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Music Piracy Technology

Music Streaming Service Exclusives Make Pirating Tempting Again (theverge.com) 207

The advent of online music streaming service has made it easier for millions of people worldwide to listen to all of their favorite songs, and convinced plenty to pay for music. But with the space of music streaming service getting increasingly crowded and artists beginning to do exclusive with select platforms, it has again become inconvenient for people to get everything they want with one subscription. The Verge's Ashley Carman writes that this is pushing many people to resort to piracy. Carman writes: Rampant piracy could make a comeback, solely because streaming service exclusives, and complete artist opt-outs, make it impossible to get all music in one place. Last week, Drake dropped two new singles off his upcoming album Views from the 6. The tracks are currently only available on Apple Music. Last month, Kanye West released his newest album The Life of Pablo on Tidal only. It came to Spotify this month after an estimated 500,000 people had already torrented it. Big Sean and Jhen's Aiko released their collaboration album TWENTY88 on only Tidal at first. Beyonce and Nicki Minaj released a Tidal-only music video for Feeling Myself. More than a million people signed up for Tidal over the course of a day just to get Kanye's new album, though it's assumed that most won't stick around. At what cost to listeners are these exclusives being made and where does it leave fans? If users wanted to subscribe to only one service, it would come out to approximately $120 per year. Two services will cost $240, and three services, say, Apple Music, Tidal, and Spotify, will cost $360, which will be a substantial cost to casual listeners.
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Music Streaming Service Exclusives Make Pirating Tempting Again

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  • Might? (Score:5, Insightful)

    by rockout ( 1039072 ) on Monday April 11, 2016 @09:41AM (#51884137)
    When did pirating stop being tempting?
    • Re:Might? (Score:5, Insightful)

      by serviscope_minor ( 664417 ) on Monday April 11, 2016 @09:52AM (#51884235) Journal

      Pirating stopped being especially tempting when the music industry realised that it ought to sell people what people wanted to buy, for a price they were prepared to pay and allow them to play their music whenever and whereever they liked without anything abusive.

      Basically the various music stores, once they dropped DRM, did this. Hear a track, like it, buy it and play it back on anything, anywhere at any time. And the streaming internet radio only helped, since now there were nice options to listen to stuff more or less wherever you wanted.

      But now, with exclusives, they're making it more awkward for people to get it through legitimate channels, so people go to the one channel which gives them the flexibility they want: piracy.

      Here's the thing, most people aren't freeloading asshats. Most people are happy to pay a reasonable price for something they like, as long as they get something good in return. The "problem" with piracy is not that it was cheaper[*], the problem was it offered (and in the case of video still does) a *better* product.

      You can play a pirated media file on any device. You never get unskippable ads with pirated media. With pirated media you don't have to connect your device to the internet because you tried to play the wrong kind of file. With pirated media, there are no DRM servers to be switched off rendering your collection worthless. And so on.

      [*] Some people are freeloading asshats and will never pay anything. But you can't get money out of those people.

      • Re:Might? (Score:5, Interesting)

        by barc0001 ( 173002 ) on Monday April 11, 2016 @11:55AM (#51885335)

        > Some people are freeloading asshats and will never pay anything. But you can't get money out of those people.

        I would take some exception to this and say that some of those people are broke kids who have little or no money but scads of time on their hands that they use to track down things they want. Then those kids grow up as fans of the artists, get an income and shift to paying customers because they no longer have the time and energy to search things down like they used to. So you can get money out of them with time.

        Personally I really like streaming services like Spotify and Netflix, but I'm starting to think that maybe having local copies of some things is a good thing as one of the problems with streaming services is the ephemeral nature of availability. For example I queued up Fringe a while back to watch when I got through some of my other backlog, and when I go to watch it, suddenly it's not part of the Netflix catalog for my country any longer (!). Or I made a playlist on Spotify for work and sometime in the last month or so a half dozen songs just vanished from it and only appear in the playlist greyed out if I activate the "show content no longer available" option.

