Amazon Sues Admins From 10,000 Facebook Groups Over Fake Reviews (techcrunch.com) 31
An anonymous reader quotes a report from TechCrunch: Amazon filed a lawsuit Monday against the administrators of more than 10,000 Facebook groups that coordinate cash or goods for buyers willing to post bogus product reviews. The global groups served to recruit would-be fake reviewers and operated in Amazon's online storefronts in the U.S., the U.K., France, Germany, Spain, Japan and Italy. If 10,000 Facebook groups sounds like a lot, it's apparently the sum total of groups Amazon has reported to Facebook since 2020. The company notes that past legal action it's taken has been effective and "shut down multiple major review brokers," and yet here we are. They've been suing people for this stuff since all the way back in 2015.
The company named one group, "Amazon Product Review," which boasted more than 40,000 members until Facebook removed it earlier in 2022. That one evaded detection through the time-honored, AI-eluding strategy of swapping a few letters around in phrases that would get it busted. Amazon says that it will leverage the discovery process to "identify bad actors and remove fake reviews commissioned by these fraudsters that haven't already been detected by Amazon's advanced technology, expert investigators and continuous monitoring." The monitoring might be continuous but it's clear that thousands and thousands of illegitimate reviews push products across the online retailer's massive digital storefront every day, all around the world. And regulators are taking notice -- something that's bound to light a little fire under everyone's favorite online shopping monolith.
The company named one group, "Amazon Product Review," which boasted more than 40,000 members until Facebook removed it earlier in 2022. That one evaded detection through the time-honored, AI-eluding strategy of swapping a few letters around in phrases that would get it busted. Amazon says that it will leverage the discovery process to "identify bad actors and remove fake reviews commissioned by these fraudsters that haven't already been detected by Amazon's advanced technology, expert investigators and continuous monitoring." The monitoring might be continuous but it's clear that thousands and thousands of illegitimate reviews push products across the online retailer's massive digital storefront every day, all around the world. And regulators are taking notice -- something that's bound to light a little fire under everyone's favorite online shopping monolith.