only exposure to any particular company ( apart from the actual service or whatever they're providing me ) then the performance of that call centre is a very important factor in choosing where to do business. It's nice that people are finally starting to realise that.
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This is actually much less of a problem than you would imagine. I worked in a call center for a while doing internet tech support for the evilest of the evil. I talked to people all over the country, and we RARELY had problems understanding each other. The biggest obstacle was communicating specific letters. I'm from Ky, so there is a slight drawl in my speech, so usually letters had to be stated as "A as in Apple", "B as in Boy", etc.
Just trying to say that differences DO exist. And not any less severe than the difference between American and Indian english. I know people who walk around with books that claim to cover common phrases and words, regardless, training these agents (if they're smart) shouldn't be hard I'd assume.
I'm sure your English is above par, if not excellent. I can already see you use it in the written form better than some people I know. But try staffing a call center in the Philippines with 800 people that speak it as well as you do. Even if you could, the problem he complained about was not that they didn't understand English, it's that they don't comprehend the inflection, the expressions, or the more common English phrases.
Pay them 60% of what you would pay the average American employee and you'll find enough brilliant students picking this up part time. I got an informal offer I was in high school to staff and manage a call center f
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And it could eventually be a trend... (Score:2)
In the end, putting customers first can work as a business strategy, but only when customers aren't focused on the "lowest-price-at-any-cost" model. And at some point, people start realizing that it isn't worth it to buy t
Phew... (Score:5, Funny)
Cheers!
Re:Phew... (Score:5, Funny)
The other time I had fun was when I got this rep (don't remember what it was for) who put me on hold, but forgot to mute and I heard him talking to his buddies in Hindi. I went ahead and asked him if he was talking in Hindi and he panicked and said in his strongest Indian accent, "No sir, that must have been some disturbance on the line. We are located in Washington". I still find it funny that he felt the need to tell me where their call center was
Cheers!
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Re:Phew... (Score:4, Interesting)
Cheers!
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I can still know there's someone talking to me in real-time, I don't have to be anal-retentive about listening for the response since I have a good minute or two window to notice a response instead of a few seconds. No accent or hearing issues going either way, communicating tags and ID numbers is cake. And simple and easy referencing of previous sessions, just cut and paste. Plus, you don't need to occupy
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Cheers!
Why not both? (Score:5, Insightful)
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Sprint only has it BEFORE you buy... once you are in, you have to call/email. Email works very nicely though with turnarounds generally less than 36 hrs. Plus the guys answering emails seem to be a wee bit more knowledgeable than phone reps. This is just my experience though.
Cheers!
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I usually manage to send them email through the website since they can send it to the right people based on the classfication, but I think I have also used ecare1@cc.sprintpcs.com and ecare@cc.sprintpcs.com
This is how I go about it:
Login to your Sprint acct -> Support -> Email customer care on the right ->Ask inane question-> use mailform
Cheers!
--
Vig
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If you use Sprint, use the email support!
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I've had no problem with Netflix in this regard. Here is an example dialog: Me:
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What's sad is that they've been doing this for a while (so have many other companies) but Netflix gets a story in the Times.
-sirket
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Generally, you're correct, email can be more efficient. Yet how much electronic correspondence (email, web or usenet posts, etc.) have you read that was written well enough so as to be complete and clear or otherwise void of ambiguity? Most email I read consists of a malformed sentence or two that leaves me shaking my head wondering w
Good news! (Score:5, Insightful)
Peter.
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We just finished Deadwood Season 3
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Wow, cool... um, can I have my email back? (Score:5, Insightful)
DVDs by mail isn't such a big hairy deal that I need to jump on the phone and hold for who knows how long to express that I never got a disc that was sent when I can just shoot off an email saying "It's been a week, the disc you sent never got here, could you try again?" and forget about it.
(Partial disclosure: I am not a Netflix subscriber, but of another DVD-by-mail rental company (Full disclosure: Greencine) and never had any problems using e-mail only, although I think they've got an 1-800 number, too.)
Re:Wow, cool... um, can I have my email back? (Score:5, Informative)
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I used Netflix for a few years, and in the winter when the discs were being delivered in subzero weather they would crack a LOT. I just reported the disc bad, told them to ship another, and shipped the broken one back. Fast and easier than either email or phone.
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Netflix has a button on their website where you tell it which video you have "out" that never reached you. It takes them about another day to get you another one (depending on where you're at in relation to the warehou
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Yet another way Netflix is superior to Blockbuster (Score:5, Informative)
But a few months ago, I decided to get back into it. At the time, I decided to try out both Blockbuster and Netflix at the same time, just to see how they stacked up. In the end, there was no comparison. Blockbuster's only advantage was their store exchange feature (where you can return your rental in a store and pick out a new DVD from the store). But it was completely outweighed by the terrible quality of every other aspect of their service.
Blockbuster was SLOW. Netflix, for me has a two day turnaround--I drop a DVD in the mail and 2 days later a new one. Blockbuster's turnaround was several days at best, much longer at worst.
