An anonymous reader writes: Following in HBO's footsteps, Showtime has announced that it is launching a stand-alone streaming service in mid-July. Simply called "Showtime," the service will launch through a partnership with Apple and costs $10.99 a month. "Going over-the-top means Showtime will be much more accessible to tens of millions of potential new subscribers," said CBS Corp. President and CEO Leslie Moonves in a statement about the deal. "Across CBS, we are constantly finding new ways to monetize our programming by capitalizing on opportunities presented by technology. This works best when you have outstanding premium content – like we do at Showtime – and when you have a terrific partner like Apple – which continues to innovate and build upon its loyal customer base," he added.