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Television

Walmart Closes $2.3 Billion Acquisition of Vizio (variety.com) 77

Walmart said Tuesday it had completed its $2.3 billion all-cash acquisition of TV maker Vizio, a move by the retailing giant to expand its advertising business. From a report: The closing of the deal follows the expiration of the waiting period under federal regulations. Walmart announced the deal to buy Vizio in February 2024. Walmart said the acquisition of Vizio will let it "bring to market new and differentiated ways for advertisers to meaningfully connect with customers at scale and boost product discovery" through Walmart Connect, the company's U.S. retail media business.

Walmart and Vizio will continue to operate separately "for the foreseeable future," according to the announcement. William Wang will continue to lead Vizio as CEO, reporting to Seth Dallaire, executive VP and chief growth officer of Walmart U.S. Vizio, founded in 2002, is a leading vendor of value-priced HDTVs. Its device ecosystem and its smart TV operating system, SmartCast, provide free, ad-supported access to streaming content.

Walmart Closes $2.3 Billion Acquisition of Vizio

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  • by ihavesaxwithcollies ( 10441708 ) on Tuesday December 03, 2024 @07:01PM (#64988931)
    If you're going to sell garbage, why not own and make it, too. Hopefully, they'll change the brand name to great value.
    • If you're going to sell garbage, why not own and make it, too. Hopefully, they'll change the brand name to great value.

      Thanks for that - I'm still laughing!

  • by Anonymous Coward
    Trash retailer buying a trash tv manufacturer so they can cram their garbage ads into every surface and menu of the tv. I'd like to bring to market new and differentiated ways for advertisers to meaningfully chortle my balls.
    • This is why my TV will never be connected to the Internet. No ads out of the box and it's staying that way. The Roku is online but DNS blocking ftw
      • This is why my TV will never be connected to the Internet. No ads out of the box and it's staying that way. The Roku is online but DNS blocking ftw

        Soon it will be difficult to find a TV that will even serve as a monitor unless it can both 'phone home' and serve ads to you. At some point, an internet connection won't be optional - too long without a nod from the mothership and your TV will either switch to low-res mode or not work at all.

        • Americans will bend over and take it, because the only freedom they have is what choices their corporate masters' contracts of adhesion and backroom dealings allow.

          The rest of the world will be busy fixing the older devices and switch to using computer monitors, instead of watching yet another AD infested episode of Ow, My Balls!
          • And remember to bow to Trump, follow Project 2025, and be sure to go to church every Sunday and put as much money as you can in the collection plate. And after mass, go forth and load up.
          • Americans will bend over and take it, because the only freedom they have is what choices their corporate masters' contracts of adhesion and backroom dealings allow. The rest of the world will be busy fixing the older devices and switch to using computer monitors, instead of watching yet another AD infested episode of Ow, My Balls!

            Hey, settle down. Ow, My Balls! is stupendous entertainment compared to the half-baked game shows and shitty reality shows we get now.

        • by narcc ( 412956 )

          Just buy a commercial display. They only seems more expensive because they're not subsidized by bullshit.

        • This is why my TV will never be connected to the Internet. No ads out of the box and it's staying that way. The Roku is online but DNS blocking ftw

          Soon it will be difficult to find a TV that will even serve as a monitor unless it can both 'phone home' and serve ads to you. At some point, an internet connection won't be optional - too long without a nod from the mothership and your TV will either switch to low-res mode or not work at all.

          There's been some chatter that they'll start coming with cellular modems installed, due to fears that someone may not want the network features. And the providers will get a modest percentage on advertising sold through the TV maker. It'll probably happen like it's happening in cars. Slow and subtle, and if called on it, "Well, this is for safety. If we don't install an always on network device, how can we be sure the TV isn't being hacked by nefarious actors? Plus, we can automagically install the latest f

  • by JustAnotherOldGuy ( 4145623 ) on Tuesday December 03, 2024 @08:23PM (#64989061) Journal

    "Walmart Closes $2.3 Billion Acquisition of Vizio"

    All that means is that I won't buy a Vizio TV unless I can neuter it completely.

    • Can you elaborate? How is Walmart a worse owner than the previous owner? I'm actually curious...

      • They bought Visio "to expand its advertising business".
      • Can you elaborate? How is Walmart a worse owner than the previous owner? I'm actually curious...

        Vizio TVs are very popular because they come with all sorts of no-charge streaming content which you get to watch in exchange for watching ads

        If you buy a Roku stick you get a whole bunch of streaming channels "for free" with a similar experience.

        (I'm a GenXer. Believe it or not, this is how TV used to work. Crazy, eh?)

        While this notion of your TV serving up ads when you watch content causes your typic

        • I think you're right.

          Interestingly, Walmart's acquisition of the company doesn't actually change its ability to insert ads on the machines. They could already do this through partnership deals with Vizio. The only thing this will change, is Walmart's ability to set whatever terms it wants for such "deals."

