Google Targets Filmmakers With Veo, Its New Generative AI Video Model (theverge.com) 12
At its I/O developer conference today, Google announced Veo, its latest generative AI video model, that "can generate 'high-quality' 1080p resolution videos over a minute in length in a wide variety of visual and cinematic styles," reports The Verge. From the report: Veo has "an advanced understanding of natural language," according to Google's press release, enabling the model to understand cinematic terms like "timelapse" or "aerial shots of a landscape." Users can direct their desired output using text, image, or video-based prompts, and Google says the resulting videos are "more consistent and coherent," depicting more realistic movement for people, animals, and objects throughout shots. Google DeepMind CEO Demis Hassabis said in a press preview on Monday that video results can be refined using additional prompts and that Google is exploring additional features to enable Veo to produce storyboards and longer scenes.
As is the case with many of these AI model previews, most folks hoping to try Veo out themselves will likely have to wait a while. Google says it's inviting select filmmakers and creators to experiment with the model to determine how it can best support creatives and will build on these collaborations to ensure "creators have a voice" in how Google's AI technologies are developed. Some Veo features will also be made available to "select creators in the coming weeks" in a private preview inside VideoFX -- you can sign up for the waitlist here for an early chance to try it out. Otherwise, Google is also planning to add some of its capabilities to YouTube Shorts "in the future." Along with its new AI models and tools, Google said it's expanding its AI content watermarking and detection technology. The company's new upgraded SynthID watermark imprinting system "can now mark video that was digitally generated, as well as AI-generated text," reports The Verge in a separate report.
As is the case with many of these AI model previews, most folks hoping to try Veo out themselves will likely have to wait a while. Google says it's inviting select filmmakers and creators to experiment with the model to determine how it can best support creatives and will build on these collaborations to ensure "creators have a voice" in how Google's AI technologies are developed. Some Veo features will also be made available to "select creators in the coming weeks" in a private preview inside VideoFX -- you can sign up for the waitlist here for an early chance to try it out. Otherwise, Google is also planning to add some of its capabilities to YouTube Shorts "in the future." Along with its new AI models and tools, Google said it's expanding its AI content watermarking and detection technology. The company's new upgraded SynthID watermark imprinting system "can now mark video that was digitally generated, as well as AI-generated text," reports The Verge in a separate report.
Movie by prompt (Score:5, Interesting)
I expect a tremendous upheaval in the movie-making industry when this kind of thing becomes more mature. Movies will eventually be green screen with carefully crafted AI-prompted video as the surround. Film crews at remote locations will be largely unnecessary, studios will shrink down to a few generic sets. A handful of actors will play all parts and their images will be replaced by AI-generated characters.
It could be very enabling for anyone having not much funding but lots of creative talent. There will be room for more experimentation because the cost of potential failure will drop. Fan fiction would be a relatively easy starting point if the IP issues can be resolved. You will be able to make your own superhero movie and it could have a better story than Marvel does, etc.
Eventually you just tell the AI what you want to watch on your TV tonight and it cooks up something for you on the spot. Monitors your preferences and gets better at showing you what you like.
Re: (Score:2)
I think you're correct on the tools part, it's already happening.
That said in my opinion the best it will ever spit out is purely below mid-tier Hollywood hack writing in terms of entertainment. Despite the name I doubt the LLM's can truly put out something great in entertainment. There will be no AI Coen Brothers or George Miller or even Zach Snyder to lower the bar a bit. It'll never be able to create comedy especially. It's the ol' without the low points you don't have high points.
Writing is hard and
Re: (Score:2)
It'll be great for amateurs. But keep in mind theres a surprisingly large number of people employed by the film industry, and a lot of them have little skills outside of that industry, and in an environment when they aren't the only ones being replaced by AI, thats going to cause social upheval.
Historically when technology replaced one job, it USUALLY replaced it with another job. But I'm not so sure about this AI guff.
Re: (Score:2)
Yep. It used to be technology freed us from base labour to work on things we otherwise couldn't afford to pursue... but now we're getting close to the point where technology can do anything a human can do.
I am not a luddite, but I question whether we should allow even the beginnings of technology that can fully replace us. Maybe we never even figure out (or stumble upon accidentally) how to make an actually intelligent AI, I'm not sure that distinction matters when the end result is the same.
Holodeck programming (Score:2)
Man's Dark Future (Score:2)
"Here's our new tool that will determine whether you are creating approved content or not. Since the First Amendment doesn't apply to us we'll just consider anything without the waterMARK "unapproved" and ban it pre-emptively to keep our audiences safe."
"We've already wiped out the movie, television, game, comic, publishing, animation, toy and interactive industries and aggrandized all human endeavor to ourselves in perpetuity. Who are you to resist?"
And the man on stage raised his arms and looked to the sk
WHO is this targeted at? (Score:2)
Re: WHO is this targeted at? (Score:2)
"Creators" whatever the f-cking hell that means. I think anyone who is a "creator" will be in the food stamps line in a year. All of Hollywood is going bye.
Can it do porn? (Score:2)
No? Not interested then. Porn is basically the only "art form", where aesthetics really is the main thing that matters and story, plot, etc. are irrelevant. Hence while this tech may be able to make good porn, it will suck for anything else.
So what about the webcam maker Veo? (Score:2)
Did Google just stomp on their trademark? This seems to be a fairly closely related product.