An anonymous reader quotes a report from TechCrunch: After nearly a decade and a half as the chief executive officer of the hardware company he cofounded, John MacFarlane has announced his resignation as the head of Sonos. The move had reportedly been planned for some time, with the executive citing a number of personal reasons. That decision was delayed, however, due in part to increased and unexpected competition by Amazon's line of Echo speakers, which cut into Sonos' bottom line. "The pivot that Sonos started at this time last year to best address these changes is complete, now it's about acceleration and leading," MacFarlane wrote in an open letter published on the Sonos site. "I can look ahead and see the role of Sonos, with the right experiences, partners, and focus, with a healthy future. In short, the future of the home music experience, and the opportunity for Sonos has never been better." The role of CEO will be filled by Patrick Spence, who is currently serving as the company's President, after four years as COO and stints at RIM (BlackBerry) and IBM Canada. MacFarlane will be staying on at the Santa Barbara-based streaming hardware company in a consulting role, but will also be resigning his job on its board of directors, telling The New York Times, "I don't want to be that founder who's always second-guessing."