        • I would take some exception to this and say that some of those people are...

          Yeah good point. It's hard to feel much of anything if a kid with no money pirates something. It's not sane to mark that up as a lost sale. I think rephrashing, that while people are in the pirating mode, you're not going to get more money out of them.

          They can of course change with time but that's a long term thing. There's nothing you can do to your services to make a kid have more money to spend on them and less time to hunt down

          • Which pretty much means that those work out to be voluntary donations and not purchases de facto. I think this should be enshrined de jure too.
        • by ncc74656 ( 45571 ) *

          Personally I really like streaming services like Spotify and Netflix, but I'm starting to think that maybe having local copies of some things is a good thing as one of the problems with streaming services is the ephemeral nature of availability.

          Connection outages can also be an issue, especially when you're on the road. I uploaded my music collection to Google Play a while back (and had it uploaded to iTunes Match before that), but when I had a road trip last weekend, I had my phone download a bunch of pl

      • Re: (Score:2, Insightful)

        by Anonymous Coward

        When Steam got its shit together, I mostly stopped pirating games. It was easier to just pay and download than to have to deal with a crack, possible virus infection, bugs that come from the crack (or not being able to update), lost save games, and all that shit.

        When Grooveshark came out, I stopped pirating music. It was any song I wanted for a monthly fee. It's far easier to just type in a song, and hit play than it was to go hunting on Gnutella or in torrents for the song I was looking for.

        I still pirate

    • by whoever57 ( 658626 ) on Monday April 11, 2016 @10:07AM (#51884361) Journal

      In the UK, music publishers got a ruling that ripping CDs is illegal. What is the likely outcome of that?

      If I can't legally buy the CD, rip it and listen to the music on my devices, then I might as well fire up a torrent app and skip the whole "buy the CD" part.

      • In the UK, music publishers got a ruling that ripping CDs is illegal. What is the likely outcome of that?

        Oh shit, really? I did my whole collection. That's like 3400 songs off ~300 albums. Am I fucked? I hear sirens, they'll never take me alive and all that.

        In all seriousness though I got to a point in my life, kinda mid university, that I just got bored of new music. None of the new bands really interested me and most of the bands I do like, their latest cds were shit. I have literally no desire for any music streaming service as I already have all the music I want/need. All I really wanted back then was a

        • In all seriousness though I got to a point in my life, kinda mid university, that I just got bored of new music. None of the new bands really interested me and most of the bands I do like, their latest cds were shit.

          What year was that?

      • by jabuzz ( 182671 )

        In the UK ripping CD is illegal because there is no "fair use" exception in UK copyright law, so any rip of a CD is by default an unauthorised copy and thus illegal.

        The government after a consultation decided this was silly, everyone was ripping CD's to MP3 and nobody had ever been prosecuted for doing so by a copyright holder.

        Where it all went unstuck revolves around the method they used to make a change to the law. They used something called a Statutory Instrument.

        https://en.wikipedia.org/wiki/... [wikipedia.org]

        This is

    • Re:Might? (Score:5, Interesting)

      by war4peace ( 1628283 ) on Monday April 11, 2016 @10:36AM (#51884597)

      Piracy stopped being tempting for me when my income became sufficient to allow subscribing to a music streaming service, buying a couple (okay, maybe 5) games a month, subscribing to Netflix from my country and subscribing to some SaaS offers (e.g. Adobe products) whenever needed.

      Since then, I bought all the software I needed and I only visited torrent websites to download exactly 3 games, the reason being that watching "Let's play"s and trailers and screenshots as well as reading opinions came out inconclusive. With no demos available, it was the only way to make sure my money wasn't wasted. Turned out 2 of 3 games were actually shit, so it was a good choice. The third I bought after finding out I liked it.

      Ten years ago I was pirating literally everything. Today I am pirating nothing - actually I am encouraging others to "buy that shit" instead of pirating it.

