theodp writes "The National Football League has been brainstorming with tech and communications companies on how to bring the NFL into the 21st century. Major-league sports are famously technophobic — the NFL outlaws computers and PDAs on the sidelines, in the locker room and in press-box coaching booths within 90 minutes of kickoff. But that may be about to change, which the WSJ's Matthew Futterman speculates could mean: 'Coaches selecting plays from tablet computers. Quarterbacks and defensive captains wired to every player on the field and calling plays without a huddle. Digital video on the sidelines so coaches can review plays instantly. Officials carrying hand-held screens for replays. Computer chips embedded in the ball and in the shoulder pads (or mouth guards) that track every move players make and measure their speed, the impact of their hits, even their rate of fatigue.' Part of the impetus for the changes is the chance for a windfall — the NFL's sponsorship deals with Motorola and IBM will expire after this season, and the NFL will be seeking more technology (and presumably cash) from its next technology partner(s)."