holy_calamity writes "A technology will be appearing soon in TVs that fingerprints what is onscreen and sends that information to an internet server able to identify the content, whether it's live TV or another source, like a DVD. Web pages and mobile apps using the same connection as the TV can access that information using an API, allowing online content to dynamically provide relevant information and ads to be more targeted. Startup Flingo, which developed the technology, says one of the top 5 TV brands in the US will launch a set with the Sync Apps system in coming months."
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