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Bitcoin Advertising Television

Bitcoin Gets Its First TV Ads 127

MRothenberg writes Bitcoin's not just for libertarians and drug dealers any more! Electronic payment service BitPay this week launched a campaign aimed at making Bitcoin transactions more appealing to mainstream business owners — the first time Bitcoin has been featured in a TV spot. Conceived by Felton Interactive Group, the two new ads promote Bitcoin and BitPay as a secure alternative to traditional credit-card transactions.
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Bitcoin Gets Its First TV Ads

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  • by CaptainDork ( 3678879 ) on Thursday January 01, 2015 @12:10AM (#48709901)

    ... lost any bitcoins and stuff.

  • by Anonymous Coward

    Bitcoin's still terrible for an economy because in the end it punishes people for spending it. Each person's share of the pool goes down as population grows, since the pool is practically a fixed size. So get ready for yearly or monthly pay cuts if BitCoin takes over.

    Just because you have a technical solution doesn't mean you have an economic solution.

    • by myforwik ( 1465003 ) on Thursday January 01, 2015 @12:28AM (#48709961)
      You clearly know nothing about economics. If pay decreased because of scarcity, so would the price of things you spent your pay on. It's a complete myth that currency has to expand with the economy. Before modern fiat currencies when gold was money the economy out grew the mining of gold, wages deceased and goods decrease in price, economic growth continued. Modern fiat currencies require no deflation because the currency is not moved but created as debt.
      • by Anonymous Coward

        If you think the last depression/recession was bad just try a deflationary depression.

        People literally stop spending money. As you can wait 1 month and your money increases in value. Why loan money out? It would literally be throwing money away.

        Take your typical home loan. Lets say you borrow 100k. Not a huge loan by any means. Lets say the min wage is 10 dollars and there are 0 taxes. It would take you 10000 hours to pay it off assuming you do not need food or anything else. But by your magic in de

        • If people quit using something as money because its value increases too much, they quit using it. ("The first rule of Tautology Club is the first rule of Tautology Club.")

          They quit buying stuff with it. They quit making loans in it. Instead they use something else. (Remember Zimbabwe?) It decreases in usefulness to Holland tulip bulb level.

          Unless its use is mandated by a government, that is. But only terrible governments do that sort of thing. East Germany did. It's been common in Latin America fo

      • you need to read more than a "idiots guide to economics", what you describe is disastrous from a economics perspective, it stops people spending and encourages money hording, this leads to a downward spiral as no one wants to buy anything as they know soon it will be cheaper, as a consequence businesses go broke and the spiral continues downward to one god aweful depression.

        • it is clear that you did read an "idiot's guide to economics". proof by example that a little knowledge is a dangerous thing.

      • by tlhIngan ( 30335 )

        You clearly know nothing about economics. If pay decreased because of scarcity, so would the price of things you spent your pay on. It's a complete myth that currency has to expand with the economy. Before modern fiat currencies when gold was money the economy out grew the mining of gold, wages deceased and goods decrease in price, economic growth continued. Modern fiat currencies require no deflation because the currency is not moved but created as debt.

        Actually, economic growth slowed greatly when gold go

        • by Locando ( 131600 )

          That's why we moved to fiat currencies - economic growth was being limited by the available supply of gold - if we couldn't mine more, we couldn't pay people more, so existing stock got more valuable and people stopped spending, stalling out the economy.

          One correction: the move to pure fiat currencies globally was forced by Nixon's dissolution of the Bretton Woods system [state.gov], which had a lot to do with the US overspending on the Vietnam War, among other things.

          • by Luckyo ( 1726890 )

            To be fair, semi-fiat systems have been de facto (if not de jure) in place since days of colonialism. The important thing that served as the need for moving to de facto fiat currencies has been the need to expand beyond what current monetary system could offer. It goes hand in hand with rise of lending to finance such endeavours, i.e. assigning value to "future work not yet done" and giving money with expectation of better return.

            Back then there was not enough gold in the coffers of states and local lords t

        • Deflation makes economic activity halt. If something you want is going to be cheaper tomorrow, will you buy it today, or tomorrow? Sure, some items will have to be bought - there are certain necessities to life after all.

          For most people, most things they buy are necessities, and most of the rest can only be postponed in emergencies. As a general rule, if the money is not going to an investment, neither deflation nor inflation affects its movement in any way.

          Think of deflation as a sale. For example, 1% yea

          • by Kiuas ( 1084567 )

            Think of deflation as a sale. For example, 1% yearly deflation is equivalent to a 1% off sale starting a year from now. Would you wait for one?