        • Free services with ads are fine. I'm a fan of Tubi. Great selection of older shows, with ads. No big deal. It's the fact that a lot of the for pay services ALSO show massive piles of commercials that steams most of us Slashdotters. And I say that as a fellow GenXer. (Born in '73.) The high-dollar cable channels didn't show ads back in the day. We're not sure why streaming services today need to change about as much as those old cable channels, or sometimes more, rate increasing seemingly bi-monthly, and sho

          • The last time I watched Tubi every other ad was the same ad for raisins or adult diapers.

            I'm not a consumer for either but to binge a show (only lockdowns) required listening to the raisins song about fifty times. I also have a fructose allergy.

            I actually would have prefered they do a better job selling and target ads.

            If Walmart were to show their current ad flyer instead of raisins songs I would preferr that too.

          • We're not sure why streaming services today need to change about as much as those old cable channels.

            They don't.

            In inflation-adjusted dollars, HBO used to cost around $45 per month. The top-tier of Netflix (Premium) is around half that cost, with around 7,000 titles and no ads.

            (Skinemax was cheaper back in the day at an inflation-adjusted rate of around $35 per month.)

      • Can you elaborate? How is Walmart a worse owner than the previous owner? I'm actually curious...

        Don't put words in my mouth. Did I say that Walmart is a worse owner than the previous owner? Nope.

        nugatory78's answer below was pretty much it: They bought Visio "to expand its advertising business".

        So yeah, I don't want to support that advertising model with my eyeballs, so I won't buy one (unless I can neuter it).

        As far as Walmart being better or worse than the previous advertiser, err, I mean "owner", I have no idea and don't really care.

        • Sorry, I inferred that you felt Walmart was a worse owner from this statement:

          All that means is that I won't buy a Vizio TV unless I can neuter it completely.

          If the change means that you *now* won't buy a Vizio TV unless you can neuter it completely, this implies that you *currently* would consider buying a Vizio TV without being able to "neuter it completely." So I was merely wondering what changed, because as far as I can see, *nothing* really changes, except the financial terms Walmart can impose on Vizio to place its ads on the hardware. Walmart can already do this, but currently t

  • Everything but the camera, that is.

    If you decide to buy one, don't plug it in to the Internet, no matter how much it cries to be plugged in.

  • by caseih ( 160668 ) on Tuesday December 03, 2024 @09:48PM (#64989177)

    Years ago I bought a Vizio TV. I hooked it to a computer and used it as a big monitor to play flight simulator, play media from a server, and other computer tasks. Worked very well. No smarts at all. Now I can't buy any 4K tv panel that isn't "smart," adds latency, and distorts the picture with all sorts of "enhancement" modes. And it listens to and watches me, as well as wanting to display ads all the time. What a nightmare. Walmart buying Vizio just makes it so much worse.

    Is there any Chinese company on aliexpress that sells a driver board I can replace the main board in a smart TV with to make it dumb again? All I need is HDMI input. No apps, no smarts. That's it.

    • I block mine from the internet using my router settings. Works great as a 42" desktop computer monitor, and cost me $250 (several years ago). On occasion I accidentally land on the "Smartcast" channel, and move on to one of the actual inputs.

    • by rwyoder ( 759998 )

      Yes. Just search for terms like "Commercial Display", "Commercial Monitor", or "Digital SIgnage".
      Companies like BHPhoto, and Newegg have vast selections.

  • Vizio+Pihole (Score:4, Informative)

    by raminf ( 255396 ) on Tuesday December 03, 2024 @10:10PM (#64989209)

    Basic Vizio 40" TV: $150
    Raspberry Pi 4: $40
    Pihole software: Free

    Problem solved.

  • Hopefully a streaming service comes next so I can load up on Walmart TV!

  • I have a Vizio tv. On the Home screen there is a "now playing" banner that shows 2 or 3 static images of titles available, but it's non-intrusive. We use it to watch content from Amazon, YouTube, and Netflix. Within those services or on broadcast TV, there are no Vizio advertisements, but YT, Amazon, and broadcast TV have their own ad setups for their content.

    Vizio has some ad-supported (free) streaming services offered, e.g. Tubi and ?Freeview?, but I don't use them.

    I also stream content to the TV from

  • My first LCD TV about 20 years ago was a Vizio. Excellent value, solid product, eventually donated it to my mother-in-law who uses it to this day. I was loyal when I upgraded from a 37" to a 55". The new TV was still in the first generation of "smart" TVs, and came with a remote control with a slide-out keyboard; I got a discount to be part of the pilot project for it where I could give feedback on its operation. I was jazzed for a TV I could browse the web with, stream from my NAS, do basic computer-y task

    • Yeah, my old Vizio is mounted in the garage with a Chromecast attached to it for when I am working out there. The thing has backlight burn-in but it's perfect for a screen you aren't looking at constantly.

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