      • Re: (Score:2, Insightful)

        by Anonymous Coward
        I got into the habit of pirating everything when I was a poor teenager. Even though I have a high income now and could easily afford everything I want, I still pirate it all. I'm sure I save at least $2000/year. I can't imagine what would ever compel me to stop other than the threat of jail time.
        • To each his own. I'm thinking that my spent money allow content makers to produce even better content in the future.

        • I can't imagine what would ever compel me to stop other than the threat of jail time.

          Probably an honest review of the value of your time will compel you.

          If it takes me an hour to "do some pirating," then that pirating better save me more than just a few bucks.

          For music its still probably in your interest to pirate...you can quickly get tons of music that you want.

          For videos I bet you are beyond the tipping point due to how long it takes to find a *good* rip of a specific movie (yes, the blockbusters will be easily findable, but try to find a good rip of... say... "Better Off Dead"...

          • by ncc74656 ( 45571 ) *

            try to find a good rip of... say... "Better Off Dead"... yeah.. that will sink your time for quite awhile)

            http://btdigg.org/search?info_hash=&q=better+off+dead [btdigg.org]

            That took maybe 10 seconds, and it looks like the first page of results has everything from a crappy SD Xvid AVI on up to an un-recompressed Blu-ray rip, with recompressed 720p and 1080p options in between.

      • by gnupun ( 752725 )

        "Let's play"s and trailers and screenshots as well as reading opinions came out inconclusive. With no demos available, it was the only way to make sure my money wasn't wasted. Turned out 2 of 3 games were actually shit, so it was a good choice.

        You could not evaluate the game by watching it on twitch.tv before buying/pirating?

        • Re:Might? (Score:4, Informative)

          by war4peace ( 1628283 ) on Monday April 11, 2016 @12:08PM (#51885449)

          Not really.
          I'm talking about Firewatch, Tharsis and Adr1ft. They're the kind of games you really need to play yourself to realize they're good for you or not.
          On a more general note, all decision-heavy games mandate playing before buying. A demo would suffice. If you passively watch someone else make decisions to which you might disagree, you're following their path but you can't tell if the game's something you would enjoy for more than 15 minutes.
          OK, Firewatch is a walking simulator but it has absolutely zero replayability, so after playing it for 10 minutes I uninstalled it, deleted the torrent and watched someone else play it.

          Sure, I could have gone with the Steam Refund way, but as of now it's tedious and awkward. I really dislike when they need 5 seconds to take your money but 3 days to give them back.

        • It's not just about the game visuals. It is about the game play, mechanics and key mappings.

          For example, if I cannot remap all of the keys in the game, I will not play it. I don't care how good the graphics are.

          As a matter of fact, graphics account for about 10% of the "is the game fun?" equation..

    • Re:Might? (Score:5, Insightful)

      by Saint Fnordius ( 456567 ) on Monday April 11, 2016 @10:57AM (#51884767) Homepage Journal

      It became inconvenient when services offered more comfort and better quality. The payment was offset by the convenience and the trust that you were getting the real deal, not some crappy rip. Yes, the biggest reason people pirated was because the music was unavailable.

      If the nominal fee does not bring the wanted convenience, then I can see why people will start looking to BitTorrent, and it really is a case of the artists leaving money on the table that their fans would be more than happy to give them.

    • by dwywit ( 1109409 )

      It stopped being tempting when I found Live365, sadly now defunct. It took a while, searching the various stations, but I eventually settled on a list of about 15 "favourites". Occasionally I might look for something different, but it worked well for me, and I was happy to pay subscription for a number of years. In fact, I would've been happy to pay more - they charged about USD$75/year, and I would have been happy to double that, it was worth that much to me. Free of ads, and supporting artists.

      Then the co

  • that Pirate Bay-like streaming services will arise, and will pwn all the legal streaming services that are being hobbled by legislation and fragmented by self-important artists.

    Maybe they will even accept payment for the service of aggregating content from existing legal streaming services, for as long as said legal services last. Heck, there might even be a legal aggregator in our future - call it MetaStream.

