from the you-are-still-the-product dept.
cagraham writes "Facebook has started delivering custom weekly reports to select TV networks, detailing the total amount of social interactions related to individual TV episodes.According to the Wall Street Journal, Facebook is using its data analytics to track the amount of times an episode is liked, shared, or mentioned each week. The data is then anonymized and delivered to networks. This comes a week after Twitter announced they were pursuing deals with major networks as well. Facebook may be trying to establish itself as a modern alternative to the traditional Nielsen ratings system, the current benchmark for gauging viewership."
You know, Callahan's is a peaceable bar, but if you ask that dog what his
favorite formatter is, and he says "roff! roff!", well, I'll just have to...