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Music

Spotify Is Testing Playlists That Could Be Unlocked By NFT Holders 54

Posted by BeauHD from the token-gated-playlists dept.
Unlocking exclusive access has been a long-held promise of a lot of NFT-based communities. And now, Spotify is helping some of them realize that claim with token-gated playlists. TechCrunch reports: According to a series of tweets by Kingship, a metaverse band signed to Universal Music Group (UMG), the streaming company is piloting playlists that could be unlocked through NFTs in certain geographies. Under the pilot, Kingship has released a special playlist that could be accessed only by Kingship key card NFT holders. The group posted a series of steps that involves linking a crypto wallet like Metamask, Trust Wallet, Rainbow, Ledger Live, or Zerion to authenticate the NFT that unlocks the playlist. Kingship said that currently, this experience is only available to Android users in the U.S., the U.K., Germany, Australia and New Zealand. "At Spotify, we routinely conduct a number of tests in an effort to improve our user experience. Some of those end up paving the path for our broader user experience and others serve only as important learnings. We have no further news to share on future plans at this time," a Spotify spokesperson said.
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Spotify Is Testing Playlists That Could Be Unlocked By NFT Holders More

Spotify Is Testing Playlists That Could Be Unlocked By NFT Holders

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  • /Seinfeld "What's the deal with non-self-curated playlists?"

  • Will this loathsome idea never end (Score:5, Insightful)

    by jacks smirking reven ( 909048 ) on Friday February 24, 2023 @09:16PM (#63321614)

    series of steps that involves linking a crypto wallet like Metamask, Trust Wallet, Rainbow, Ledger Live, or Zerion to authenticate the NFT that unlocks the playlist

    Geeee, can't imagine why this whole crypto idea never took off and replaced the dollar.

    It's so simple, it's just a series of steps from possibly 4 different centralized providers. It's so freeing!

    • No, it won't end. Not without tight regulation.

    • Re: (Score:1)

      by zibbe ( 686487 )
      Or the hundred other wallets. When you understand how it works get back to us.

    • It will hopefully end.

      The "simplicity" you mention with /s - it actually goes beyond authentication, because if you use Metamask as example, you have to get some tokens _into_ the wallet in the first instance. Usually that requires FIAT. So, you need:

      * A FIAT onramp, typically a centralised exchange - and to get this, usually it will require:
      * A verification process, which will require giving away a LOT of your personal details, including ID documents like a passport!

      • Just to really hammer home how ridiculous cryptocurrency is, for 99.9% of the global population (those who aren't into gambling), the process of getting a cryptocurrency into a wallet are complicated, but worse, _every step of the process costs you money_

        1. Transfer from your bank to an exchange - the exchange takes a percentage
        2. Buy some cryptocurrency on the exchange - the exchange charges a fee
        3. Move that cryptocurrency to a wallet address - the exchange charges a fee, to cover the network fees

        If you l

  • Bribery (Score:5, Insightful)

    by Dwedit ( 232252 ) on Friday February 24, 2023 @09:17PM (#63321616) Homepage

    They're only doing this because they are being bribed by people who will give them money if they work "NFTs" into their product in some way.

    This is not any task that requires decentralization or blockchain. It is being done purely because an investor wants "NFT" in the product in some way.

    • Re: (Score:2)

      by Arethan ( 223197 )

      You nailed it, bud. Seems pretty obvious, but I guess not everyone thinks about following the money.

    • It is being done purely because an investor wants "NFT" in the product in some way.

      Investor? You have a funny way of describing a moron who loves to burn money.

    • Re: (Score:3)

      by noodler ( 724788 )

      I think it goes deeper than that.
      It's a direct attempt to generate false exclusiveness, an idea of haves and have-nots, a fantasy that there is something to be had.
      It exploits a vulnerability in our monkey brains, especially in young people.

  • Promise us you'll never, ever let that "music" out into the open.

    • It doesn't look like they have. I just spent 3 minutes trying to hear some of the music from this band, or at least learn what kind of music it is. Literally the only thing I can find for free is an M&Ms commercial they made. Asking people to pay money to listen to a band they've never heard before is more than a little insane. But so are crypto nuts, so we'll see.

      https://www.youtube.com/watch?v=U-N-pFG_oo0

    • Right after I submitted my reply I noticed your 4 digit UID. Very impressive.

  • Please please please (Score:4, Insightful)

    by 93 Escort Wagon ( 326346 ) on Friday February 24, 2023 @09:21PM (#63321622)

    PLEASE just let this NFT garbage die already!

    • This NFT nonsense is making Musks' paid blue ticks look like a reasonable idea.
    • No, crypto probably cannot be killed except by a nuke from orbit. It's a filthy and evil technology used only by tax dodgers, hackers, kidnappers, child porners and weapons dealers. So many criminals and deviants depend on crypto that it cannot be killed and will plague us forever, like pay toilets, the blink attribute and multi level marketing.

    • PLEASE just let this NFT garbage die already!

      Yes. Please let it DEI already.

  • Cool innovation; bro (Score:3)

    by fuzzyfuzzyfungus ( 1223518 ) on Friday February 24, 2023 @09:27PM (#63321634) Journal
    Certificate based authentication; but with bundled clip-art; truly we live in an age of wonders.