Blockbuster's queue system is weak. It's nowhere nearly as sophisticated as Netflix's. Moving things around in Blockbuster's queue is a pain and it lacks features like getting a summary of the movie just by hovering your cursor over it and dragging-and-dropping movies to change their order.
Blockbuster's selection is a JOKE compared to Netflix. This is especially important to me as an indie film fan.
Blockbuster throttled me almost from day one. Movies would sit at the top of my queue with "Available" status, yet they would ship out a movie that was 6th on my list, and it would take them several days to do even THAT.
To me, this news of better customer service is just another way that Netflix shows that they've really got their stuff together. Blockbuster may have the store model down, but their online store leaves MUCH to be desired.
Re:Yet another way Netflix is superior to Blockbus (Score:4, Interesting)
I know that Netflix has rarely taken more than 1 day to receive my movies, and 1 day to get me a new one. This has been the case the entire time I have had Netflix, and I watch a LOT of movies. In fact, I usually go through about 30 movies a month on my three movie plan.
I think that part of the problem is that people get confused about what 'throttling' is. I know that Gamefly throttles. Throttling would be holding back deliveries. If Netflix sends you the second or third movie on your list because they don't have enough of the new release, and they give first priority to those that rent less, that is NOT throttling. In fact, doing the opposite would be throttling. If Young Sebastian only has one item on his list, and Ms. Black has 50, and there is only one copy of "Blades of Glory" left to send out. Sending it to Ms. Black would mean that Young Sebastian would be 'throttled', where as sending it to Ms. Black would mean that both people get a movie.
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Netflix gives priority on these in-demand DVDs to the people who rent the least, as you say. Some people think this means that they ha
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Re:Yet another way Netflix is superior to Blockbus (Score:2)
Re:Yet another way Netflix is superior to Blockbus (Score:2)
But I've also had some frustration with Netflix's queue system as well. It apparently tops out at 500 entries. I've been in the habit of enqueuing a movie whenever I hear about one that I'd like to see eventually, including those I see the trailers for on Apple's website.
Now I can no longer use the queue that way because I've gotten to about 500 entries. Now I have to check my queue and prune it before I can add a handful of new movies.
Even worse, sometimes I cl
Huh? (Score:5, Funny)
What the f**k?!?! Are they tryin' to say people in New Jersey aren't f**kin' friendly enough?!?!? Freakin' lunatics... them and their weepy northwestern friends. Jersey doesn't need you or your stinkin' movies...
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No one so much as batted an eyelid
Cheers!
Re:Huh? (Score:5, Funny)
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You should hear my two-year-old daughter... she can swear like a trucker... of course it's all her mother's fault (Just kidding Honey! ;).
Answers (Score:4, Insightful)
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I don't mind too much when a electronic system picks up. I already know if my question can be answered by a human or a computer. If I need a human I pound zero until I get someone (and the wait is invariably shorter than companies that send you straight to hold.)
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And if you want to use email? (Score:2, Insightful)
I hate calling call centres and finding staff who are not empowered to fix anything. Being held in queues, being promised call backs that never happen. I mean, if I want to report a cracked DVD, it's just as easy to say in an email "you sent me this DVD it has a crack, please replace it" as it is on the phone.
If I use email I have a written record of what I said to them and what they said to me. All I ask is that I get a timely and helpful reply. That means not
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This phone center is for other problems with the service.
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And you are obviously a
My comment stands even more so for things like billing errors - I'd _much_ rather have a written record of such communications than a log entry in their call management system written to reflect the agent's view of the conversation after i
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If I use email I have a written record of what I said to them and what they said to me.
Check your local laws to see if they only require one party to a phone conversation (i.e. one of the speaking people) to know it is being recorded in order to record a conversation. Usually that means you can record any conversation you are a party to without informing the other party verbally or with periodic beeps on the line.
And if they start with an automated message saying they may be recording, you're free and clear to record without any further notice as well.(*)
IANAL.
Now if only they'd build reco
Not entirely the situation.... (Score:5, Informative)
Also, Netflix users frequently receive emails which are "checking up" on movie arrival times in order to provide an accurate estimate of when shipped discs will arrive. Having changed addresses twice with our family account, my wife and I have been very grateful for this "getting things right" mentality.
reason! how dare you bring it to slashdot (Score:2)
Wait Time? (Score:4, Insightful)
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Your call is important to us, please continue to (Score:2)
Depends on your service level (Score:3, Interesting)
Oddly, I would normally agree but recently I need support on my Dell XPS system (it's about a year old) after some water damage. I was reluctant to call Dell (as I've had some horrific experiences last time with my laptop) so I tried their online chat while looking up other contact information. the online chat was over 11min wait.
