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Movies Businesses

MoviePass Is Back (theverge.com) 35

MoviePass is back thanks to MoviePass co-founder Stacy Spikes, who was fired from the company in 2018 for questioning the sustainability of its business model. "Under the company's new points-based system, you can pay $10 per month to watch one to three movies at any of the 4,000 participating theaters throughout the US," reports The Verge. From the report: In addition to the $10 / month Basic plan, MoviePass offers three more expensive subscription options: a $20 / month Standard plan for three to seven movies per month, a $30 / month Premium plan for five to 11 movies per month, and a $40 / month Pro for up to 30 movies per month. There's a separate, more expensive subscription for customers in Southern California and the New York metro area. The reason why each tier includes a range of movies you can watch has to do with the way MoviePass' new credits system works. Every tier offers a different number of credits that you can redeem on movies each month, with Basic having the least number of credits and the Pro plan having the most.

According to MoviePass, a film's credit value can fluctuate depending on a number of factors, including the time of day and day of the week you want to watch it. Based on tweets from customers who tested the service, credit costs have changed without warning and can vary significantly across showings. If you don't use up all your credits, MoviePass says it will roll them over to the next month, allowing you to have a maximum of two months' worth of unused credits in your account to use at a later date. Once you sign up for the service, you'll receive a MoviePass card within 10 to 15 business days that you'll need to use at supported theaters.
The sustainability of MoviePass started to crumble in 2017 when it began offering customers unlimited movie-watching for just $9.95 per month. The seemingly too-good-to-be-true pricing ultimately resulted in the company's bankruptcy two years later.

Additionally, the Securities and Exchange Commission (SEC) filed a lawsuit against MoviePass, alleging that the company had misled investors about the viability of its business model.
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MoviePass Is Back

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  • In addition to the $10 / month Basic plan, MoviePass offers three more expensive subscription options: a $20 / month Standard plan for three to seven movies per month, a $30 / month Premium plan for five to 11 movies per month, and a $40 / month Pro for up to 30 movies per month.

    I'm guessing the reality of this would be those numbers would only be achievable for last-run, late-run, dollar theater level movies. If you want to see anything worth watching. I'd look for those low-end numbers to be the absolute most you'd ever manage to get out of it.

    I'm not sure what the expectation is here. Is the hope that people buy in and then just forget about the subscription, continue to pay it, never using it? Because people that love movies may buy in to something like this, but they'll use th

    • My question is, are there even that many movies one would want to see each month? Obviously it's just me, but I'm having a difficult time thinking of any movie I would have wanted to see in the past five years.

      • by Geoffrey.landis ( 926948 ) on Thursday May 25, 2023 @06:09PM (#63551411) Homepage

        Correct, it's just you.

        The target customer set is people who like movies, not people who don't like movies.

        • According to the internal financial documents that they accidentally mailed me while they were running last time (I have a short gmail address.. I get all kinds of crazy stuff) they were getting about 1.4 views per month per customer pass. That was actually lower than I expected given the buffet model they where using, but still high enough to seem impossible to be profitable.
        • Correct, it's just you.

          The target customer set is people who like movies, not people who don't like movies.

          Maybe some people who don't like movies can be encouraged to go to the movies, get the ticket and refuse to enter the cinema cos they hate movies?

          That will show them how much you hate them :P

        • by Shaitan ( 22585 )

          Liking movies is one thing but the theater requires leaving the comfort of your living room and home cinema setup with only people you like for company and you still have the crazy cost of the concessions. We love movies but only go to the theater for 1-2 titles a year because the theater is a trade off for a big screen and a few more sound channels in exchange for dealing with dozens of annoying strangers and paying $40-60 for $1-2 worth of snacks. This pricing still makes that an expensive enough option t

      • Who does not want to see "X-Men the Super Duper Apocolypse All Over Again Reboot" or "Jaws 19 Reboot Of 18 and much like 15"?

      • In five years I might come up with ten movies worth going to the theater for. I used to enjoy the spectacle movies in the theater, but once they filled up with chit-chatting phone-dwellers, I kinda stopped enjoying even that.

