New submitter therealobsideus tips news that DISH Network has seized upon the uncertainty surrounding Netflix by taking the opportunity to roll out a Blockbuster-branded service for streaming movies and TV shows as well as renting media through the mail. Quoting Mashable: "The service, Dish Network with BlockBuster Movie Pass, is not a direct Netflix competitor per se. Instead, it’s a $10 monthly add-on for existing Dish Network subscribers that will offer them access to DVD and Blu-ray — as well as video game — rentals by mail, along with access to streaming movies and TV shows. It will debut on Oct. 1 and be accompanied by a big advertising campaign. In other words, this is a mashup of BlockBuster’s existing mail and online services with Dish Network’s current video-on-demand service. For Dish Network subscribers, this is a great deal. But we’re scratching our heads to find the value for everyone else. Dish does say it has plans to offer services for non-Dish Network subscribers."