I found the XPS phone number and called it and I got through to a Tech. in less than 30 seconds. He also was clearly American and no distinguishable American accent (at least not to a Midwesterner). Needless to say, It was probably one of the easiest and fastest Tech. support calls I've had. Which is in stark contract to my laptop support I received years ago. I guess the XPS price tag does come with some perks other than a pretty fast computer.
Cheers,
Fozzy
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For what it's worth, my one tech call to Xerox on a low-level ($4k) printer/copier was also amazingly useful. I actually had a tech - the first
On a slightly offtopic note... (Score:5, Funny)
Thank you for calling yadda yadda...
For homicide press 1
For a detective press 2
For donut squad press 3
Alright, so I made up donut squad... But it was funny yet a little scary to think that automation is going a little too far sometimes. I tried to call my mother recently and got the same thing:
Thank you for calling your mother...
If you need money press 1
If you need your laundry done, press 2
If its mother's day, press 3
Re:On a slightly offtopic note... (Score:5, Funny)
What exactly DO people talk to Netflix about? (Score:5, Insightful)
And that, my friends, is probably the best 'customer support' of all.
Friendly, indeed (Score:5, Insightful)
As long as you don't mention you're a Californian!
4 stupid things companies do to lose customers (Score:3, Insightful)
1) Those voice menu things, especially if they have no paths to speak to a human, or make you key in some arcane reference number to speak to a human. Score bonus points if the human asks for it again even though you just know they've already got your records on their screen.
2) Getting some message that tells you the wait will be long as they are experiencing abnormal call volume yet that happens any/every time you call, even at 3am. Score bonus points for providing automated wait time estimates that are wildly inaccurate.
3) Hiring phone operators that can hardly speak English, or have a very heavy accent. Score bonus points if they are overseas themselves or have had their common sense surgically removed.
4) Assume its OK to keep customers waiting on hold for 20 minutes just to talk to someone. Score bonus points if the person you finally speak to just redirects you to another 20 minute wait to speak to someone else. Score mega points if any person you speak to redirects you back to an earlier person you have already been redirected by.
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Just called them today (Score:2)
Better idea for Netflix (Score:2)
I would go back to Netflix (previous subscriber, and was pretty happy) if they would do that, instead of this half-assed deal
The Art of FAQ writing (Score:2)
For those questions that do, a well-written FAQ placed prominently on the website can make a big difference, especially if the company is smart enough to embed helpful forms within it (a question "How do I contact you?" should link to a form or ideally, have the form embedded within it).
A good FAQ saves massive amounts of time over talking to a
Yeah, but who needs to call Netflix? (Score:2)
This sort of thing is the reason I have Netflix in the first place. I was tired of getting jerked around by traditional video rental companies.
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*sigh* "Most people" aren't "everyone" (Score:2)
I would love the idea of making calling a service rep a viable option. I would not work with a company that wouldn't accept email.
to keep them honest.... (Score:2)
It's a lot easier to lie if proof is not left behind.
First hand account... (Score:2)
Kudos to NetFlix (Score:2, Insightful)
Yeah, I think that warrants giving NetFlix my business.
Oregonians are very friendly! (Score:3, Funny)
I ran up against this 'feature' recently (Score:2)
I had plenty of room, just not on my c: drive, I have another, much larger disk for data. There was no option to tell it to use another drive at all, it just failed.
Immediately I looked around on their web-site for some sort of support to contact, but I couldn't find anything other than the phone number. I was
Just because... (Score:2)
Phone Tree (Score:2)
Press 2 for...
So obvious and so rare... (Score:4, Insightful)
It's not impossible to run a great call center. I used to work at Zappos [zappos.com] and we did our calls in-house and usually maintained wait times under 30 seconds. And the good will we generated with customers has paid off big time. We took on several more established companies with deeper pockets and so far we've left them all in the dust, largely because of our focus on customers.
Also, it's not just about having people answering the phones. There's two other critical ingredients: the phone people have to be empowered to actually serve the customer, which means they have to be well trained, but dammit, that's what it takes to run a company. And they also need to have a voice back to the company itself, so that problems that they encounter are recognized and addressed -- because customer service problems are really just customer problems. And for all the companies spending millions on ads to establish their "brand", they could establish a real, authentic brand by resolving their customer's problems.
There is so much room to improve this kind of thing. I applaud Netflix and wish the luck. Any company that wants to take on the 800lb gorillas need only treat each customer with care and respect. The gorillas never seem to figure this out.
Cheers.
You want the baked workers! (Score:2)
I live in Portland. Wonderful city. It's not as baked as people think it is.
Then again...
It's Oregon, who cares?
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I recently had problems where my old ISP (Demon Internet) wouldn't answer my emailed questions. Even worse their only response was to email me back "copy & pasted" extracts from their FAQs. So I duly emailed them back explaining that they hadn't answered my questions, their FAQ didn't answer my questions and if they did the same thing again I would immediately move to another ISP.
Needless to say they once again pasted the same useless FAQ page so I immediately moved to UKFSN [ukfsn.org]. Now I couldn'