  • Wait... (Score:5, Funny)

    by gander666 ( 723553 ) * on Monday April 11, 2016 @09:50AM (#51884225) Homepage
    500K people torrented Kanye? What the fuck is this world coming to.
    • 500K people torrented Kanye? What the fuck is this world coming to.

      Counter-culture is strong with Kanye. He's a dork as a person but his music isn't nearly as bad as everyone pretends it is. It's just popular to hate on him.

    • Re: (Score:2, Interesting)

      by Anonymous Coward

      My first thought was "Only 500k? I thought he was popular?". Popular anime series get like 100K+ downloads per episode (they are released in CR, so they are free after few days) and anime is a niche.

  • by QuietLagoon ( 813062 ) on Monday April 11, 2016 @10:03AM (#51884337)
    The amount of piracy seems increase or decrease in direct proportion with the greed of the media industry.

    .
    Now the music industry is trying to extract more money from its listeners via exclusive and expensive contracts. That increase in music industry greed is triggering an increase in piracy because the content looks over-priced.

  • by Anonymous Coward on Monday April 11, 2016 @10:05AM (#51884349)

    I post this every time the subject of music comes up. If you are an avid collector of music, forget about downloads and streaming (unless it's truly free of course). Instead, keep a running list of music you're interested in, and every so often, visit an online used cd store like secondspin.com [secondspin.com] (not affiliated) and order a handful of used cds to add to your collection. Limit your purchases to about $5 or $6 per album. When they arrive, record them to flac format and store the discs away. Now you have a master archive which you can convert to any lossy format at any time, while leaving the masters untouched. Chown the archive to root to ensure that it can't be touched by your rogue music player.

    I have been doing this for almost 15 years, and have amassed a collection of hundreds of albums, and yet I still have a "wanted cds" list over 300 artists long. All of this is 100% legal, and you get the real deal (the original cd album), not some re-sampled mp3. Furthermore, you completely side-step the crooked music industry. (When I really want to support an artist, I buy tickets to the show.)

    The only pitfall is that you won't find much new music at $5/cd. But that's OK, once you realize that the amount of new music coming out that's worth keeping is only a fraction of a percent.

  • ... non-value added things will be trumped. I.e. there's no 'value-add' for one streaming platform to another, other than exclusivity/access.
  • three services, say, Apple Music, Tidal, and Spotify, will cost $360, which will be a substantial cost to casual listeners.

    $360 per year comes out to 30-40 CDs back from the dark ages of music - Purely in terms of cost, a pittance, really.

    The bigger issue here, and the reason people never stopped pirating music - control. I have absolutely zero faith in any streaming service that music by my favorite new artist today will continue to exist in their catalog a year, ten years, forty years from now.

    I w
    • Re: (Score:2, Insightful)

      by Anonymous Coward

      I will still buy physical discs as an "archival copy", when available; but when publishers screw us all (artists included) with these service-exclusive deals, it leaves only one rational option.

      Not listening to that artist?

    • "Purely in terms of cost, a pittance, really."

      You sir, completely underestimate my cheapness. $360 a year is about 3x what I spend on music a year. I spend a decent amount of effort constantly shaving down costs, especially anything that is recurring. I have the cell bill down to $35 a month for 2 phones, and I buy those phones outright. Insurance gets re-quoted about every 2 years, and I have moved companies several times. Recurring charges are corrosive to your bank account. You quickly forget them,

    • I'd also argue that "casual listeners" don't really care.

      I used to subscribe to HBO, Cinemax, Showtime, The Movie Channel, Starz, Encore, and Epix. Which meant wherever a particular movie ended up, I could watch it. Yeah, it cost a lot of money, but it was worth it to me. I want to be able to watch certain movies multiple times and pick up all the nuances.

      I'm not what I would consider a "casual movie watcher."

