from the we-heard-you-like-silver-bullets dept.
ericjones12398 writes "The effectiveness of television, as an advertising medium and as a return on investment (ROI), has been constantly questioned since the arrival of the 'digital marketing age.' Not surprisingly, those who are loudest with this concern are mainly high-tech technology companies that are either strong proponents of online advertising — like Google — and/or device hardware manufacturers — like Apple. These organizations hope to 'improve the user experience' by introducing proprietary technologies — usually their own — that can integrate within the existing television environment."
"In the face of entropy and nothingness, you kind of have to pretend it's not
there if you want to keep writing good code." -- Karl Lehenbauer