Now this may surprise some: 4K Ultra HD televisions are expected to double sales to 15 million units in the U.S. in 2016, and the next-generation TVs are now being adopted at a faster rate than predecessor high-definition TVs. 4K Ultra HD Blu-ray players are also selling at a fast rate, according to Gary Shapiro, CEO of the Consumer Technology Association, the big tech lobbying group, VentureBeat reports. From the report: At a press event in San Francisco, Shapiro said that 62 percent of consumers plan to buy a consumer electronics viewing device in the next 12 months; 33 percent plan to buy a smartphone, and 29 percent plan to buy a TV. "Consumers are showing a strong preference for 4K," which has four times as many on-screen pixels as HDTVs, Shapiro said. "It's faster and more robust than HDTV." By 2017, 4K UHD TV sales will hit 20 million a year in the U.S. That number will grow to 23 million in 2018, and 26 million by 2019, Shapiro said. The 2016 growth rate is 105 percent above the units sold for 2015.