            That's a terrible analogy. If deflation is happening, it occurs whether one waits for it or not. It s not an "either or" choice. Under a system of 1 % deflation, everyone's money would be worth 1 % more in a year's time. Now, for a singular consumer your money being worth more is of course a positive thing, but think about what it does for the system overall: repeat

      • by itzly ( 3699663 )
        The problem is the interest rate. In a deflationary currency, the theoretical interest rate on a loan could be negative. But nobody is going to loan out money for a negative interest rate when they can just put it in a safe and get more. If you make the interest positive, then nobody can afford to take out a loan, because they'd have to pay back the interest, plus the additional increased value of the principal. Without loans, investment slows down.
      • by Locando ( 131600 )

        That's a pretty wild view of economics you have there, not something that's supported by conventional views of capitalism. I mean, you could just be speaking about the 1800s and the gold rushes and imperialism therein, but then you use the present tense: "It's a complete myth that currency has to expand with the economy." And then that talk about "before modern fiat currencies" while still talking about wages as a normal way of earning income (I assume?) leads me to believe that you're not talking about wor

    • It's not meant for an economy. Bitcoin is intended as a way to move your dollars around, not as a replacement for dollars.

      It shouldn't be too surprising that Bitcoin is bad at something it wasn't designed to do, but that's not a good reason to avoid using it for what it was designed to do.

    • Well, after an initial period of deflation, there will be enough Bitcoin so that 10 billion people will be able to have an average of 210,000 Satoshis each.

      Assume a Satoshi at that point is worth what a dollar is now. That still provides for quite a bit of economic growth from the average wealth now.

      On a finite planet with finite resources, and a fixed or slightly declining human population as is predicted after 9 or 10 billion is reached, the only kind of economic growth that is sustainable is growth in va

    • Wow. So much wrong.

      Rather than itemize them and then debunk each one, I'll instead recommend you read a good book or two on economics intended for the general audience.

      And also ask you consider the possibility that if something isn't any damn good -- which you have concluded is the case for bitcoin -- people won't use it. (Just like the Zimbabwe dollar, though for a very different reason.) The "problem" you see isn't a problem.

      It's a shame people in the US don't have that option when it comes to US do

  • By far the most important part of the art of money laundering, mass tax evasion and the whole financing of organised crime is the ability to hide criminal financial transaction amongst legitimate transactions.

    • Interesting tidbit, if everyone would evade tax, USA noble price winner and other great presidents before him would have trouble feeding the army to start new wars, and to continue wars on own people - like war on drugs, or war on file sharing.
  • by timholman ( 71886 ) on Thursday January 01, 2015 @12:31AM (#48709971)

    The two new ads promote Bitcoin and BitPay as a secure alternative to traditional credit-card transactions.

    Yes, BTC is exactly that for a business, but exactly what incentive does a consumer have to use it?

    Right now, if I want to buy something with U.S. dollars, I pull out my credit card or my cell phone, and I buy it. The transaction is completed in a matter of seconds (no waiting for verification via a blockchain), and if I use Apple Pay or Google Wallet, it is extremely secure.

    On top of that, if I am cheated by the merchant, I can contact the credit card company and dispute the charges. Furthermore, even if my credit card is somehow compromised, I am only liable for $50 maximum by law, without having to go to court or sue anyone.

    What does BTC do for me? First, I have to buy BTC, and then spend it quickly before the value changes. Second, if the merchant cheats me, too bad. BTC gives him all the power - transactions are irreversible. Third, if my BTC wallet is compromised, I can kiss my BTC goodbye. All of the consumer protections that I enjoy with credit cards are gone. So exactly what do I get out of the deal?

    For the average consumer, Bitcoin is a solution in search of a problem. BTC may be a great way to buy contraband, or to send money to someone in a 3rd world country, but that is hardly something the average person bothers with on a regular basis.

    Bitcoin is a niche product, and will remain so, despite every effort by BTC evangelists to persuade consumers to give them real money in exchange for their cryptocoins. Someone give me a reason to use BTC on a regular basis that doesn't involve some idealistic "screw the establishment, fiat currency is evil" rationalization. As a consumer, I don't see the point.

    • Wallet problems are not just related to compromises. Day to day file management and backup can be a problem. Don't backup your wallet often enough, restore a wallet that is too old, transactions will be lost. "Too old" has to do with frequency of use, higher usage requires more frequent backups. The problem with bitcoin and widespread adoption is that it is essentially a system built by techies for techies. Non-technical users will occasionally have catastrophic failures, these rare events will probably do
      • by itzly ( 3699663 )
        Transactions aren't stored in the wallet. A wallet is basically a set of secret keys that allow you to transfer bitcoins. The actual transactions are stored in the blockchain on the network.
        • Transactions aren't stored in the wallet. A wallet is basically a set of secret keys that allow you to transfer bitcoins. The actual transactions are stored in the blockchain on the network.