  • This one ticks all the boxes (Score:3)

    by Rosco P. Coltrane ( 209368 ) on Friday February 24, 2023 @09:50PM (#63321670)

    Kingship, a metaverse band signed to Universal Music Group (UMG), the streaming company is piloting playlists that could be unlocked through NFTs

    Two bullshit technologies pushed by a company everybody hates. I can totally see this becoming a total success with consumers.

  • OK, I think it's more interesting there's a "metaverse band." What the hell does that mean?

    • Re:Metaverse band ? (Score:5, Funny)

      by dohzer ( 867770 ) on Friday February 24, 2023 @10:03PM (#63321688)

      In a similar way to how the drummer from Def Leppard only had one arm, Metaverse band members don't have legs.

    • Hasn't "Gorillaz" basically been this already? That album came out in 1998

      1998, 25 years ago.

      Fuck i'm old.

    • Probably what it means is a manufactured pop/rock group but without the looks or the moves, since I assume they are hanging around without legs on the Metaverse.

      Not sure what that leaves them with, exactly. NFTs I guess! Fitting.

    • As far as I can tell, they have not created any music. They have created a M&Ms commercial.

      So the idea seems to be to focus entirely on the commercial side of the music industry and completely ignore the artistic side.

  • So all these freedumb grifters banging on about how crypto, blockchain, NFTs will be some glorious new world - they're going to control what collection of songs you listen to.

    This is our magic new economy. You pay for the privilege of being told what to listen to. WHAT FUCKING FREEDOM!

    I put songs, albums, artists, into playlists of my choosing, then hit shuffle. My own mp3oggflac on my own phonedevicetablet. Job done.

    Who the fuck are these losers who try to find self-worth out of a fucking playlist

    • Re: (Score:2)

      by noodler ( 724788 )

      It doesn't require NFT. NFT is added to generate false exclusivity. False exclusivity generates false desire. Desire is easy to exploit. Shut up and take my money and all that stuff.

  • You all can have this one.

  • I find YouTube extremely useful for listening to music even if I have it on other media. Sometimes it's just convenient. Often their suggestions annoy me but sometimes they hit the note just right.

    YT has a good idea of what I like. Sometimes they suggest something I really do not want to hear ever and other times they suggest something that I like but don't want to hear right then. I know I listened to that band before and I like them, but I wanted to hear more of whoever I just listened to and searched

  • If the NFT was for the songs themselves it could actually be neat. The ability to resell or trade your digital purchases? Yes, please.

  • Itâ(TM)s like someone came up with a Most Ridiculous Tech Idea challenge â" and this was the winner.

    The winner of the challenge at Spotify just got presented with a $20 Napster gift card.

  • Did you just reinvent certificate based authentication?

    This really looks like a solution increasingly desperately looking for a problem it might solve that hasn't been solved better, more efficient and with less over head. Hint: This one isn't the problem you're looking for, that one has a far better solution.

  • How about just playing music? (Score:5, Insightful)

    by ukoda ( 537183 ) on Saturday February 25, 2023 @05:31AM (#63322038) Homepage
    They have really lost the plot. Most Spotify users use it because it is simple and just works. You create a playlist and when you hear something you like, outside of Spotify you go into Spotify, search for it and add it to that playlist. Then when you are on the go you play that playlist on your phone or your car's infotainment system.

    That is it. That is all most people want, it meets their needs with comparatively little effort. You don't get in your car to play music, you get into your car to go somewhere, and the music should just work.

    Nobody is asking for NFT playlists because nobody wants them. This is a classic case of a solution looking for a problem. There is no problem with the basic Spotify use case so NFT don't solve any problem. People will simply ignore the whole NFT thing and hopefully it will go away.

    • Re: (Score:2)

      by chthon ( 580889 )

      Please donate mod points to this person.

    • Re: (Score:2)

      by noodler ( 724788 )

      This is a classic case of a solution looking for a problem.

      To be fair, most commerce these days is a form of a solution looking for a problem.

  • Will this unlock all the playlists on Spotify?
    Or will I only get the Neil Young playlist unlocked?

  • Got out of crypto years ago and had used Coinbase..so they decided not to go that low..lolol. NFT scammers pushing their zero sum junk !!

  • except for focus on streaming music.

  • But it comes with a (probably broken) link to a site with a computer-generated picture of something stupid.

  • "A Metaverse band" made up of those ridiculous ape drawings is selling NFTs to unlock playlists. Gonna be hard to top this, but I'm sure they're working very hard at it.

  • Spotify should offer losless audio already (which they promised two years ago) instead of wasting time and money on this NFT nonsense.
  • Why does it need blockchain? Why can't I just purchase it as an extra above my regular account fee?

    Is it for transfer-ability? 'Cause if that's the use case, then there are much easier ways to solve this than strapping blockchain onto it.

    Face it. Blockchain -- while an interesting idea -- has never shown to be integral to any real-world use case other than, of course, the Ponzi scheme. Although, to be fair, it's not even integral to that since you can run a Ponzi scheme on just about anything you can
  • I don't want to switch steaming providers again, please stay out of that space, I will have no confidence in you if you do NFTs.

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