    • If at first you don't succeed, grift grift again.
    • by Shaitan ( 22585 )

      It is actually much more expensive, that is what. Honestly the major theater chains have their own ticket and pass programs that are comparable or better than what moviepass is offering. They all have their tradeoffs and strengths, with the biggest advantage of moviepass is theater flexibility [when I looked at the options maybe six months ago because movie pass put out the waiting list]. Honestly... that isn't a huge strength unless you are a nomad or live in a small town with only an independent theater n

  • AMC Stubs A-List better and any screen

    • Agreed, if you see lots of movies at the theater then AMC Stubs A-List is the best thing going.

      • by Shaitan ( 22585 )

        If you don't watch an insane quantity of movies at the theater... including rewatching the same ones again and again Cinemark's plan is likely the better option. They also offer concession discounts.

  • Why have a subscription to force yourself to see the dogshit that Hollywood passes as movies? For that price, you can get subscriptions to www.scribd.com, for unlimited reading, and www.mubi.com for unlimited arthouse movies from all over the world. And, if your local library system has purchased a subscription for its users, then you can have www.kanopy.com for unlimited movies, classes and short subjects.

    There is so much good stuff to receive on a regular basis. Why are we still so focused on Hollywood
  • ... but I don't.

    I like going to see movies in theaters.

    Back in college, there was a "membership theater" nearby -pay for a monthly pass, see all the movies you want. It had second run movies only, nothing current, but had 3-4 different movies at a time and changed them regularly. I went to see several a week.

    Once I was out in the working world, I would go see a movie a week at the real theaters -usually a mid week evening show.

    Now, I prefer to skip work monday afternoon and catch a midday matinee at the AM

  • Have to agree that A-List is a better deal. ~$20 a month for three movies a week, but can be any showing including IMAX, RPX, etc. Moviepass is limited to standard 2D showings. I would note though that because Moviepass uses a debit card system, meaning every time you buy a ticket you get reward points. I would get a free soda or popcorn every other visit using Moviepass. You can even buy tickets and not use them, just for the reward points. You don't get reward points with AMC for seeing a showing on A-Li
    • by kellin ( 28417 )

      Im an A Lister. Its $25/mo now. Yes, its still three movies a week, but honestly we barely do two a month. The real benefit of being an A Lister is that you get points for free stuff, and free upgrades for soda and popcorn, and free large popcorn and soda during your birthday month. The only thing I see good about Moviepass is that its $10/mo and you have the flexibility to go to any theater, you're not just stuck with AMC.

      • Regal is unlimited, I had that, but the closest theater is a 98 mile round trip. Ticket price is not the controlling factor. If I get the 3-wheeled electric that charges its batteries from the sun, the Aptera, then maybe...

        • If I get the 3-wheeled electric that charges its batteries from the sun, the Aptera, then maybe...

          Have fun dodging potholes with a wheel in the middle of the track. Have even more fun if you blow a front tire, now the vehicle will crab.

          There's a good reason three wheeled vehicles are so rare. It's a bad idea.

          Luckily Aptera is never actually going to put out a vehicle, so you won't have to decide whether to buy one, or be smart.

          • Agree 3 wheels is a PITA. Additionally, it is an autocycle, not a car, so I can't use it with my Sports Car Club of America activities.

            However, this little gem gets 10 miles per KwH while everyone else is getting about 4. That gives it a 1000 mile range so I can more-or-less go 500 miles, turn around, and come back on 1 home-sourced charge that is billed at 16 cents per KwH, while commercial fast chargers go for significantly higher rates.

            I probably won't buy this, but it is a strong consideration. The

  • Managed to move away from 3 many-screen theaters in close proximity, to a town with 1 6-screen theater. Between not wanting to drive 25 - 35 miles for other movies, there really aren't all that many movies that are worth watching. I can see the most popular ones at the 6-screen theater, then if I'm looking to fill up a 30-movie-per-month ticket, that will be a LOT of driving and seeing a lot of unimpressive movies. Caliber of flicks aren't even as good as pre-pandemic, when the studios were whining ab

  • I doubt I'll ever go into a movie theater again, but that's just me.

    Yes, there are some films that demand a movie theater-sized screen, but even they probably wouldn't get me into a theater.

    I don't want to have to drive to the theater, find parking (and maybe pay for parking), pay mondo-inflated prices for snacks (or sneak my own in), then deal with all the talkers, phone-addicts, smells, sticky floors, bathroom breaks (no pausing the movie!), and then go back to the car, drive back...I'd be exhausted by th

  • by DrXym ( 126579 )

    ... just wait a couple of months to watch the movie after it is dumped on a streaming service or torrent site.

If all else fails, lower your standards.

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