          The wallet also contains a pool of addresses to be used for upcoming transactions, lets say a pool of 100. If you restore your wallet to a backup made 150 transactions ago you lost the most recent 50 transactions. If any of those represented incoming coins then these coins are lost.

          • by itzly ( 3699663 )
            Those aren't transactions, but a pool of secret keys for additional addresses. You are right that they need to be backed up. But note that the creation of such a pool is an optional feature done by the client. Ideally, a client would warn you that such a pool is being created/extended and ask you to make a backup. You can even make a backup on a piece of paper.
            • by rmstar ( 114746 )

              Well, you both have made a rather compelling case against bitcoin: it's too complicated. Not even you guys seem to dig it.

      • Modern wallets allow a super-backup whre you memorize some password e.g. in form of 20 words, and all future addresses you will ever generate in that wallet are always recoverable from theses words.

        As comfortable as it can get.

        There can be a war that will burn your home, all your backups, your servers and half of the world, and still if you remembered the words you have your bitcoins.
        • Modern wallets allow a super-backup whre you memorize some password e.g. in form of 20 words, and all future addresses you will ever generate in that wallet are always recoverable from theses words. As comfortable as it can get. There can be a war that will burn your home, all your backups, your servers and half of the world, and still if you remembered the words you have your bitcoins.

          I know, but I thought I'd keep the problem list short. Now go tell the average user they can only have access to their coins if they remember 20 words and their order exactly. And to not use passages from books and such because the bad guys could generate their wallet/keys. I think the history of passwords may suggest how well that will work with the general public.

          • Just write the pass on paper, then it is "as good" as fiat money in form of dead people's pictures painted on dead trees.

            Or put it into a deposite bock in Bank, then it is as safe as in Banking system (though insure it/declare value).
            Or give keys to family to store in few backups. You have all this options. The choice is your's also about how to spend it, how much to pay for around-world transfer, etc - and I find that very cool :)
    • There are also problems in jurisdictions, like the U.S., where bitcoins are an asset.

      A recent U.S. IRS advisory said virtual currency is to be treated as an assent not a currency. So lets say you receive some bitcoins. At some future date you spend these bitcoins. Since these bitcoins are an asset you have to account for their gain or loss in value for the days that you held them and declare a loss or gain on your taxes. In short spending bitcoins has the paperwork overhead of selling stocks, its not lik
    • by BitcoinBenny ( 3025373 ) on Thursday January 01, 2015 @02:52AM (#48710283)

      Perhaps you are the wrong type of consumer at this point the development curve of Bitcoin?

      If you wanted to send money back home to the Philippines, or engage in any type of remittances you may find value in being able to do it at a substantially lower rate than existing commercial offerings. I'm obviously biased, but to discount everything about Bitcoin because you don't see a use case for YOU right now is incredibly short sighted. Remember the early internet? The exact same kinds of arguments, why would you ever want to watch video online, whats the point of taking a class remotely, etc, etc etc. The reality is that Bitcoin redefined how we do trusted transfer of information on the Internet, and the first use case for this technology is in almost friction-less payments. From experience I can say paying engineers abroad in 5 seconds for 4 cents beats the hell out of an international wire transfer.

      Before people start screaming volatility, there are ways to combat that, like not holding bitcoin when you don't want it to fluctuate. I know its novel, but since its digital currency you can acquire it, transfer it, and sell it very quickly, and that entire process is being automated such that Bitcoin becomes the conduit rather than the value store. Programmable money.

      Slashdot surprises me because in general the people here have a very uninformed opinion when it comes to digital currency, despite the fact that it is the most exciting technical innovation in the last ten years by far. The value is in the network.

      • Comment removed based on user account deletion
        • Bitcoin as a retail payment system? Not yet. Not until bitcoin is a bit less volatile. But as a money transfer mechanism between private citizens? Maybe not a bad idea.

          As a payment system, you do not care about the price fluctuations - just use bitpay or one of other payment processors. Price is 10 $ for a product, you are told to pay say 0.03164 BTC for example based on current prices, you pay 0.03164 BTC the marchant has 10$ sent to his bank account in a daily sweep from all customers.
          Violation does not concern you.
          If you would need to first buy BTC locally e.g. from local btc-atm or localbitcoins or friend, then you will probably pay a 1-2% more (difference between

      • Slashdot surprises me because in general the people here have a very uninformed opinion when it comes to digital currency

        Wait, what? You basically repeat back what he wrote, add a few snarky comments, and he's the one with an uninformed opinion?
         

        I'm obviously biased

          VERY obviously biased.

        • I don't think its terribly biased to imagine a future where consumers aren't paying a 3% spread to some mega corp for the right to spend their own money online, especially when the security and other guarantees by those corporations are fairly weak. Who hasn't had their credit card stolen? Risk and fraud analysis only get you so far, they are after-the-crime measures. Bitcoin has built security from the ground up.