      So,yes, if I absolutely positively have to listen to the latest and greatest from a particular m

      • by Reapy ( 688651 )

        As a casual listener I just gave up having time to even find new music. I basically go to youtube and type in some category of music, sometimes changing it based on auto complete (oh, what is this), and let 'up next' take me where ever the hell it wants to go.

  • The ridiculous thing here is the labels get paid ANYWAY when you stream the music, regardless of whether it's on Spotify, Tidal, Apple Music, Amazon, etc... It's in the contract.

    What point is there to have an exclusive? They should be trying to get the music on as many services as possible, so the stream count is as high as possible (across all services) since they are paid by the stream.

    • What point is there to have an exclusive? They should be trying to get the music on as many services as possible

      To drive subscriptions to the service in which the artist owns a financial stake. It's the same reason that Nintendo releases the vast majority of its games only on Nintendo consoles.

    • by dj245 ( 732906 ) on Monday April 11, 2016 @10:44AM (#51884661) Homepage

      The ridiculous thing here is the labels get paid ANYWAY when you stream the music, regardless of whether it's on Spotify, Tidal, Apple Music, Amazon, etc... It's in the contract.

      What point is there to have an exclusive? They should be trying to get the music on as many services as possible, so the stream count is as high as possible (across all services) since they are paid by the stream.

      The various different services are in heated competition. They are all offering mostly the same thing to people who mostly want the same product. Exclusivity is a negotiation point. In order for the artist to accept such a clause, they must have gotten something of equal value in return. Maybe that "something of equal value" was cash money up front, maybe it was higher rates, maybe it was satisfaction in helping a friend's company, maybe it was something else. But there are lots of reasons why an artist would accept exclusivity. These people are business folk. It isn't always about getting as many people as possible to hear their music.

      • by Kjella ( 173770 )

        And don't forget the streaming services are a business too. They're constantly trying to push the prices of their "suppliers" in an oligarchy-like fashion. Not the superstars that could take millions of "beliebers" with them to a different service but the bread-and-butter artists that need to be where their market is because they're just one among several competing artists. The streaming companies know people are slow to change, so short term it's the artist taking the biggest hit.

        And if people pirate becau

  • Ambiguous jargon (Score:4, Informative)

    by arensb ( 17851 ) on Monday April 11, 2016 @10:28AM (#51884539) Homepage

    Last week, Drake dropped two new singles off his upcoming album Views from the 6. The tracks are currently only available on Apple Music.

    It took me a second reading to realize that this didn't mean "Drake removed two tracks from his new album, and the only place where tracks 9 and 10 can still be found is Apple Music."

  • And there are no restrictions -- music, Blu-Ray rips, software, you name it -- all are available. Cripple your stuff enough and people (especially the Millennials) will simply vote with their dollars and choose that option.
  • Like it really matters if you hear one particular artist. There are plenty more out there.
  • I like Amazon Prime but they keep dropping songs and artists. Each month more and more songs in my playlist get "greyed out" until I elect to purchase them.

    At least for Amazon Prime Music, sometimes it feels like it's a bait-and-switch scheme.

    • by Ken D ( 100098 )

      Prime is rotating music and videos in and out all the time.
      It isn't intended to be a static set of N titles that are Prime in perpetuity.

  • by ilsaloving ( 1534307 ) on Monday April 11, 2016 @11:16AM (#51884971)

    I can't think of a better possible use of the phrase "And nothing of value was lost".

  • If you wait pop music out, you'll soon find not only will you not be tempted to buy any of it, you won't even want to steal any of it. Other than the Greatest Hits of Get Off My Lawn, that is.
  • The legal subscription services like Groove have 45 million tracks instantly available for streaming or purchase. There will gaps in any one of them, but add Amazon Prime to the mix, YouTube and internet radio and you are pretty well covered. I lost interest in P2P quite some time back. Too much time invested with very little in return.
  • This doesn't effect me at fortunately.

    I used to torrent music religiously, but now that I'm older and have a stable income, I try to support the bands I like.

    Besides, these asshats that put their music only on specific channels don't make what I'd call music anyway.

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