          • I don't think its terribly biased to imagine a future where consumers aren't paying a 3% spread to some mega corp for the right to spend their own money online, especially when the security and other guarantees by those corporations are fairly weak. Who hasn't had their credit card stolen? Risk and fraud analysis only get you so far, they are after-the-crime measures. Bitcoin has built security from the ground up.

            As opposed to the security provided by bitcoin which is NON existant. .

            • Why do you say that? You make a statement of fact, and then don't even try to back it up.

              Riddle me this. If the Bitcoin market cap is 4 billion dollars, i.e there is a 4 billion dollar market incentive to hack the network, why hasn't it happened in the last five years? That seems like enough money to be a legitimate target for a lot of very smart people, certainly major corporations have been hacked for less. For a network with such poor security it seems to be doing a pretty good job...

    • Re: (Score:2, Interesting)

      by thegarbz ( 1787294 )

      The transaction is completed in a matter of seconds (no waiting for verification via a blockchain)

      Your transaction is no more complete on a credit card as it is with an unverified blockchain. The money doesn't suddenly come out of your account. It spends time in processing limboland first. Bitcoin is much faster in this regard. You can instantly have the blockchain looked up and see if the transaction has taken place. The blockchain verification then take only a few minutes as opposed to a couple of days as with credit cards.

      On top of that, if I am cheated by the merchant, I can contact the credit card company and dispute the charges.

      Treat bitcoin like a wallet not a credit card. It's no worse then using a debi

    • What if some online merchants began pricing their products cheaper because they don't have to pay Visa and Mastercard fees. You don't think some consumers would go for it?
    • by qubezz ( 520511 )

      Bitcoin is a currency. Like all currencies, its usefulness is determined by the number of people that you can do business with using that currency. Pounds Sterling also do me little good in the US; limited acceptance depending on venue affects all currencies, not just Bitcoin. Further acceptance like is promoted in the BitPay ads will allow more people to easily receive bitcoins, and then spend them again without any currency conversion.

      Bitcoin's value fluctuates against other currencies - that also is a tr

  • Keep On Pumping (Score:2, Insightful)

    by mothlos ( 832302 )

    This bubble still has life in it if we can keep finding fresh meat to keep it going.

    • Re: (Score:3, Insightful)

      by bloodhawk ( 813939 )

      Given the gradual decay in prices and there being absolutely no reason for the average person to ever want to use bitcoin as it has all of the disadvantages of real money with none of the legal protections of credit cards or bank accounts. It is a insane risk for the average consumer with zero upsides.

    • This bubble still has life in it if we can keep finding fresh meat to keep it going.

      It's interesting that many people are coming to this same conclusion, just a few years ago such talk would be sacrilege.

    • Yup, looks like it's entering the third phase of the classic model. Number four is where the fun is.

  • Bitcoin is secure?
    Bill Clinton said it best: "That depends on what the meaning of the word 'is' is..."

  • Bitcoin Bowl? (Score:3, Informative)

    by clancey ( 21516 ) on Thursday January 01, 2015 @01:32AM (#48710103)

    Did you miss the Bitcoin Bowl game, NCST vs UCF, on the 26th of December from St. Petersburg, FL? They had a few commercials on tv that day.

  • Are they going to get Kevin Trudeau to hawk it?

  • The users simply have to state that their uses of the work meets the definition of fair use according to the copyright office.

    Notwithstanding the provisions of sections 17 U.S.C. 106 and 17 U.S.C. 106A, the fair use of a copyrighted work, including such use by reproduction in copies or phonorecords or by any other means specified by that section, for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement

  • What is most disconcerting is the enormous amount of waste that Bitcoin produces. Just the amount of computing power wasted in 'mining' is such that the electricity used to run the machine no longer pays itself. When a currency costs more to produce than its worth, there is already an economic crisis and the currency is no viable. For instance, when a dime costs more than $.10 to produce, it will be more worthwhile to actually melt the coin down than actually use it. Bitcoin crossed this barrier quite awhil

    • by itzly ( 3699663 ) on Thursday January 01, 2015 @03:34AM (#48710369)

      When a currency costs more to produce than its worth, there is already an economic crisis and the currency is no viable.

      Sure, but that doesn't apply to bitcoin. When the mining profits no longer cover the electricity cost, people will stop mining. At the current price, total mining profits are 3600 * $315 per day, or slightly over $1 million. That means that worldwide electricity cost to operate the bitcoin mining must be less than that. Compared to the cost related to maintaining regular currencies, or investments done for high frequency trading on stock market, that's not very much.

      Proof of work is actually required to avoid the double spend problem associated with all distributed currencies, not to prevent spam.

The truth of a proposition has nothing to do with its credibility. And vice versa.

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